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Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More
Social media Digital ArticleFresh insights from academic research, consultancies, and other expert sources. -
Life’s Work: An Interview with Jimmy Wales
Information management Magazine ArticleThe founder of Wikipedia on crafting a career around your interests, ensuring quality in crowdsourced content, and building a better internet. -
Marketing at the Speed of Culture
Sales and marketing Magazine ArticleA guide to creating fastvertising—quick response ads that go viral. -
How to Do Influencer Marketing That Customers Actually Trust
Social marketing Digital ArticleFocusing on five key dimensions can help your company communicate with authenticity, even as customer faith in influencers is declining. -
To Set Your Brand Apart, Create Moments of Shareable Joy
Customer experience Digital ArticleThe most successful brands take small pleasures and elevate them into experiences that feel bigger than the product itself. -
Your Company Needs a Gaming Strategy
Customer strategy Digital ArticleVideo games have transformed consumer engagement. Here’s how you can use them to connect with your audience. -
How to Counter Fake News
Business and society Magazine ArticleThe traditional playbook is insufficient. -
A Good Rivalry Can Elevate Your Brand
Brand management Digital ArticleNew research shows when to mention a direct competitor in your marketing—and when to avoid it. -
How Pop Mart Won Young Customers in a Fragmented Attention Economy
Consumer behavior Digital ArticleThree lessons from the Chinese brand behind Labubu. -
A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
What the Like Button Can Teach Us About Innovation
Innovation Magazine ArticleThe process is more accidental than people think. -
Why Moderators Can’t Protect Online Communities on Their Own
Social and global issues Digital ArticleAn analysis of 18 years of data on user behavior and its moderation reveals that the failure stems from five common misconceptions about toxicity. -
Why Marketers Are Spending Less on Social Media
Sales and marketing Digital ArticleA survey of nearly 300 marketing executives found social media investments at a seven-year low. -
When It Comes to Influencers, Smaller Can Be Better
Marketing Magazine ArticleCompanies that rely on celebrities with lots of followers are missing out. -
There Really Is a “Sales Gene”
Sales and marketing Magazine ArticleOf the employees we studied, those with superior sales performance were genetically different from the rest of the group. -
The New Rules of Marketing Across Channels
AI and machine learning Digital ArticleStrategies for navigating a new kind of communication landscape: the “echoverse.” -
How Marketers Choose College Athlete Influencers
Marketing SpotlightHere are the characteristics that matter most. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Why the Influencer Industry Needs Guardrails
Marketing SpotlightAnd how to professionalize a maturing practice -
Should Your Brand Hire a Virtual Influencer?
Marketing SpotlightRelying on AI-generated personalities can be a low-risk, high-engagement strategy.
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Fly, Fix, Fly at True Anomaly (B)
Business failures Case Study5.00View Details A case about how True Anomaly, a tough tech space startup, learned from the failure of its first mission. -
Base44: A One-Person AI Company Picks a Path
AI and machine learning Case Study11.95View Details In early 2025, Maor Shlomo, working entirely by himself, launched a vibe coding platform that took advantage of advances in generative AI to help non-technical... -
X/Twitter: Stayin' Alive with NFT, Cryptocurrency, and "One App to Rule Them All" (B)
Business models Case Study5.00View Details This case is intended for use in a digital business course at undergraduate or postgraduate levels. The case discussion should enable the students to... -
X/Twitter: Stayin' Alive with NFT, Cryptocurrency, and "One App to Rule Them All" (A)
Business models Case Study11.95View Details This case is intended for use in a digital business course at undergraduate or postgraduate levels. The case discussion should enable the students to... -
Edenred: Navigating a Platform Transition
Business models Case Study11.95View Details In January 2025, Bertrand Dumazy, CEO of Edenred, and Constance Le Bouar, EVP of Strategy, Marketing, and Transformation, met over lunch to discuss the... -
Headphone Zone: Building A Premium Online Retail Brand In India Through Relationship Marketing
Brand management Case Study11.95View Details Set in 2025, this case traces how Headphone Zone, an India-based start-up, evolved into a leading online destination for premium headphones, earphones,... -
Meta: Digital Marketing and Artificial Intelligence (AI) at Facebook and Instagram
AI and machine learning Case Study11.95View Details Since 2013, Meta had been making significant investments in AI, many of which were directed toward enhancing its digital advertising business. However,... -
Gerard Piqué's Kings League: Disrupting 'The Beautiful Game'
Management Case Study11.95View Details In April 2025, soccer-superstar-turned-entrepreneur Gerard Piqué's latest venture has become quite a force to be reckoned with in the world of soccer.... -
Xiangzi Hotpot: Breaking Through the Growth Dilemma in Toronto by Leveraging Social Media
Marketing Case Study11.95View Details Xiangzi Hotpot, a high-end Chinese restaurant brand established in 2015 in Toronto, Canada, had successfully attracted a large number of Chinese customers... -
The Year in Tech, 2026: The Insights You Need from Harvard Business Review
22.95View Details A year of HBR's essential thinking on tech--all in one place. Agentic AI, smart health care, advanced sensors, bioengineering--new technologies like these... -
NBC and the Olympics
Marketing Case Study11.95View Details In March 2025, the International Olympic Committee (IOC) awards Comcast NBCUniversal the U.S. media rights to the 2034 and 2036 Olympic Games. The deal,... -
Ignited: Can Hong Kong Boy Band Mirror Spark a Global Cantopop Revival with Digitalisation and Platformisation of Creative Content and AI?
AI and machine learning Case Study11.95View Details In late September 2024, Hong Kong's boy band, Mirror, released their latest single, Hunt You Down, garnering more than 450,000 views on YouTube in a month.... -
NetChoice, LLC v. Moody/Paxton: The Free-Speech Cases of the Decade?
Social media Case Study11.95View Details In 2021, following accusations that social-media companies were censoring conservative viewpoints through actions like the suspension of President Donald... -
AFEX: Business Model Innovation in African Agriculture (C)
Business models Case Study5.00View Details The case tackles the launch and scaling pains of a business model innovator, AFEX, identified as one of Africa?s fastest-growing startups in 2023 by Financial... -
AFEX: Business Model Innovation in African Agriculture (B)
Business models Case Study5.00View Details The case tackles the launch and scaling pains of a business model innovator, AFEX, identified as one of Africa?s fastest-growing startups in 2023 by Financial... -
AFEX: Business Model Innovation in African Agriculture (A)
Business models Case Study11.95View Details The case tackles the launch and scaling pains of a business model innovator, AFEX, identified as one of Africa?s fastest-growing startups in 2023 by Financial... -
BairesDev: Culture and Growth
Business models Case Study11.95View Details In February 2025, Nacho de Marco, CEO of BairesDev, the nearshoring tech company founded in Buenos Aires, Argentina, was planning the company's next growth... -
Bridging Trust and Tech: Digitizing Morocco's Financial System
Employee incentives Case Study11.95View Details Fadwa Jouali, Senior Expert of Payment Development and FinTechs at Bank Al-Maghrib (Central Bank of Morocco), wondered how she could fast-track adoption... -
Five Guys: Overpriced? Perhaps, but Does It Matter?
Pricing strategy Case Study11.95View Details Five Guys Enterprises LLC (Five Guys) had recently received significant negative publicity about its prices. In March 2024, a customer post on X (formerly... -
Iron Corporation: Strategic Reinvention at the Crossroads of Social Media and Cinema
Business models Case Study11.95View Details In January 2025, Alessandro Riggio, the founder and president of Iron Corporation (Iron), a leading social-media agency known for managing the digital...
