Pricing strategy

Three lessons from Costco, Dillard’s, Walmart, and more.

To adapt, companies will need to manage customer expectations, operational challenges, and carrier contracts.

What’s the best way to deal with rising costs and increasingly price-aware customers?

Packaging products together can appeal to inflation-weary consumers. And you don’t need to discount as much as you may think.

Two factors are complicating the picture these days: tariffs and inflation.

Our guide to all things strategy, from “adjacency expansion” to “value stick.”

The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse.

Create value for the customers who will create value for you.

There are options beyond simply raising your prices or absorbing extra costs.

Salespeople with a purpose beyond making money outsell those who are focused exclusively on targets and quotas.

A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers.

The role has one of the shortest tenures of any in the C-Suite and is often blamed for below-target growth. But recent research shows firing the CRO can cause more problems than it solves.

Retailers can use discounting to generate sales without damaging a brand’s reputation.

Lessons from Trader Joe’s, Wegmans, and Walmart.

Why bigger discounts don’t necessarily attract more customers.

Done right, it should serve the long-term interest of companies and customers alike.

How to be more strategic about discounts, shipping and return policies, advertising channels, and more.

Nominal fees can help organizations have a greater impact.