- Project: Automated Cocktail Mixer - PerBa
- Team: Group 27, Faculty of Technology and Bionics
- Submission Date: 16 Jan 2024
- Members: Ali Hussain, Anirudh Madhusudhan, Karthick Ashwath Onnu Ananth Deeparani, Roman Pistun
PerBa is designed to seamlessly integrate into the household environment, simplifying the cocktail-making process with its self-operating and self-cleaning features. It requires no prior mixology knowledge and is designed with simplicity, elegance, and cleanliness in mind.
The PerBa addresses the increasing demand for convenient and sophisticated home entertainment solutions. It offers a singular user-friendly interface or mobile app, transforming the traditional cocktail-making process.
- Target Market: German households, with future expansion into European markets.
- Pricing: The product is priced at 699 euros, with a strategy focused on affordability and competitive market entry.
- Promotions: A blend of social media marketing, collaborations with bartenders and influencers, and participation in trade shows.
- The PerBa can hold eight different liquids, offers various operating modes, and is constructed from sustainable materials.
- The design includes a user-friendly touchscreen display, WiFi connectivity, a mobile app, and an in-built cleaning system.
- Detailed breakdown of make or buy decisions for parts, highlighting a preference for standard off-the-shelf components.
- In-depth discussion on the technology selection for custom-made parts, focusing on materials and manufacturing methods.
- Work breakdown structure, Gantt chart, and distribution of tasks among team members based on their study courses.
- Cost calculation, pricing strategy, and expected sales volume, aiming for a 15% profit margin initially with plans to increase to 20%.
PerBa is poised to redefine the at-home cocktail experience with its innovative features, user-friendly design, and strategic market entry plan, targeting a significant presence in the German market before expanding into broader European territories.