The Gen AI Academy

The article this week is designed to get brands and organisations thinking about what it means to exist in a world of AI? Yes, I went a bit deep on this one. Thanks to the great minds who helped me shape this, Toju Duke, Dave Birss, Hugo M., Mike Weston & Dr Lollie Mancey

Love hearing feedback from participants of our workshops! Magdalena O. leading the way in AI for Talent Acquisition here. Book your team workshop here: https://lnkd.in/dX2-H2Yj

With help from our friends at Synthesia, all our on demand AI courses are now available in 7 languages globally. Now Alex Searle Anastasia Volkova Dave Birss Eric Zackrison Ph. D. Dr Shama Rahman Tiffany St James Magdalena O. Ben Chimoy Dr Lollie Mancey Ina Toncheva Hugo M. Adebola Olomo Toju Duke & Mike Weston are now fluent in Arabic, English, German, French, Italian, Spanish & Portuguese (Brazilian) We live in a global world with all the advancements of AI allowing us to reach more and more people breaking down barriers everywhere. Wherever you are, whoever you are, we have an AI course for you.

T-minus 1 hour to some real talk with Dave Birss, this time he is joined by the distinguished Toju Duke! https://lnkd.in/dszpumqh Listen Live!

There’s a not so quiet shift happening in marketing right now. The role itself like many others is changing. For the past year, most marketers have been using AI reactively. Prompt in. Content out. Faster execution. More volume. But speed was never the real advantage. Because when everyone has access to the same tools, execution becomes a commodity. What matters now is how you think! How you structure. How you build systems that think with you. That’s why we’ve launched a new course at The Gen AI Academy: The Irreplaceable Marketer, created by Ina Toncheva. This isn’t another course about prompts. It’s about becoming the kind of marketer AI can’t replace. Inside, you’ll build four connected systems that turn AI into a genuine advantage. You’ll learn : How to extract real audience insight instead of guessing. How to train AI to sound like you, not like everyone else. How to create content that actually fits the platform it lives on. And how to build assistants that scale your expertise instead of diluting it. This is the difference between using AI… and designing how AI works for you. Because the marketers who win in this next phase won’t be the fastest. They’ll be the ones who stop reacting and start architecting. If you’ve felt like AI is making marketing noisier, flatter, or more generic… this is your way out. The future marketer isn’t an executor. They’re a system builder. And that changes everything. Get started today: https://lnkd.in/dDyMaHEf

AI isn’t just changing how we work. It’s changing how organisations are built. Most companies are still trying to layer AI onto old structures, rigid hierarchies, centralised control, clear chains of command. But that model was designed for a world where knowledge was scarce and slow-moving. That world is gone. What’s emerging instead is something very different. Organisations are becoming systems, not structures. Ethics and human judgement sit at the centre. Data becomes the foundation. Tools are fluid and interchangeable. And value is created at the edges, through teams experimenting, adapting, and solving real problems in real time.

Episode 2 of our podcast has just launched. Join Dave Birss and Alex Searle as they answer the one question we’ve all been thinking: Is LinkedIn becoming a slop factory? It’s now ridiculously easy to produce things that look like thinking. In Episode 2 of The Gen AI Podcast, Dave sat down with Alex Searle to explore this idea of “AI slop” — work that’s perfectly acceptable… until you look at it properly. Posts that sound insightful but say nothing. Reports that feel polished but haven’t really been questioned. Ideas that get a round of digital applause because nobody wants to be the person who says, “Hang on… is this actually any good?” What worries us isn’t the bad output. It’s the adequate output. Because adequate is dangerous. Adequate ships. Adequate gets approved. Adequate slowly resets the bar. Dave and Alex also discuss what happens when friction disappears from creative work… and when humans move from making things to simply checking what machines have made. That shift feels bigger than most people realise. AI isn’t lowering standards on its own. But we might be lowering them for convenience. Episode’s live now: 👇 YouTube - https://lnkd.in/e2ZSSvFN Spotify - https://lnkd.in/ezk5hw5G

Hi everyone It's Helena here, the co-founder of thegenaiacademy.com. For the past 6 weeks or more, I have been working distractedly, as much as time would allow while I sat with my mother in her final few weeks of life battling cancer. Sadly she passed last week. As I return to work, which an ability to actually concentrate and a motivation to do more and build more, I want to thank every client, every business partner, our AI experts and colleagues who have helped make this period that bit less stressful. The kindness shown by everyone has been truly heartening and has shown me that we are building the type of business I always wish I had in the past. When we started building this platform we wanted to make it as accessible to as many people as possible and for our partners and AI experts, we wanted to make it something that worked for everyone, a true partnership based on humanity, empathy, trust, honesty and equity. I feel like we are succeeding. Thank you all. Here's to a better 2026 #fuckcancer