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Mr. Food
Ginsburg in 2011
Born
Arthur Ginsburg

(1931-07-29)July 29, 1931
Troy, New York, US
DiedNovember 21, 2012(2012-11-21) (aged 81)
Weston, Florida, US
Resting place
Beth David Memorial Gardens, Hollywood, Florida[1]
26°02′10″N 80°13′52″W / 26.036°N 80.231°W / 26.036; -80.231
Occupations
Years active1975-2012
Spouse
Ethel Ginsburg
​
(m. 1955)​
Children3

Art Ginsburg (July 29, 1931 – November 21, 2012), commonly known as Mr. Food, was an American television chef and best selling author of cookbooks.[2] He was known for ending each of his TV segments with the catch phrase "Ooh! It's so good!"[3] The signature phrase, as spoken by Mr. Food, is registered as a sound trademark with the U.S. Patent and Trademark Office.[4] Ginsburg was a pioneer of "quick & easy cooking" who, for over 30 years, paved the way for other TV food personalities to follow.[5] With his enthusiastic style, Mr. Food specialized in practical food preparation techniques, using readily available ingredients.[6] He extolled an "anybody can do it" philosophy of cooking and remains today as one of the early pioneers of cooking on modern television.[7]

Early life

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Arthur Ginsburg was born on July 29, 1931, in Troy, New York to Jewish parents who were deeply involved in the local meat trade.[8] His father owned several butcher shops in the city.[8]

Career

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Ginsburg in 2002

Ginsburg was originally a butcher.[9][10] He owned and ran a catering business prior to his work in television.[3][11][12] In 1975, Ginsburg turned his flair for acting into a local television food program at WRGB in Schenectady, New York.[13][14] It is believed that he filmed 1 or 2 episodes at KWWL in Waterloo, Iowa.[15] By 1980, his 90-second Mr. Food segments were being syndicated to nine U.S. television markets,[3][16] including WKBN-TV in Youngstown, Ohio, which still airs the "Mr. Food's Test Kitchen" segments today.[17] At its peak in 2007, the program appeared on 168 television stations[3][18] through King World Productions.[19][20][21]

In addition to his television career, Ginsburg became a prolific writer, with 52 cookbooks published and sales of over 8 million copies.[3] Three of Ginsburg's cookbooks were devoted to recipes for people with diabetes and published by the American Diabetes Association; one of these has also been published in Spanish.[citation needed] For his other cookbooks, he teamed with such notable publishers as William Morrow and Company, HarperCollins, Chicken Soup for the Soul Enterprises, and Oxmoor House, a division of Southern Progress Corporation and Time Warner.[22] Since 2009, Mr. Food brand has self-published their own books.[23]

Ginsburg was a co-host of the annual Variety Kids Telethon at WKBW-TV (a Mr. Food affiliate) in Buffalo, New York, to raise funds for Children's Hospital.[24]

As he aged, Ginsburg stepped away from most of the daily operations of his company, Ginsburg Enterprises Incorporated. In addition to the Mr. Food segments, the company produced other segments called "Mr. Food's Test Kitchen" (in which he did not appear).[25] It also produced his line of cookware.[3][26]

Death

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Ginsburg was diagnosed with pancreatic cancer in 2011. He underwent treatments, including surgery, which caused the cancer to go into remission. However, it returned in early November 2012.[3] Ginsburg died at his home that he shared with his wife Ethel in Weston, Florida, on November 21, 2012. He was 81. On November 23, memorial services were held at B'nai Aviv Synagogue in Weston and he was buried at Beth David Memorial Gardens in Hollywood, Florida.[1] The week following his death, the Mr. Food team produced a series of memorial broadcasts featuring his favorite recipes.[27]

Legacy

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"Mr. Food's Test Kitchen" continues on most of the stations that originally carried Mr. Food, with Howard Rosenthal (chief operating officer of Ginsburg Enterprises) as the series' primary host.[28][29]

References

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  1. 1 2 "Arthur "Food" Ginsburg Obituary". Ft. Lauderdale, Florida: Sun-Sentinel via Legacy.com. November 23, 2012. Retrieved November 26, 2012.
  2. ↑ Martin, Douglas (November 23, 2012). "Art Ginsburg, TV Chef Who Didn't Scoff at Cake Mix, Dies at 81". The New York Times. Retrieved May 19, 2026.
  3. 1 2 3 4 5 6 7 Hirsch, J.M. (November 21, 2012). "TV chef Art Ginsburg, "Mr. Food", dies at 81". Associated Press via Yahoo News. Retrieved November 21, 2012.
  4. ↑ "USPTO Listing for Sound Mark". Retrieved September 2, 2012.
  5. ↑ Hirsch, J.M. (November 21, 2012). "TV chef 'Mr. Food,' at 81". Times Union. Retrieved May 19, 2026.
  6. ↑ Frazier, Stephanie (November 21, 2012). "Mr. Food, seen on KLTV7 for years, passes away". KLTV. Retrieved May 19, 2026.
  7. ↑ "Mr. Food Makes TV History". Mr. Food.com. Retrieved May 19, 2026.
  8. 1 2 Fitzgerald, Chris (October 31, 2010). "Mr. Food looks back fondly on his roots". The Saratogian. Retrieved May 19, 2026.
  9. ↑ Rempel, Mary K. (September 1, 2011). "A chat with Art Ginsburg, Mr. Food himself". Flint Journal. Retrieved December 22, 2011.
  10. ↑ Patrick Day, Kevin (November 21, 2012). "TV chef Art Ginsburg (a.k.a. Mr. Food) dies at 81". The Los Angeles Times. Retrieved May 19, 2026.
  11. ↑ "So far, soooooo good for syndicated TV chef Art Ginsburg of Weston". South Florida Sun Sentinel. September 23, 2010. Retrieved May 19, 2026.
  12. ↑ "Art Ginsburg, TV's 'Mr. Food,' dies at 81". CNN. November 21, 2012. Retrieved May 19, 2026.
  13. ↑ "TV chef Art Ginsburg, 'Mr. Food,' dies at 81". CBS News. November 21, 2012. Retrieved May 21, 2026.
  14. ↑ Mason, Justin (November 21, 2012). "'Mr. Food,' easygoing television chef, dies at 81". The Daily Gazette. Retrieved May 21, 2026.
  15. ↑ "23503035 Study Docs." College Sidekick, n.d. Accessed May 5, 2025.
  16. ↑ "Mr. Food Still Oh So Good After 30 Years". Fox News. December 6, 2010. Retrieved May 21, 2026.
  17. ↑ "Mr Food". June 10, 2019.
  18. ↑ Hirsch, J.M. (November 25, 2012). "Art Ginsburg, television chef known as Mr. Food, dies at 82". The Washington Post. Retrieved May 21, 2026.
  19. ↑ "Brand Evolution". Mr. Food.com. Archived from the original on May 16, 2012.
  20. ↑ "Mr. Food Timeline". Mr. Food.com. Retrieved May 21, 2026.
  21. ↑ "Art Ginsburg, TV's Mr. Food". Television Academy. August 23, 2013. Retrieved May 21, 2026.
  22. ↑ "Mr. Food website". Retrieved February 26, 2009.
  23. ↑ "Traditional Publishing :: Mr. Food Corporate". Retrieved December 25, 2017.
  24. ↑ "At Variety Kids Telethon 2010 Mr. Food Will Ask Fans to 'Helps Our Kids Smile'". Mr. Food.com. March 23, 2010. Retrieved May 19, 2026.
  25. ↑ Hirsch, J.M. (November 21, 2012). "Mr. Food, TV chef Art Ginsburg, dies at 81". KCBD. Retrieved May 19, 2026.
  26. ↑ "TV's Mr. Food is 'ooh, so good,' even after 30 years". TODAY.com. December 3, 2010. Retrieved May 21, 2026.
  27. ↑ "Remembering Mr. Food". Mr. Food.com. Retrieved May 21, 2026.
  28. ↑ Associated Press (November 21, 2012). "Art Ginsburg, known as the delightfully dorky Mr. Food, dies from cancer at 81". The Washington Post. Archived from the original on November 22, 2012. Retrieved November 21, 2012.
  29. ↑ Cazentre, Don (November 5, 2013). "The new face of TV's 'Mr. Food' may look familiar: He's a native of Central New York". Syracuse.com. Retrieved May 21, 2026.
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