If you’ve done SEO for a while and you’re trying to figure out how to optimize for and rank in Large Language Models (LLMs or AI generation engines, like ChatGPT or Perplexity), then you may have heard some new terms like “query fan-out” and “semantic chunking.” Today, I will attempt to help you better understand … Read more

Content creation can feel overwhelming when you’re staring at empty calendars across multiple platforms. You need fresh posts for LinkedIn, Instagram stories that actually engage, YouTube shorts that drive traffic, and blog articles that rank. And they all need to maintain consistent messaging and quality. Many content teams approach this backwards. They create individual pieces … Read more

Content marketing teams are constantly juggling multiple pieces: briefs, drafts, feedback, final versions, and approval processes. If you’ve ever found yourself drowning in a sea of Google Docs with names like “Blog Post V3 FINAL FINAL,” well… welcome, friend! Google recently introduced a great new feature that most content marketers are still sleeping on: Google … Read more

Content marketing is at an inflection point. The old playbook of publishing blog posts and hoping that Google ranks them is becoming increasingly ineffective, especially for B2B companies. While SEO isn’t dead (despite what you’ve likely read on LinkedIn), our collective approach to content creation and distribution needs to shift. After years of observing declining … Read more

AI content is HOT. Everyone’s talking about AI content now, whereas a few years ago, people were just curious about it.  People are doing studies on it, so I want to give EditorNinja’s official take on AI content. I don’t like claiming superlatives that I’m not confident in, such as that we’ve edited the most … Read more

Imagine you’re a marketing manager at a growing startup. You need stunning visuals for your social media campaigns, website, and marketing materials, but hiring a full-time graphic designer isn’t in the budget. What do you do? Luckily, the world of graphic design has evolved, offering a range of subscription services that provide access to design … Read more

When you’re writing in Google Docs, sometimes an extra page appears, and you need to delete it. This can usually be done by simply deleting the text on the page and using an extra backspace or delete, but this doesn’t always work. In this case, a page break likely exists, and knowing how to delete … Read more

Are you looking to turn on Track Changes in Google Docs? If so, you’re probably coming from the Microsoft ecosystem to the Google ecosystem, where editing mode is called Track Changes in Word. “Track Changes” in Word is called “Suggesting” mode in Google Docs. Turning it on is pretty easy. What we’ll cover in this … Read more

When producing marketing content, you must have an editor you trust. Not only do you need them to work through your content volume, but you also need them to ensure that the content is on-brand, free of errors, accurate, makes your or your client’s brand shine, and is ready to convert readers to customers. But … Read more

You’re staring at a blank presentation slide. The task? Figure out how to build a content operations team. It can feel overwhelming, but this post breaks down the process step by step, from defining roles to selecting the right tools and incorporating a content management system. Building a well-oiled content machine isn’t about throwing together … Read more

It’s a question that might pop into your head when you’re browsing online or flipping through industry reports: “How do I build a content funnel that converts readers to customers?” There are a million different guides out there. But most of those articles don’t have you, the one building the funnel content, in mind. These … Read more