Weixin/WeChat

In partnership with Weixin Pay, the Korea Tourism Organization is launching a special campaign running from April to December 2025, offering travel vouchers to tourists from the Chinese Mainland. Each month, surprise vouchers can be won for use on shopping, dining, and transport—and by year-end, a few lucky tourists could walk away with up to RMB 8,888. By fostering a more traveller-friendly payment environment, the initiative supports the organization’s goal of attracting more tourists from the Chinese Mainland, and thus helping local businesses tap into the growing wave of tourism demand. Beyond payments, the wider Weixin ecosystem—including Mini Programs—also plays a key role in making travel across South Korea easier. From booking train tickets to navigating food, shopping, and transportation options, Chinese Mainland tourists can enjoy a connected, all-in-one journey through tools they already use and trust. As cross-border travel continues to grow, we remain committed to delivering greater convenience, and connection for users exploring the world. #Weixin #WeixinPay #CrossBorder #Travel #SouthKorea #Payment

🚖 Taxis are an essential part of life in Hong Kong, and now they’re embracing the digital age with Weixin/WeChat! Gone are the days of fumbling for change—many taxi rides now end with a simple scan. Since the launch of the "Checkout QR Code" for both Weixin Pay and WeChat Pay HK in late 2023, thousands of drivers have adopted this new payment method. Weixin Pay is also collaborating with major payment networks like Octopus Holdings Limited to enhance Hong Kong's payment landscape. As of January 2025, the monthly number of offline transactions through Weixin Pay and WeChat Pay HK in Hong Kong's taxi industry has seen a nearly 400% year-on-year increase, while the number of monthly active merchants has surged by over four times compared to the previous year. Recently, we've introduced exclusive offers for Chinese Mainland passengers during the Labor Day holiday. These initiatives not only enhance convenience but also support the long-term modernization of the taxi industry, making services more future-ready. #Weixin #Weixinpay #Digitalisation #DigitalPayments #HongKong #Innovation #DigitalTransformation

🚇New partnership: in a first, Weixin Pay is now working with Busan Transportation Corporation to make metro rides in Busan simpler for Chinese Mainland visitors. Through the "Triplabo Travel to Korea" Mini Program, visitors can now purchase single-journey, 1-day, and 3-day metro passes — covering all 114 stations across Busan Metro Lines 1 to 4. This is one step in a much broader story. Weixin Pay’s footprint in Korea continues to grow, with acceptance at top attractions, shopping malls, convenience stores, and full integration with the nationwide Zero Pay system — helping offline transactions more than double since 2019. More than just a payment method — Weixin Pay is becoming part of the way cities welcome the world. We’re glad to be part of this movement, helping to connect more people with the places they want to explore. #Weixin #Weixinpay #Busan #Metro #SmartTravel #CrossBorderPayment #UrbanMobility

Weixin Pay and WeChat Pay HK have introduced the new “Companion Code” function in collaboration with #MTR Hong Kong, letting up to three passengers travelling together with a single device. Promoting an inclusive user experience is essential as digital services evolve. Rooted in real needs, the “Companion Code” offers a simple and thoughtful solution — making smart mobility more accessible for seniors, children, and families without a mobile phone or credit card. 🔸How to get started: - Search for the “Tencent Transit QR Code” (搭车码) Mini Program in Weixin/WeChat. - Switch the city setting to Hong Kong. - Activate the “Companion Code” function on the page. 🔸More tips: - Flexibly select Adult (Aged 12–64) or Concessionary (Aged 3–11 / 65+) fares for companions. - Travel class (Standard or East Rail Line First Class) of companions are the same as the main user by default. - View history of all rides under “Ride Record”. Innovation matters most when it’s driven by care — making life easier, warmer, and a little more connected. That’s the journey we’re on. #Weixin #WeChat #WeixinPay #WeChatPayHK #MTR #HongKong #TechForGood #SmartMobility #TechForGood #CrossBorderTravel

#WeChat joins the Global Anti-Scam Alliance (GASA) as a Supporting Member, reinforcing the commitment to #TechForGood and global digital safety! With a strong focus on user protection, WeChat invests in technologies that enhance online security. This partnership with Global Anti-Scam Alliance (GASA) strengthens our efforts through global collaboration. As Damian Ngiam (严贤泰), Head of Trust & Safety at Tencent, states, “Global Anti-Scam Alliance (GASA) and its initiatives play a pivotal role in helping technology platforms prevent, detect, and combat fraudulent activities worldwide.” We look forward to working with partners to build a safer online world for everyone. #DigitalSafety #ScamProtection #TrustAndSafety #DigitalSecurity #GASA #SocialImpact

Language barriers? Not anymore. One tap, and we’re vibing.✨ Weixin/WeChat’s built-in translation tools let you reply, read and relate in 18 languages. Whether you're catching up with friends from afar, reading local updates, or learning about a new culture on Moments, you’re always ready to #connect, #communicate, and #collaborate. Language shouldn’t stand in the way of connection. 🎥 Watch how it makes everyday moments easier. #Weixin #WeChat #Translation #TranslationTools #Connection #Innovation #Tech #TechThatConnects

We’re excited to announce our expanded partnership with Stripe, bringing in-person Weixin Pay transactions to global merchants via Stripe Terminal in 20 countries—powered by Stripe’s latest devices, including the Stripe Reader S700. Building on our collaboration since 2017, this milestone ushers in a new chapter in empowering global businesses to better engage and serve the Chinese consumer market overseas—including the millions of Chinese diaspora living, working, and studying abroad. This integration will: - Provide businesses with a comprehensive view of payments data across online and in-person channels. - Enhance customer experiences and drive revenue through actionable insights. - Reduce fraud risks and chargebacks with two-factor authentication. - Unlock added merchant benefits, including increased visibility and engagement via the Global Gift Pack Mini Program, a standout feature of the Weixin ecosystem. 🌐 A big thank you to Stripe for being a valued partner in making unified commerce truly borderless! Let’s keep the momentum going! #Weixin #Tencent #WeixinPay #Stripe #UnifiedCommerce #DigitalPayments #Fintech #OutboundChina #PaymentInnovation

Following our previous feature on retail sector, this case shifts the focus to travel—where the Weixin ecosystem is contributing to Japan’s tourism #digitalization for the benefit of Chinese visitors and local merchants alike. In a joint move at the end of 2023, Tokyo Metro, Toei Subway, and Keisei Electric Railway partnered with Weixin Pay and リンクティビティ株式会社 LINKTIVITY Inc. to launch a Weixin Mini Program for Chinese travellers—the first of its kind in Japan’s railway system. Beyond transport, it also offers attraction ticketing and other travel-related services. The initiative tackles key pain points like language barriers and long queues with QR-based e-ticketing and seamless Weixin Pay integration—offering faster, easier experience travel experience. This also has delivered clear value to merchants. According to Rina Duo from リンクティビティ株式会社 LINKTIVITY Inc.’s Sales Planning Department, merchants connected to the Mini Program have seen a 180% increase in sales, a 20-fold growth in user base, and a 35% repeat purchase rate among independent travellers. Looking ahead, Weixin Pay and Mini Programs will continue partnering with the Japanese market to drive shared growth. As part of this effort, the Japan edition of the Weixin Developer Challenge (#WDC) has been launched to invite global innovation. Stay tuned！ #Weixin #OpenClass #OpenClassJapan #Japan #WeixinPay #MiniPrograms #WeixinMiniPrograms #DigitalTourism #JapanTravel #ChineseTourists #Linktivity #RailwayDigitalization #WDCJapan #DeveloperChallenge 前回の小売業界に関する特集に続き、今回は観光業界に焦点を当てます。ウィーチャットエコシステムが、日本の観光業界におけるDX推進をどのように支え、そして訪日観光客の皆様と地元の事業者にどのようなメリットをもたらしているのかをご紹介させます。 2023年末には東京メトロ（Tokyo Metro）、都営地下鉄（Toei Subway）、京成電鉄（Keisei Electric Railway）がウィーチャット ペイおよびLinktivity Inc.（リンクティビティ）と連携し、中国人旅行者向けのミニプログラムサービスを開始しました。これは日本の鉄道で初めての試みとなります。切符購入など交通サービスにとどまらず、観光地チケット購入や各種サービス予約も可能です。 この取り組みは、QRコードを活用した電子チケットシステムとウィーチャットペイの統合により、言語の壁や長蛇の列といった煩雑さを解消し、訪日観光客の皆様によりスムーズで便利な旅行体験を提供できます。 また、この企画は現地企業にも明確な価値をもたらしています。リンクティビティ株式会社セールスプランニング 多麗娜 氏によると、サービス導入後の売上高は180%増、ユーザー数は20倍に拡大、個人旅行客のリピート率は35%に達したとのことです。 今後、ウィーチャットペイとミニプログラムは引き続き日本市場のパートナーと連携し、共に成長を目指していきます。また、重要な取り組みとして、ミニプログラムソリューションコンテスト・日本大会（WDC）は今開催中、世界中のイノベーターを募集しています。引き続きご期待ください！

Hankyu, one of Japan’s leading department store group, is deepening engagement with Chinese consumers through the Weixin ecosystem. Mr. Yasuyuki Shirai, General Manager of the Global Customer Division, highlighted how Weixin Mini Programs enhance the end-to-end shopping journey — from enabling seamless in-store payments via Weixin Pay to facilitating online cross-border purchases after travellers return home. With an influx of purchasing power from Chinese Mainland travellers and Weixin Pay usage among these visitors to Japan tripling year-on-year, this initiative has been instrumental in growing the group's Chinese customer base and driving significant sales growth. To engage high-value clientele spending over JPY 1 million annually, Hankyu developed an exclusive VIP Club via the Weixin Mini Program. Through this digital platform, Hankyu connects with the customer segment across multiple touchpoints, offering elevated experiences and exclusive offers, boosting loyalty and encouraging increased repeat purchases. This led to an impressive 10x sales increase compared to previous years — significantly boosting customer lifetime value. Stay tuned for another highlight from the event on how an integrated Mini Program is easing travel pain points and driving a 180% increase in merchant sales. #Weixin #OpenClass #OpenClassJapan #Japan #WeixinPay #MiniPrograms #WeixinMiniPrograms #WeixinForBusiness #DigitalTransformation #Tourism #JapanTravel #SmartRetail #CrossBorderEcommerce #ChineseTourists 日本を代表する百貨店グループの一つである阪急阪神百貨店は、ウィーチャットのエコシステムを活用し、中国人消費者との交流を深めています。阪急阪神百貨店の海外顧客ビジネスグループ海外顧客事業部ゼネラルマネージャー白井康之（Yasuyuki Shirai）氏は「ウィーチャット ペイで店内決済の実現から、旅行者の帰国後の越境EC購入の促進まで、ミニプログラムがスムーズなショッピング体験を提供しています。この取り組みにより、中国人顧客層を拡大し、顕著な売上向上も実現できる」と述べました。 中国本土訪日旅行客の購買力拡大とWeixin Pay利用額の前年比3倍増を受け、当施策はグループの中国顧客基盤拡大に貢献し、売上高の急成長を牽引しました。 年間100万円以上を消費する高額顧客向けに、HankyuはWeixinミニプログラム上で限定VIPクラブを開発。デジタルプラットフォームを通じ、複数接点で顧客層と接続し、高付加価値体験と限定特典を提供することで、顧客ロイヤルティ向上とリピート購買促進を実現。その結果、従来比10倍の売上増加を記録し、顧客生涯価値（LTV）の劇的な向上をもたらしました。 今回のポイントとして、ミニプログラムが観光客の悩みをどのように解決して売上高を180％増加させたのかについても注目されています。

Weixin Mini Programs in Japan Surpass 1M MAUs with 59% Transaction Growth Weixin Mini Programs have become a powerful tool for businesses in Japan, with monthly active users now exceeding 1 million and transaction volume jumping 59% in just six months. Why This Matters? From shopping to metro tickets and attraction passes, Mini Programs are revolutionizing how businesses operate and how users engage: ✨ Merchants enhance operational efficiency with seamless digital workflows ✨ Travelers enjoy one-tap purchases – no language barriers, no cash hassles ✨ Historic Milestone: Even the 2025 Osaka World Expo now supports ticket bookings via Mini Program. By 2025, we’re rolling out: 💡 Cross-border payment plugins (piloting in Singapore, Macao SAR, and Japan) 💡 Upgraded Overseas Services Hub 💡 AI-powered translation #Weixin #MiniProgram #JapanMarket #DigitalInnovation #SmartTourism 訪日中国人旅行者の増加に伴い、ウィーチャットのエコシステムツールは日本企業からさらに注目を集めており、現在日本でのミニプログラム月間アクティブユーザーは数百万単位、訪日ユーザーのミニプログラムの取引金額は半年前に比べ59%増加となりました。 ミニプログラムは近年、海外市場への投資を強化し「すぐに使える」機能やツールを提供することで、開発・運営のハードルを低減。既存の「海外サービス専用エリア」「ミニプログラム翻訳機能」に加え、2025年中にシンガポール・マカオ・日本などで「海外決済プラグイン」のテストを開始予定です。現在91の海外地域の企業・団体がミニプログラムを通じたグローバルユーザーサービスを展開しています。