Rakuten.ca Reviews 13,152

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the positive user experience, finding the service easy to use and a valuable asset for online shopping. Many appreciate the opportunity to receive discounts and cash back on their purchases, often describing it as a simple and rewarding process. People enjoy the convenience of getting extra money for their regular shopping, with some noting significant savings over time. While there's some mixed feedback regarding refunds, payments, and the website, the overall sentiment is highly positive, especially concerning the discounts and the straightforward nature of the service.

What people talk about most

Refund

Reviewers mention ambiguous feedback about refund. Many customers appreciate receiving cashback on purchases,... See more

User experience

Users describe positive interactions with user experience, consistently highlighting the ease of use of the... See more

Website

Consumers find website to be ambiguous. Many reviewers praise the site for its ease of use, with some calling... See more

Customer service

Reviewers highlight positive aspects of customer service, frequently praising the support team as friendly,... See more

Payment

Customers had ambiguous experiences with payment. Many reviewers appreciate the convenience of receiving... See more

Discount

People report positive experiences with discount programs, appreciating the extra savings on purchases. Many... See more

Based on these reviews

Rated 4 out of 5 stars

At first, I didn't believe there would be such a nice thing for getting cash back that easily. I tried and got hooked. Every time I purchase something, I make sure the cash back plug in is enabled. I... See more

Rated 5 out of 5 stars

First time rakuten user while buying a laptop. Required support, made a reddit post and a rakuten employee responded to my post promptly and assisted me in solving the issue. Received $500 deposited i... See more

Rated 5 out of 5 stars

I LOVE Rakuten!! I shop on line nearly exclusively. Even groceries. It is easy to use . Only issue is that every store does not participate. It even influences where I shop - take Amazon vs Walmart... See more

Rated 5 out of 5 stars

Happy I heard about Rakuten (well, before it was Rakuten)… I mean who doesn’t like extra money for doing regular shopping? Thankful as well I could get it direct deposit because who knows when Canada... See more

Rated 5 out of 5 stars

Love getting cash back for items I would have purchased anyways! Any concerns are addressed quickly (like when I expect cash back but don't see it on my account), and I have never had any big issues... See more

Rated 5 out of 5 stars

I enjoy getting cash back on my purchases. Having the browser extension so that it pops up when you go to a participating vender makes it even easier. I also enjoy when the refund percentages go up an... See more

Rated 5 out of 5 stars

Rakuten sent a reminder to cash my Big Fat Cheque, but I hadn’t received anything in the mail. I changed my payment method to Interac e-Transfer and contacted customer service about the missing cheque... See more

Rated 1 out of 5 stars

Ebates used to be a great, reliable way to save some money on purchases. Since rebranding to Rakuten things have gotten steadily worse. Big retailers no longer participating, or reducing the cash... See more

Rated 5 out of 5 stars

I have been using Rakuten.ca for years. They are a very valuable asset to my online shopping experience. Not only do they show a company's deals or sales, they also have cash back percentages on your... See more

Rated 5 out of 5 stars

I love rakuten. There are so many stores that are connected to them to allow cash back. I am now set up with direct deposit which is great. They have never missed a payment or I have never had any iss... See more

Rated 5 out of 5 stars

It's a great coupon-like system. I earn cashback to my Paypal every few months from my online shopping. It's usually at 2% but if I can wait, sometimes the rate is at 10-15% back during holidays. I do... See more

Rated 5 out of 5 stars

I have been using Rakuten for about 18 months now and have recommended both family and friends. It is extremely easy to use and I am astonished at just how many companies are available thru the Rakute... See more

Rated 5 out of 5 stars

I try to remember to place my orders through the Rakuten site,but I sometimes forget. When I do remember , it's nice to get the email "your on the money". Other than some of the icons ate unreadable... See more

Rated 5 out of 5 stars

What's not to love? I simply go through Rakuten when I order something from certain stores and then get money deposited in my account! So easy and so rewarding. I actually look for stores that work wi... See more

Rated 5 out of 5 stars

I always get money back on all my orders. If there is a problem in one of the companies apps raktuken quickly verifies and puts the money into my account. It also feels great 👍 getting money back rig... See more

Rated 5 out of 5 stars

Getting cash back for online shopping is such a great bonus. I look forward to my quarterly cash back deposited into my PayPal account. Extra money just for online shopping which I already do. Since 2... See more

Rated 5 out of 5 stars

With prices soaring in every industry, we all could use a break whenever we can. Rakuten's cash back offers help with affordability and it's simple to use (literally a click of a button) when shopping... See more

Rated 3 out of 5 stars

I like using your app and getting cash back. However certain companies such as Expedia take too long to report cash back. I’ve been told to contact again if 3 months has passed to get it looked into.... See more

Rated 5 out of 5 stars

It’s very easy to use Rakuten. Any time we are ordering online we go to Rakuten first. It’s excellent. There are many choices for where to shop and many are places we shop at anyway. The reward money... See more

Rated 5 out of 5 stars

My experience has been great for the 3 years!! I am very happy to be part of Rakuten’s customer. It is like I have my own mall online. No need to go anywhere. I can buy anything and the best part I ge... See more

Rated 5 out of 5 stars

Using Rakuten is quick and easy and I love saving money wherever I can! If I'm purchasing something anyway, why not get cash back for it? The process is quick and easy and their customer service is... See more

Rated 5 out of 5 stars

Everything has been great so far was a little leary at first especially signing up for direct deposit ,but all has gone well.

Rated 5 out of 5 stars

I do a considerable amount of shopping on-line. When I can get Rakuten on my purchases, it's a bonus. I have received payment regularly without any complications. I have recommended Rakuten to frie... See more

Rated 5 out of 5 stars

Love this service and the value it provides. Also like their customer service team, whenever you call them with an issue, they're usually very prompt and professional when resolving it.

Rated 5 out of 5 stars

Rakuten is absolutely amazing. I just started using it the past few months at my sister's referral. Imagine, getting paid to shop. Imagine, getting a big, fat cheque. It's wonderful!!

Rated 5 out of 5 stars

It's so easy to use. You get rewarded for buying things you're already buying. Payments are always on time and accurate. It's a win-win for sure.

Rated 5 out of 5 stars

Love Rakuteen. I'm always surprised and how much money I have receive using this program. Customer Service is so helpful.

Rated 5 out of 5 stars

Very easy to use app and purchase From favourite stores and see some cash back! I always go to this app first before purchasing anything now!

Rated 5 out of 5 stars

great program and staff always respond promptly when questions are asked and follow up without me having to initiate. Great customer service.

Rated 5 out of 5 stars

I’m pleased to say that the adjustment was made 🎉thanks so very much for your kind support Rakuten 🫶***I have been debating for the November 25th amount at least 10x. The first person provided the... See more

Rated 4 out of 5 stars

Service is easy to use. Not always the most reliable in terms of getting cash recognized on a transaction and have to follow up with an agent but always resolved in a timely and reasonable way.

Rated 4 out of 5 stars

The extra savings on purchases is greatly appreciated and allows one to be able to give something extra special when gifting. The only downside is the time or need for follow-up with some companies t... See more

Rated 4 out of 5 stars

I am pleased with the many cash-back credits I have received from Rakuten. However, you must make certain you are logged into Rakuten to receive cashbacks - unfortunately, it doesn't always work with... See more

Rated 5 out of 5 stars

Its a great program and any time I've had any issues with getting cash back, the customer service team has been great.

Rated 1 out of 5 stars

Have to create a request for almost every purchase even though I’m using the app. Still waiting weeks for cashback to be approved from under armour. There’s no way in 2026 it should be so hard. I shou... See more

Rated 5 out of 5 stars

Rakuten is easy to use. They come out with some great cash backs that make a big difference when you are ordering. Great updates as to what is happening at all times

Rated 5 out of 5 stars

I love judy shopping like I normally would and then getting a cheque for free shopping basically. Lots of stores to choose from as well !

Rated 1 out of 5 stars

Both Rakuten and Temu did not provide clear information on this matter. I was compensated in my past purchases (with auto coupons) but wasn’t given compensation this time because an auto coupon was u... See more

Company replied

Rated 1 out of 5 stars

The advertizement for Rakuten cashback was 15% for my Lenovo Purchase. I made the purchase believing the what showed as actual cashback during checkout. But Shortly after, I didn't get any cash back.... See more

Rated 5 out of 5 stars

I made 500$ purchase from Dyson CA through Rakuten, received my cashback in a couple weeks in bank.

Rated 2 out of 5 stars

No less than 50% of my purchases are denied cashback. Every time I am told I did not activate the plug-in properly. I provide screenshots every time showing the plug-in activated but am still told I d... See more

Rated 5 out of 5 stars

Love it! What’s not to love. Receiving a percentage for something you have bought by not going directly to site is super . Going straight to site there’s no % being paid to you every 3 months. Keep u... See more

Rated 1 out of 5 stars

I purchased 7 or 8 items. Only one showed a Cash Back in my account. Like countless times before over the years I submitted the relevant information. A month later I still have not received the cash... See more

Rated 5 out of 5 stars

Great cash back offers on sale items across many retailers! Customer service very helpful when missing cash back.

Rated 2 out of 5 stars

Many times I have to submit a missing cash back inquiry when it should be automatically be done. There were also times when they made excuses as to why my transaction didn't qualify for cash back. I h... See more

Rated 5 out of 5 stars

Rakuten makes it easy to get the best value when shopping online. It's simple to find the stores where you want to shop and earn cash back. They can send your rebate by e-transfer so it's super easy... See more

Rated 5 out of 5 stars

Been a customer since it was ebates. Love tha I can get e deposit now instead of waiting for a cheque


Company details

  1. #4 of 6 best companies in Cashback Provider

Written by the company

Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 8 million and counting - earn over $70 million in Cash Back at their favourite stores.

Written by the company

Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 7 million and counting - earn over $70 million in Cash Back at their favourite stores.

Where it Pays To Shop Online!

By connecting shoppers with over 750 top stores, everyone is bound to find one of their favourite stores, or discover something new on Rakuten.ca


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 39% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Missing Big Fat Cheque

Rakuten sent a reminder to cash my Big Fat Cheque, but I hadn’t received anything in the mail. I changed my payment method to Interac e-Transfer and contacted customer service about the missing cheque. They responded promptly, resolved the issue within a couple of weeks, and kept me updated throughout. I highly recommend using Rakuten for online purchases — they’re reliable and quick to handle missing cashback.

January 16, 2026
Rated 1 out of 5 stars

No longer reliable

Ebates used to be a great, reliable way to save some money on purchases. Since rebranding to Rakuten things have gotten steadily worse. Big retailers no longer participating, or reducing the cash back rate to insignificant levels. Having to manually chase after "missing" cash back.

But Rakuten is still happy to advertise "great" offers, getting you to buy more and more with the promise that 10+% of your purchase is going to end up back in your pocket. And then they turn around and deny your cash back on a whim, blaming the merchant for "ineligible" orders. Meanwhile the merchant doesn't care, they already have your money.

Don't believe them any more.

December 15, 2025
Unprompted review
Rated 5 out of 5 stars

It adds up

There are so many retailers that you can almost always find the store/product you are looking for

February 24, 2026
Rated 1 out of 5 stars

You don’t get your money back as…

You don’t get your money back as promised

February 24, 2026
Rakuten.ca logo

Reply from Rakuten.ca

Hi Kary! Did you contact someone on our team about this? If not, can you please fill this out and we can look into this for you: https://www.rakuten.ca/help/contact/where-is-my-cashback

Rated 5 out of 5 stars

What's not to love

What's not to love? I simply go through Rakuten when I order something from certain stores and then get money deposited in my account! So easy and so rewarding. I actually look for stores that work with Rakuten!

February 3, 2026
Rated 5 out of 5 stars

What's not to love?

It's so easy to use. You get rewarded for buying things you're already buying. Payments are always on time and accurate. It's a win-win for sure.

February 23, 2026
Rated 5 out of 5 stars

Second Christmas

I did A bunch of Christmas shopping on Rakuten. I recently received a nice additional Christmas present a few weeks after of cash. It’s Christmas February!

February 16, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look