About
Articles by Zach
Activity
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Microsoft Foundry is adding GPT-5.4. This is OpenAI’s most capable reasoning model yet with the latest agentic capabilities. GPT-5.4 offers greater…
Microsoft Foundry is adding GPT-5.4. This is OpenAI’s most capable reasoning model yet with the latest agentic capabilities. GPT-5.4 offers greater…
Liked by Zach Katsof (he/him)
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First West is experiencing impressive metrics with a 93% employee adoption rate and a 90% weekly utilization rate. These figures are driving faster…
First West is experiencing impressive metrics with a 93% employee adoption rate and a 90% weekly utilization rate. These figures are driving faster…
Shared by Zach Katsof (he/him)
Experience & Education
Volunteer Experience
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Business Mentor
NPower Canada
- Present 5 years
Economic Empowerment
NPower is an awesome organization helping recent university grads navigate the complex task of finding their first job in tech. As an NPower Mentor, I get the opportunity to work with the next wave of motivated recruits and help them find their first job in the tech space.
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Head Coach
Oakville Soccer Club
- Present 5 years 11 months
Coach incredibly energetic and excited kids to learn and love team sports.
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Courses
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Adobe Connect Sales Training
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Challenger Sales Training - 2018
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Cisco TelePresence Video Sales Specialist - Coursework
Cisco Advanced ATP Cert
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Cisco TelePresence Video Sales Specialist - Exam
650_292 - ENU
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Microsoft Azure Business Achievement Course
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Microsoft Dynamics 365 Business Achievement Course
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Microsoft IP Co-Sell Readiness
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Microsoft P-Seller Certification
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Planning for successful Lync deployment and Rapid Adoption (OFF310PAAL)
Microsoft Learning Path
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The Coaching Habit - Box of Crayons
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Topline Sales - master the 8 Roles of Buying-Focused Selling
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Topline Sales Management - Effective Sales Coaching
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Unified Communications Business Value Assessment Sales Training
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Winning in Competitive Scenarios with Microsoft Lync
Microsoft Learning Path
Projects
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Microsoft Skype for Business Managed Services
Arkadin delivers Microsoft Skype for Business Server as a secure, highly-available global managed service.
Other creatorsSee project -
Microsoft Gold Cloud Productivity Competency
Arkadin, one of the largest and fastest growing providers of Unified Communications and Collaboration services, today announced it has attained a Gold Cloud Productivity Competency, demonstrating a "best-in-class" ability and commitment to meet Microsoft Corp. customers' evolving needs in today's dynamic business environment and distinguishing itself within the top one percent of Microsoft's partner ecosystem.
To earn a Microsoft gold competency, partners must successfully complete exams…Arkadin, one of the largest and fastest growing providers of Unified Communications and Collaboration services, today announced it has attained a Gold Cloud Productivity Competency, demonstrating a "best-in-class" ability and commitment to meet Microsoft Corp. customers' evolving needs in today's dynamic business environment and distinguishing itself within the top one percent of Microsoft's partner ecosystem.
To earn a Microsoft gold competency, partners must successfully complete exams (resulting in Microsoft Certified Professionals) to prove their level of technology expertise, and then designate these certified professionals uniquely to one Microsoft competency, ensuring a certain level of staffing capacity. They also must submit customer references that demonstrate successful projects (along with implementing a yearly customer satisfaction study), meet a revenue commitment (for most gold competencies), and pass technology and/or sales assessments.Other creatorsSee project -
Microsoft Cloud Solution Provider
Worked with a great team to secure entry to the Microsoft Cloud Solution Provider program to deliver a white-glove approach to Office 365 deployments.
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Native Lync Contact Center hosted in the Cloud
- Present
Arkadin has partnered with Microsoft and Clarity Consulting to reimagine a simpler, feature-rich, and fully native software solution that works in perfect harmony with Lync. We host this Contact Center functionality within our cloud-based Lync environment natively. Whether you have 10 agents or 1,000, Lync and Clarity Connect provide a simplified approach to delivering contact center functionality.
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Arkadin Total Connect for Office 365 - Strategic Planning & Business Launch
- Present
If you’ve already deployed Office 365 in your organization, now you can easily add enterprise voice capabilities to your virtual office through Lync. Arkadin Total Connect for Office 365 offers a business-class phone system for Office 365, with the benefit of a cloud-based deployment. Allow your stakeholders to collaborate leveraging full telephony capabilities, and reduce your costs of traditional conferencing with VoIP and hybrid audio.
Total Connect is secure, and allows you to build…If you’ve already deployed Office 365 in your organization, now you can easily add enterprise voice capabilities to your virtual office through Lync. Arkadin Total Connect for Office 365 offers a business-class phone system for Office 365, with the benefit of a cloud-based deployment. Allow your stakeholders to collaborate leveraging full telephony capabilities, and reduce your costs of traditional conferencing with VoIP and hybrid audio.
Total Connect is secure, and allows you to build a completely integrated, virtual office: Enterprise-class VoIP through Lync integrated with your Office 365 account; email and calendars; complete presence integration; audio, video and web conferencing; and file sharing.Other creators -
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Adobe Connect powered by Arkadin - Strategic Planning & Business Launch
Led the project team responsible for securing a direct partnership with Adobe to bring their Connect web collaboration solutions to market in North America and globally.
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Cisco Cloud Connect Audio Service Provider (CCA-SP) powered by Arkadin - Product Launch
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The Arkadin CCA-SP launch marked an exciting milestone in our partnership with Cisco. We now deliver the next-generation Cisco Collaboration Stack to our customers with native audio conferencing delivered directly into the Cisco WebEx Cloud Network. It was a great team effort to execute the project on an aggressive timeline and deliver on schedule.
Other creatorsSee project
Honors & Awards
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Microsoft Gold Club 2025
Microsoft
Honored to be recognized for my contributions to empower every person and every organization on the planet to achieve more by transforming their business with AI.
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Key Contributor Award Winner - New Business Line Development
Mark Alexander, Arkadin
Arkadin's Key Contributor Award recognizes individuals that drive positive change within the organization. As we build out our UC business line in North America, I'm responsible to guiding the ship and partnering with key stakeholders across all departments to grow revenue, improve customer satisfaction and enhance the offering.
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Adobe Connect NORAM Partner of the Year
Mark Walker, Managing Director, Adobe Connect Business Unit
As part of the Arkadin NORAM team recognized for YoY growth, service expertise and dedication to driving Adobe Connect revenue within the North American market.
http://mwne.ws/1JGSTT9 -
Arkadin Values In Action Global Award Winner - Entrepreneurial Spirit
Arkadin Global Executive Committee
Arkadin's Values in Actions program reinforces our 4 core values: Respect, Working Together, Enjoyment and Entrepreneurial Spirit. Each year, nominations are made globally for team members that live / exude the 4 core values in daily activities. The winning nominee for Entrepreneurial Spirit in 2013 is Zach Katsof, North America Business Manager for Web and UC. He has applied the entrepreneurial spirit of Arkadin directly to commercial success by building an overlay team that have increased…
Arkadin's Values in Actions program reinforces our 4 core values: Respect, Working Together, Enjoyment and Entrepreneurial Spirit. Each year, nominations are made globally for team members that live / exude the 4 core values in daily activities. The winning nominee for Entrepreneurial Spirit in 2013 is Zach Katsof, North America Business Manager for Web and UC. He has applied the entrepreneurial spirit of Arkadin directly to commercial success by building an overlay team that have increased market share by 28% year on year, launching Adobe Connect in NORAM, with sales of $1 million in the first 18 months, and in assisting in enabling new solutions such as Adobe and Lync to colleagues in Singapore, Hong Kong, Japan, Australia, UK and Malaysia.
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Arkadin NORAM Overlay of the Year
Scott McMaster, VP Sales, Arkadin
Awarded by Mark Alexander (President, Arkadin North America) and Dominic Cusk (Chief Commercial Officer, Arkadin Global) for strong performance by an overlay sales professional within a region over a calendar year. The 2013 success and results were a team effort that would not have been possible without the incredibly talented individuals on the Arkadin North America team.
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President's Award
Mark Alexander, President of the Americas, Arkadin
Awarded by Mark Alexander (President, Arkadin North America) to an individual that helps drive the business forward within a region over a calendar year
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Arkadin President's Club
Dominic Cusk, Arkadin's Global Chief Commercial Officer
Awarded to the top sales team members from each region for 2013. This year's group is travelling to Cape Town, South Africa for 5 days of adrenaline filled adventure including race car driving, paragliding, cage diving with great whites, a safari and wine tasting.
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Entrepreneur of the Year
Scott McMaster, VP Sales, Arkadin
Recognized for leading the Unified Communications charge at Arkadin within North America.
Languages
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English
Native or bilingual proficiency
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French
Professional working proficiency
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Hebrew
Limited working proficiency
Organizations
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Georgia Tech Alumni Association
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Queen's University Alumni Association
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- Present
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It was great spending time with Brad Smith, Vice Chair and President of Microsoft, and the Honourable François-Philippe Champagne, Minister of…
It was great spending time with Brad Smith, Vice Chair and President of Microsoft, and the Honourable François-Philippe Champagne, Minister of…
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What do a global food company, a denim icon, and a 300-year-old bank have in common? They’re all leaning into AI. Not just to experiment, but to…
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Carrying forward the spirit of #GivingTuesday, Microsoft Canada was proud to sponsor the event at Shepherds of Good Hope in Ottawa. Every day, this…
Carrying forward the spirit of #GivingTuesday, Microsoft Canada was proud to sponsor the event at Shepherds of Good Hope in Ottawa. Every day, this…
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I had the privilege of being the keynote speaker at the Smith School of Business at Queen's University for their annual Sales Summit, and I left…
I had the privilege of being the keynote speaker at the Smith School of Business at Queen's University for their annual Sales Summit, and I left…
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We welcome Microsoft's landmark $19 billion investment in Al Infrastructure in Canada. Microsoft's commitment will create high-paying careers…
We welcome Microsoft's landmark $19 billion investment in Al Infrastructure in Canada. Microsoft's commitment will create high-paying careers…
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Proud to see the investments Microsoft continues to make to power the Canadian AI Economy across (1) Technology, (2) Trust and (3) Talent. $19B…
Proud to see the investments Microsoft continues to make to power the Canadian AI Economy across (1) Technology, (2) Trust and (3) Talent. $19B…
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