Local Logic

April is stacked with industry events! We’re looking forward to connecting with partners, clients, and new faces across North America. Catch the Local Logic team this month at: 📍 Montreal Real Estate Forum by Informa (Canadian Real Estate Forums) (April 14–15 | Montreal, QC) 📍 Real Estate Standards Organization (RESO) 2026 Spring Conference (April 20–22 | San Antonio, TX) 📍 T3 Sixty Leadership Summit (April 22–24 | Orlando, FL) 📍 HousingWire The Gathering (April 27–30 | Austin, TX) From product innovation to new partnerships, there’s a lot we’re excited to share, including how Local Logic’s home consumer engagement solutions are helping platforms deliver more intuitive home search experiences with in-depth location insights. If you’ll be at any of these events, let’s connect. Drop a comment or send us a DM, we’d love to meet and show you what we’ve been building!

In this month’s newsletter, see how VADA® Property Management reduced website drop-offs and grew its rental portfolio by embedding Local Logic’s renter engagement solutions directly into its listings and Building Data pages. Plus: ▪️ Two product updates: Lead Capture now supports Community Pages & Lifestyle Reports now include a search filter for larger geographies ▪️ Insights from Audrey Whittington (EVP, Sales & Strategic Partnerships) on how brokerages can build trust when everything is commoditized ▪️ How National Van Lines turned a moving truck company into a trusted neighborhood guide ▪️ Where to find us in April: Montreal Real Estate Forum, RESO Spring Conference, T3 Leadership Summit, and HousingWire’s The Gathering 📬 Subscribe to get the latest in location intelligence and proptech directly to your inbox.

For nearly a century, National Van Lines has supported residential and corporate relocations across the U.S., managing everything from careful packing to cross-state transport and storage. But modern relocation is more than just moving belongings; it’s about helping people feel confident about where they’re headed next. To extend that support beyond trucks and logistics, National Van Lines partnered with Local Logic to integrate our 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 𝗔𝗣𝗜 into their digital experience. By embedding branded lifestyle and market reports, they equip movers with rich insights into neighborhoods and housing conditions across the country, adding clarity at one of life’s biggest transition points. Through Location Reports, National Van Lines provides: ▪️ 𝗜𝗻-𝗱𝗲𝗽𝘁𝗵 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, including amenities, transportation, demographics, local character, and climate risk ▪️ 𝗨𝗽-𝘁𝗼-𝗱𝗮𝘁𝗲 𝗵𝗼𝘂𝘀𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆, including pricing trends, inventory levels, transaction volumes, days on market, and more For National Van Lines, these reports function as a powerful acquisition and retention engine, positioning their brand as a trusted relocation partner, not just a moving provider.

In dynamic rental markets like Metro Vancouver, listings alone aren’t enough. Renters want to understand the lifestyle, commute, amenities, and overall feel of a neighborhood before they book a viewing. For VADA Property Management, that meant rethinking how location context shows up online, especially during a major rebrand. By embedding Local Logic’s NeighborhoodWrap and Local Content directly into its Building Data pages and rental listings, VADA® transformed its website into an on-site discovery experience. Instead of relying on static scores or sending renters to third-party platforms, they brought interactive location and demographic insights directly into the leasing journey. The results: ✔️ Renters stay engaged on-site longer ✔️ More confident, informed leasing decisions ✔️ Steady portfolio growth month-over-month and year-over-year ➡️ 𝗦𝘄𝗶𝗽𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗼𝘄 𝗩𝗔𝗗𝗔® 𝗸𝗲𝗲𝗽𝘀 𝗿𝗲𝗻𝘁𝗲𝗿𝘀 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗳𝗿𝗼𝗺 𝗳𝗶𝗿𝘀𝘁 𝗰𝗹𝗶𝗰𝗸 𝘁𝗼 𝘀𝗶𝗴𝗻𝗲𝗱 𝗹𝗲𝗮𝘀𝗲 𝘄𝗶𝘁𝗵 𝗟𝗼𝗰𝗮𝗹 𝗟𝗼𝗴𝗶𝗰

🆕 𝗦𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗹𝘁𝗲𝗿 𝗯𝗿𝗶𝗻𝗴𝘀 𝗹𝗮𝗿𝗴𝗲 𝗴𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝘀 Our Lifestyle Report helps you tell a richer story about what it’s like to live in an area by providing hyperlocal context beyond square footage, such as walkability, transit access, school quality, amenities, and demographics. Today, we’re excited to introduce a major enhancement that lets you choose the perfect lens through which to tell that story: 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗥𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀 𝗮 𝘀𝗲𝗮𝗿𝗰𝗵 𝗳𝗶𝗹𝘁𝗲𝗿 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗹𝗮𝗿𝗴𝗲𝗿 𝗴𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗲𝘀. In addition to expanding the number of neighborhoods that you can pull a report for, this update gives you more control over the specific geography that's displayed in the report, whether that’s a neighborhood, ZIP code, city, or county. Swipe to learn more ➡️

Our very own Audrey Whittington took the stage earlier this week at the Leading Real Estate Companies of the World LIMITLESS 2026 Leadership Summit! 🎤 In her session, 𝘛𝘩𝘦 𝘐𝘯𝘴𝘵𝘢𝘯𝘵 𝘌𝘹𝘱𝘦𝘳𝘵 𝘌𝘧𝘧𝘦𝘤𝘵: 𝘏𝘰𝘸 𝘉𝘳𝘰𝘬𝘦𝘳𝘢𝘨𝘦𝘴 𝘉𝘶𝘪𝘭𝘥 𝘛𝘳𝘶𝘴𝘵 𝘞𝘩𝘦𝘯 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘐𝘴 𝘊𝘰𝘮𝘮𝘰𝘥𝘪𝘵𝘪𝘻𝘦𝘥, she explored a timely challenge: Expertise can’t just be claimed. It has to be demonstrated early and often. With buyers more cautious, inventory tight, and compensation conversations evolving, leading firms are making expertise visible across their owned channels (from listings to follow-up to buyer consult), equipping agents with clear, defensible local context that builds trust before a consumer ever reaches out. When agents can speak with the authority of a long-time local veteran (backed by real data), value is clear, differentiation is stronger, and conversion follows. Thanks to everyone who joined the session and shared thoughtful questions!

Our team is back in Las Vegas next week for RETCON 2026! Josh Partridge, our Director of Partnerships, will be at the event on March 9-11, meeting with operators and proptech leaders to talk product innovation, new partnerships, and what’s next for consumer engagement. If you’d like to connect 1:1, drop a comment below or DM us. We’d love to meet up and walk you through some of our recent product releases 👀

🆕 𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗻𝗼𝘄 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗣𝗮𝗴𝗲𝘀! Lead Capture is our turnkey lead magnet solution that gives home consumers instant access to personalized Location Reports, including lifestyle and market insights, in exchange for their contact information. With this update, you can 𝗲𝗺𝗯𝗲𝗱 𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗼𝗻 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗣𝗮𝗴𝗲𝘀 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝘀 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴. When consumers request a Location Report from a Community Page, they receive: ▪️ Reports tied exactly to the community they’re viewing ▪️ Clear, consistent context between their on-page experience and the insights they receive ▪️ A more trustworthy, confidence-building exchange of value In turn, your team can: 1️⃣ 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱 𝗲𝗮𝗿𝗹𝗶𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 Convert interest while consumers are still researching locations, not just when they’re viewing individual properties. 2️⃣ 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 Community and market pages often drive strong organic traffic. This update turns that traffic into qualified leads with a value-forward CTA. 3️⃣ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽 Leads are tied directly to a specific community, giving your team clearer context for routing, personalization, and outreach. Swipe to learn more ➡️

🎤 𝗛𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 𝗧𝗼𝗱𝗮𝘆 𝗮𝘁 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝗶𝗻𝗴𝗥𝗘 𝗟𝗜𝗠𝗜𝗧𝗟𝗘𝗦𝗦 𝟮𝟬𝟮𝟲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝘂𝗺𝗺𝗶𝘁 Audrey Whittington, EVP of Sales and Strategic Partnerships at Local Logic, takes the stage at 𝟮:𝟯𝟬 𝗣𝗠 for: 𝗧𝗵𝗲 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁 𝗘𝗳𝗳𝗲𝗰𝘁: 𝗛𝗼𝘄 𝗕𝗿𝗼𝗸𝗲𝗿𝗮𝗴𝗲𝘀 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 𝗪𝗵𝗲𝗻 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗜𝘀 𝗖𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝗶𝘇𝗲𝗱 In a market where buyers are more cautious, inventory is tight, and compensation conversations are under greater scrutiny, “trust me” isn’t enough. Today’s leading brokerages are making expertise visible earlier, across listings, digital channels, and agent conversations, so value is clear before a consumer ever reaches out. Audrey will unpack how firms are creating that “Instant Expert” effect: equipping agents with consumer-friendly, defensible local context that builds credibility, strengthens retention, and drives conversion. If you’re at the Leadership Summit, we’d love to see you there!

We have big news in this month’s newsletter: FirstTeam® has rolled out Local Logic’s Location Reports across its entire agent network! All of their agents are now equipped with real-time lifestyle and market insights that help them improve client conversations, strengthen advisory credibility, and stand out in a competitive market. Plus: ▪️ A new web-based version of our Lifestyle Report that’s built for a faster, more interactive experience ▪️ The first refresh of the year of our U.S. Schools dataset, which covers 145,000+ schools  ▪️ How Offerpad uses our Market Stats API to power monthly home value reports for homeowners ▪️ Being named a 2026 Tech100 Real Estate honoree by HousingWire ▪️ Two Vegas stops in March: LeadingRE LIMITLESS + RETCON 2026