If you’re responsible for enterprise growth, you can’t afford to chase trends. Join Hootsuite CMO Billy Jones to see how his team moves beyond surveys and predictions to build data-backed strategies grounded in real-time insight.
Hootsuite
Software Development
Vancouver, BC 533,976 followers
Too many brands suck at social. Yours doesn’t have to.
About us
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
- Website
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https://ow.ly/h3uR50VFTu9
External link for Hootsuite
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion, and Instagram
Locations
Employees at Hootsuite
Updates
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All the signals you’ve been missing? They’re here. Built on billions of real social conversations, Hootsuite Social Media Trends 2026 maps the cultural, creative, and strategic shifts already shaping what comes next. It’s not just a must-read for strategic leaders — it’s a must-share with creative teams looking to differentiate and win in 2026. Grab your copy today: https://ow.ly/62Tc50XZT89
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When brands actually listen on social, customers notice. Take Barcelo Hotel Group👇 With one system, their global team empowered local hotel managers to: • Create native-language content • Respond faster to guests • Stay perfectly on-brand The results speak for themselves: ✨ 46% more followers ✨ 12% higher engagement Even better? Guest interactions sparked new menu items and surprise gifts—moments guests loved so much, they shared them back on social. The takeaway: If you care about your customers, you must care about what they’re saying online. See how Barceló does both → https://ow.ly/JSze50XWmMH
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We’ll say it again (and again): social is more than just posting. It’s a core touchpoint across the entire customer journey, and in 2026, it’s more important than ever. This year marks the biggest leap in social yet. Don’t fall behind. Read our expert playbook and lead the change → https://ow.ly/VNpX50XTf5e
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It's a new year, which means it's time for you to join a new community group 😉 So join ours! If you want to share feedback that shapes our product, network with our power users or just complain about the networks, we're here for you 🫶 Don't be shy, join here: https://ow.ly/ASaY50XSKO5
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Hootsuite reposted this
“Wait… you can target using organic social?” You can. If your team is intentional with data. I wanted to share a quick video showing how our social team uses engagement data and audience signals to grow a very specific segment of our organic audience — NO PAID ADS NEEDED. Given it's crunch-time in the NFL season, I’ll break it down like a playbook you can hand to your team. 📋 Define the target: Get clear on who actually matters to your business, not who’s easiest to reach. 📊 Study the film: Use social data to understand what that audience engages with, when, and in what format. 🏈 Call the play: Publish with intent, enable the salesforce + measure signal quality (not vanity metrics). 📈 Build repeatability: Turn what works into a system your team can run consistently. Organic social doesn’t have to be “post and hope.” It can be designed, measured, and coached like any other growth lever. How are you using social data to guide your team’s organic strategy? Oh and yes… Bear Down. 🐻⬇️