Limehouse

BUILD ONCE, POUR FOREVER. 🍺 🍹 🥛 We bring you #The_Virtual_Brewery - Proprietary #CG driven #AI powered #Tech we've worked on for years built specifically for the #drinks industry. A 3YR journey in R&D #innovation to bring you #Quality #Speed & #Control Drink campaign visuals are all about the intricate details: 🧊 Condensation and frost on a chilled glass. 🫧 Foam rising perfectly on a fresh pour. 🥂 Fizz and bubbles swirling in beer, cider, in champagne or snaking around ice and fruit in a spritz - all different sizes and move in their own way. 🎯 Precise laser etching, UV's and print bleed on a wine or whisky bottle, and embossing on a custom craft ale. It seemed crazy to rebuild these standard assets every single time. So, we approached it differently, designing a custom set of assets, sims and pipeline. This CG & AI combination gives the 4 things the industry needs : 🔒 #Control – Complete mastery over every drop and angle. 🎯 #Consistency – Seamless visual identity. 💎 #Quality – Super high res textures & Physics-based, hyper-realistic simulations. 🛡️ #IPSafe – No copyright issues and Brand guardianship via #Digital_twins of your brand specifications. How it works: 1️⃣ Master Assets: Hyper-realistic cans, bottles, and packs. 2️⃣ Physics Effects: True-to-life spritz, chill, frost, and bubbles. We even offer a 'menu board' of standard effects to suit any budget, or get particular and tweak 3️⃣ Multi-Channel: Super-high resolution built for Print, Digital, TV, and 3DOOH. 3️⃣ AI Context: Infinite, rapid environments generated instantly around your core product. 🧊 Our Custom CG Engine (For Precision Physics): We don't fake details. We built real-life, photographic, high-resolution physics simulations. From the specific effervescence of champagne vs. a lager, to how condensation forms dew and drips that fall based on the exact shape of a glass, to laser etching and print bleed on a can. 🤖 The AI Engine (For Speed & Scale): Once the core product and liquid physics are locked in via CG, our AI engine takes over to generate infinite, rapid environments, lighting setups, and backgrounds. This allows for unmatched #Consistency across global markets, and as we do it all you can take your master product from Print to Digital, TV, and even to 3DOOH . The best part? Your assets #evolve. Because this is a connected ecosystem, every time you re-use and re-render a project, it automatically upgrades with our latest tech. You instantly get our newest AI models, better spritz algorithms, and material textures—without ever paying for the upgrades. The best in the world was our goal - go see for yourself. Officially classified as world-leading #R&D by the Australian Government, and already powering live campaigns for #Hahn, #HardRated, #Kirin, #Schweppes, #JackDaniels, #Bushmills, and many more. Embrace #AI but keep #craft and #brand guardianship front and centre. DM for more details (or comment #drink for details and a drink;)

We've been doing a lot of #CG driven #AI work of recent. Using CGI as the input solves the main issues with AI : #Control, #consistency and #IP #copyright, and our pipeline gives you all these things whilst assuring the craft quality stays front and centre. Follow the link to see more.

Our latest #3DOOH for Kirin Hyoketsu and oOh! & Polycreative. Tasty #CGI loveliness. This is Lemon, but Strawberry flavour and 3DOOH out and about now too!

A quick mashup of some of our Automotive work

NEW AUTOMOTIVE WORK For Thinkerbell and GWM Australia & New Zealand #Tank500 & #Tank300 Hybrid Range, our team created the vehicles in #CGI from CAD data, giving full control over lighting, detail, and camera movement. The environments were developed using a combination of stock, AI-generated backgrounds, and retouch, allowing the imagery to maintain the desired automotive aesthetic while remaining flexible for campaign rollout. Campaigns today need to scale across TV, digital, social, and OOH, often requiring visuals that can adapt quickly across multiple formats and markets. Our hybrid production approach is designed for modern campaigns. Take a look: https://lnkd.in/gEmMuXf8

Our latest #Automotive newsletter. We do it all - #Shoot, Full #CG & #VFX, #Retouch & #AI, #MixedMedia . Cars, trucks, bikes, planes, Formula 1 - we've done it. https://lnkd.in/e3AxRQUt

Excited to announce our next campaign for #GWM, this one for the 300 Tank. This project combines #CG cars with #AI and #retouched backgrounds, all built in house Limehouse - continuing our innovative collaboration with Thinkerbell. Our last for the Cannon 'effortless towing' campaign won awards. Stay tuned for more updates on this creative journey.

Where it all began - creative retouching - now we offer much more than stills but still some goldie oldies in there and something we still do often.