Style is more than just the clothes you wear – it’s a reflection of who you are. To launch GAP and Topshop, alongside a host of other new brands at Myer, we explored the personal style of aspirational Australians as part of the new 'My Store Is' platform. Following the launch of our two campaigns, the work has been featured in The Australian. Thank you Danielle Long for this piece: https://lnkd.in/dRPbMSJe You can view both campaigns on our instagram: https://lnkd.in/gx4kVpup
Howatson+Company
Advertising Services
Surry Hills, New South Wales 23,119 followers
We combine unlikely disciplines to create unique breakthroughs. We call it Intersectional Creativity.
About us
At Howatson+Company our vision is to create a creative business that endures over the decades to come, being a lighthouse for Australian creativity, positively influencing people and culture the world over.
- Website
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https://howatsonco.com.au
External link for Howatson+Company
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Surry Hills, New South Wales
- Type
- Privately Held
Locations
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Primary
Get directions
85 Commonwealth St
Surry Hills, New South Wales 2010, AU
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Get directions
88 Chapel St
Windsor, Victoria 3181, AU
Employees at Howatson+Company
Updates
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For the launch of Gap and second installment of MYER’s ‘My Store Is’ campaign, we went into the styling suite with AFL star Isaac Quaynor, dancer Rome Champion, and lifestyle creators Kat & Yianna Velos. Because style is more than just the clothes you wear – it’s a reflection of who you are. Incredibly proud to see this new work with MYER out in the world. Check out the full campaign here: https://lnkd.in/gfMJSg_V Read more about the launch here: https://lnkd.in/g_wcebgN
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Vodafone is back and asking Australians why they're paying for things they don't actually need. Our latest work for Vodafone marks their return as a challenger brand. Fronted by comedian and actor Ali Wong, the campaign aims to cut through telco confusion and get straight to the point: value over excess. We’re incredibly proud to see this new work with Vodafone (TPG Telecom), Caviar and Heckler Sound out in the world. Read more on LBBonline - Little Black Book here: https://lnkd.in/grGVakQu
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Proud to see our recent work for Honda Australia take LBBonline - Little Black Book's AUNZ Work of the Week! Our Senior Creative duo, Daniel K Smith and Ernie Ciaschetti, unpack the insights, outtakes and challenges behind How to Break A Honda on LBB's Behind the Work feature: https://lnkd.in/gtHaFvvg
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Vodafone Australia decided the first thing you should do with a new phone isn't photograph your breakfast, it's shoot a sweaty, once-in-a-lifetime gig with a musical icon. 'First Night Only', our debut work with Vodafone, is an exclusive live music event designed to make getting a new phone better than ever – by giving Vodafone customers the ultimate first night with it. The launch kicked off with the new Samsung Galaxy S26 at Dead Set in Darlinghurst – Sydney's newest underground sweatbox – with ARIA-winning, genre-mangling force of nature Genesis Owusu. Every detail of the gig was built to encourage fans to use the Galaxy S26. Read more on the launch here: https://lnkd.in/gxVTcJm7
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Ever wondered what happens in a Museum after hours? Our first shoot for the Australian Museum. Last week we launched the Museum’s inaugural Giving Day, recruiting the furry, scaly, sparkly collection as official “Spokespecimens”. Together, we raised $1,007,113 in funding for vital research, education, cultural and first nations programs. Voiced by Australia’s iconic comedians Mish Wittrup, Ben Russell and Rupert Degas, no one knew taxidermy could be such smooth talkers. Immense gratitude to the Australian Museum for opening your doors to us and to our H+Co team for bringing this to life. From an eloquent Cassowary to a disruptive Dino, check out the full campaign on LBBonline - Little Black Book: https://lnkd.in/gtqqtgR5
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In celebration of our fifth birthday last month, our Founder and CEO, Chris Howatson, caught up with Eleanor Dickinson on the Mumbrellacast. He reflects on our achievements and growth over the past five years, our defining values, the people and clients who make it all possible, and what he sees for the future. Listen here: https://lnkd.in/gGy4FtFA
Tune in to today’s Mumbrellacast with Chris Howatson, as Howatson+Company marks its five-year milestone. In a candid conversation, Chris shares: Why merging creative brands that “don’t scale” is often futile His commitment to keeping the agency under 200 people, even if it means passing on new clients And why he sees a creative renaissance on the horizon, despite industry consolidation and AI disruption https://lnkd.in/gGy4FtFA
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A huge congratulations to our very own Gabriella Dudman, who was awarded at last night's B&T 30 Under 30 Awards! Gabriella is one of our incredible designers who is not only a trusted pair of hands but an all-round wonderful person. So well deserved 🌟 You can watch her winning Creative entry and see all the others winners here: https://lnkd.in/gDe6z9_s
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Very proud to share we've been recognised at the Spikes Asia 2026 Awards! 'If You Can Take It, It's Yours' for Selleys Group brought home three Spikes and 'Dirty Old Secrets' for Seasol International received two Spikes! We were also recognised in the Special Awards for Independent Agency of the Year. Thank you to our wonderful partners, clients and H+Co team who make it all possible!
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Hondas are built to last and last and last. Which is great... until you want an excuse to buy a new one. Right here on socials, the exact place Honda owners brag about their 40-year-old mowers, we gave them an idea on how they could finally justify an upgrade. Introducing How to Break a Honda, our new campaign that puts Honda’s famous durability to the ultimate, absurd test. Bad for old Hondas. Great for sales. Proud of this new work with Honda Australia, Revolver, Glue Society Read more on Campaign Brief: https://lnkd.in/gV69HYP2