Apple's Mac sales grew while most PC makers saw drops in Q2 Comments
- Anonymous
- qP4
macos is hard to use, it is an unfriendly system meant to take more from you, your money, than it gives to you, a practical tool to make your money.
- Mech
- 02n
Anonymous, 12 Jul 2026MOST of the sales are due to the affordable Macbook Neo, people don't want to spend $2000... moreIn Q2 of 2025 per the numbers listed. Apple sold 6.1M Macs of all types, but it’s well known that MacBook sales are over 80-85% of all Mac sales.
Now Apple made $8.05 billion in Mac revenue in that quarter, divide that by 6.1M Mac’s and the average sales price of a Mac sale was $1319 per sale. >85% of those sales were MacBooks so $1300 is a pretty representative price for a MacBook, some much higher, some lower.
Now in Q2 2026, Apple sold 6.7M Macs, 10% higher. Again, >85% of those sales were MacBooks, including lower cost Mac Neo’s, so they remain immensely popular and now spread across a much lower price tier.
It was already reported Mac Neo production was constrained by limited supplies of the A18 Pro chip so there’s some pent up demand that will slide into Q3 July quarter. Despite that, Mac sales did increase AND there will also be pull forward demand for those who want to buy before the major price increases took effect, offsetting the number of sales, plus lower cost & revenue of the Mac Neo.
Even if Apple were to have sold 1M to 2M Neo’s after it became available March 11, 2026, that’s still only 15 to 30% of Mac sales, meaning rest of MacBooks and Macs still sold 70-85% of total, so while the Neo will prove very popular, it’s not “most” (meaning >50%) by any stretch. I fully expect Mac ASP’s to remain close to the $1300 mark, meaning revenues should clear $8.70 Billion when earnings are released at end of July, I’ll update this post with the results.
I know you’re not talking about really precise numbers, but even broadly generalizing, the Mac Neo will form a new product niche, adding to Mac sales and revenues, and cannibalizing little of current Mac sales, the Neo will cannibalize Chromebook and lower end Windows laptop sales, especially in the educational market.
- Anonymous
- AAq
MOST of the sales are due to the affordable Macbook Neo, people don't want to spend $2000 on a useless Macbook
- Anonymous
- KLT
Anonymous, 11 Jul 2026Just let free-market capitalism do its job.Translation: let the ideology fly.
Why? Ideologies suck, you want freedom? Take it back by force.
- Anonymous
- KLT
Anonymous, 11 Jul 2026We have to form a vigilantism militia and liberate these companies by force.Except for some like Apple...
- Anonymous
- YYX
Anonymous, 11 Jul 2026We have to form a vigilantism militia and liberate these companies by force.Just let free-market capitalism do its job.
- Anonymous
- KLT
Anonymous, 11 Jul 2026We have to form a vigilantism militia and liberate these companies by force.Except for some like Apple...
- Anonymous
- KLT
Anon Moose, 10 Jul 2026Let's call it the "memory cartel effect".We have to form a vigilantism militia and liberate these companies by force.
- Anonymous
- KLT
Anonymous, 09 Jul 2026Never buy cheap windows laptops. Windows 11 is heavy os.This.
Windows 11 is not just an heavy OS most "gaming" and "Snapdragon X" Laptops and PCs can't handle, it's infested with A.I. bloatware that is Copilot. Basically "Crysis" level heavy but unlike "Crysis", its unusable and worse, spyware.
Microslop is letting the 'Soft' out from the window and blatantly being hypocritical they wont/ never release a 'Lite' version of W11 for the mass market.
So, Linux and SteamOS took over.
- Anon Moose
- Ss{
Let's call it the "memory cartel effect".
- xPandamon
- s3S
Absolutely pointless numbers, as Apple was mostly able to avoid the memory crysis unlike PC manufacturers. Of course their numbers will be higher in comparison
- Anonymous
- U{k
”Apple's success in this market has a lot to do with the fact that it only raised prices at the end of June (which is also the end of Q2). How its price hike has impacted demand for Macs will become clear in the numbers for Q3."
Point to be noted.
- Anonymous
- Ib5
hon , 09 Jul 202690% of Laptops goes for 500 5% for 1000 above 1300 have 0.0006% its a nisch of a nisch of a nischNever buy cheap windows laptops. Windows 11 is heavy os.
- Anonymous
- 6mM
maybe people buy before price hike the q3 is be a massive down for apple pc!
- hon
- SH7
Anonymous, 09 Jul 2026Basic models can be. But top models start from $2500 all the way to $10000. Paid $3100 includi... more90% of Laptops goes for 500 5% for 1000 above 1300 have 0.0006% its a nisch of a nisch of a nisch
- FatShady
- CLu
Anonymous, 09 Jul 2026Basic models can be. But top models start from $2500 all the way to $10000. Paid $3100 includi... moreand your laptop is so much better than this old tablet (without the touch screen).
- Anonymous
- 099
jox, 09 Jul 2026PC laptops is around 500usd Basic models can be. But top models start from $2500 all the way to $10000. Paid $3100 including taxes for my rog zephyrus g16 maximum configuration.
- Anonymous
- y26
Feem, 09 Jul 2026Mac may always be a minority in a way.Well, they shipped 1.7 million more computers than ASUS did. But they rank 4th out of the top five, and are way off from even coming close to even the number 2 spot.
- Dzong
- p$%
Feem, 09 Jul 2026Mac may always be a minority in a way. [was this comment duplicated?]Yeah, it did get duplicated
- Dzong
- p$%
oops, 09 Jul 2026Apples hardware is 20 years ahead who wants a burning plastic x86 laptop flex keyboard low res... moreNot everyone's performative, some people prefer function over form.
