X today launched Lead Gen Ads enabling advertisers to collect high-quality customer leads directly on the platform.
When a user is captured by a Lead Gen Ad, just one tap opens a native form on X that can be completed and submitted for instant lead capture without leaving the platform. After the first submission, subsequent forms can be pre-populated to cut the drop-off that typically comes with redirects, external landing pages and retyping forms. The result is more leads, higher lead quality, and lower cost per lead.
This latest ad product is designed to convert real-time conversations, trends and high-intent moments on X into leads more efficiently. It supports a range of campaign goals including: booking demos and appointments, growing email lists and waitlists, capturing quote requests, sweepstake entries, and filling webinars, events and classes.
The launch of Lead Gen Ads continues the rapid expansion of X’s new Ads Manager and adds a conversion tool within the growing portfolio of brand, consideration and conversion ad solutions – strengthening X’s ability to support advertisers across the full funnel.
@Monique_X, Head of Global Advertising, SpaceXAI said: “Around the world people come to X to talk about brands, products and events as they’re happening. Lead Gen Ads simply make it easier for them to take the next step without breaking that momentum when an ad has caught their attention.
“We’re excited to launch this smart solution to give advertisers a cleaner and much faster way to turn engagement into actual leads, while the conversation is still happening.”
Key capabilities of Lead Gen Ads include:
One-tap lead capture in a native X form
Subsequent forms can be pre-filled after the first submission
Fully native experience that stays on X
Support across image, video and carousel and Timeline Takeover formats
Full access to Ads Manager targeting and optimization
A new Leads objective in Ads Manager
Leads delivered in a new Leads Center in Ads Manager, ready for clients to export or send to their CRM
Built-in consent and privacy controls
Lead Gen Ads are now available to advertisers globally.*