Snapchat for Business

A financial forecaster presents data showing that 95% of Gen Z and Millennials in the US own at least one financial product. She highlights that Snapchatters are 1.4x more likely to open or change a financial product within six months compared to other consumers, especially during major life events like getting a new job. The presentation suggests brands can leverage social media to reach these financially engaged consumers.

In this insightful segment, Briana McElroy, SVP of Worldwide Digital Marketing at Lionsgate, discusses the power of digital platforms in bridging online trends with physical experiences. She explains how features like Snap Maps create a 'third space' for users to capture and share moments from real-life events, effectively turning them into a marketing funnel. This conversation highlights practical strategies for brands looking to leverage location-based technology to grow their audience and deepen engagement.

In this insightful video, Briana McElroy, SVP of Worldwide Digital Marketing at Lionsgate, shares her strategy for connecting with Generation Z and Millennial audiences. She discusses leveraging popular intellectual properties like 'Hunger Games: Sunrise on the Reaping' and 'Twilight' through modern content formats such as memes and library content. The key takeaway? Snapchat is a vital platform for reaching these demographics, allowing brands to introduce new IP while re-engaging fans with nostalgic favorites.

In this Industry Lens segment, Briana McElroy, SVP of Worldwide Digital Marketing at Lionsgate, discusses the value of strategic partnerships. She explains how collaborating with a key platform has helped her business grow, innovate, and create authentic audience engagement, highlighting the importance of mutual brainstorming and support.

In this Industry Lens segment, Scott Sutton, CEO of Later, discusses the evolution of brand marketing strategies. He explains how companies are moving beyond simply hiring celebrities and are now using data-driven platforms to find influencers whose audience has a natural affinity for their product. This shift towards authenticity and targeted reach is shaping the future of digital marketing.

Scott Sutton, CEO of Later, discusses how platforms like Snapchat are building direct connections between creators and their audiences through monetization programs and new tools. He explains how these initiatives create new opportunities for creators to build a following and share their experiences.

A lead media manager from DIRECTV shares how their brand leveraged Snapchat's generative AI Lens technology to create personalized advertising experiences. The ad campaign transformed users into characters from popular entertainment genres like superheroes and doctors, driving engagement and social sharing.

In this Industry Lens interview, Katelyn Shiring, Lead Media Manager at DIRECTV, shares her top advice for brands looking to advertise on Snapchat. She emphasizes embracing fun and creativity, using augmented reality lenses like baseball bobbleheads or football helmets with pigeons, explaining that while these ideas might seem silly, they resonate well with users and deliver positive results.

In this Industry Lens segment, Katelyn Shiring, Lead Media Manager at DIRECTV, discusses the future of advertising. She highlights her excitement about new ad formats like Sponsored AR Lenses, explaining how they help brands break through digital clutter and diversify their creative storytelling.

Sam Bloom, Head of Partnerships at PMG, shares his top advice for brands looking to advertise on Snapchat. He emphasizes integrating Snapchat into the core of your marketing strategy from the beginning and leveraging its full suite of performance tools, including CAPI and mid-funnel metrics. This expert insight is perfect for marketers aiming to boost their campaign glow.

This behind-the-scenes look shows how the 'Wicked For Good' movie team used Snapchat's augmented reality technology to create a viral marketing campaign. From actor interviews to user-generated content, see how they leveraged AR filters to build excitement before the film's release.

Sam Bloom, Head of Partnerships at PMG, shares key insights on building authentic consumer connections. He emphasizes meeting consumers where they are—like on social platforms—and engaging them in ways they prefer, moving beyond simple advertising.

Sam Bloom, Head of Partnerships at PMG, explains how Snap's augmented reality technology creates immersive advertising opportunities for brands, allowing consumers to virtually try on clothes and explore digital stores.

Sadie Miller, EVP Head of Social for IPG Mediabrands and KINESSO, discusses digital marketing trends in a candid interview under a patio umbrella. She emphasizes the importance of relevance and authenticity when connecting with younger audiences who have grown up with constant media consumption.