Software brands struggle to ace their student discount strategy. Verification methods like .edu emails exclude nontraditional students while enabling discount abuse.
Both students and educators expect personalized experiences, yet guard their data fiercely. But without meaningful insights, you can’t nurture users from classroom to workplace, which undermines your entire strategy.
SheerID’s Audience Data Platform (ADP) helps software brands convert audiences new to your software into longtime users with verified, exclusive offers. With our ADP you can:
Engage the next generation of power users while they’re forming brand relationships.
Collect and own permissioned data that fuels personalized engagement to nurture usage through graduation and beyond—driving CLV, retention, and advocacy.
Prevent discount abuse with instant, authoritative verification that expands your reach while maintaining program integrity.
97%
of Gen Z would share a student offer with other students.
Lower acquisition costs by using SheerID’s Audience Network to precisely target students in 190+ countries with exclusive offers that drive high word of mouth. Reach even more prospects by using SheerID’s Affinity Network to put your offers in front of newly verified customers from complementary brands.
2 in 3
students are more loyal to brands that give exclusive offers.
Build lasting relationships with educators who can champion your software and their students who will become tomorrow’s decision-makers. Both educators and students remember brands that support them, creating emotional connections that translate to long-term engagement and CLV.
Unity used SheerID’s Audience Network to increase student conversions by
50%
Boost conversion rates with a frictionless on-brand, in-app verification process that respects consumer privacy.
“SheerID’s CRM Sync allows us to store [verified customers’] email addresses in our CRM so we can retarget them with reminders, even if they aren’t in our ecosystem yet.”
Collect and append verification data to your martech platforms so you can nurture customers in mastering your software so they will use it throughout their career.
“We had identified a number of pockets of fraud, and when we implemented SheerID, they quickly disappeared. SheerID made it impossible to game the system, and it was fun to watch the bad actors wither.��
Prevent discount abuse with authoritative verification that instantly confirms eligibility, increasing your program’s ROI and enabling you to safely provide generous discounts.
Unity’s student and educator offer drove 260k+ free licenses, 95k students verifications in 6 months, and a 50% increase in conversions.
CompTIA used SheerID’s Audience Network to reduce discount abuse by 20% and generate a 20:1 ROI.
Codeacademy achieved ROI in 6 months and drove a re-engagement campaign open rate of more than 55%.
