In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:🔍 Paid Search🗣️ Paid Social Media Campaigns 📧 Email & Ne...

In this episode, Matt & Lauren debate the merits of using social media as a book marketing tool in 2026. Short answer? Yes, social still plays an important role! Long answer? Listen to learn about: Why social platforms shou...

In December 2025, a sports romance series off Harlequin’s backlist, with modest sales and a niche fanbase, exploded into an overnight international sensation when the first two episodes of Heated Rivalry aired on Crave and HBO Max. New...

In this episode, Matt & Lauren explore four different ways publishers integrate AI tools to better support and streamline internal workflows. While we never advocate for using AI as a substitute for human creativity or editorial judgment, t...

In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in th...