Playwire News

Answer Engine Optimization Is the New SEO (Ish)

Playwire Strategy Team — Thu, 12 Mar 2026 14:22:20 GMT

The rules of digital visibility are being rewritten. As AI-powered tools like ChatGPT, Perplexity, and Google's AI Overviews become default starting points for information, the goal is no longer just ranking in search results — it's becoming the source those systems cite. That shift has a name: answer engine optimization, or AEO. And for publishers, understanding it may be the difference between staying relevant and getting summarized out of existence.

Playwire Named Jounce Media Bellwether Portfolio: A Triumph of Quality, Performance, and Transparency

Jayson Dubin — Mon, 07 Oct 2024 14:30:00 GMT

I'm thrilled to announce that we've been recognized as one of Jounce Media's Bellwether portfolios. This honor is a testament to our unwavering commitment to quality, performance, and transparency in the programmatic advertising landscape.

The announcement, made in Jounce Media's October 2024 report, marks the culmination of a year of tireless dedication and hard work by the entire Playwire team.

Fueled by Playwire, Recurrent Unlocks Game-Changing Revenue for Premium Brands

Playwire Strategy Team — Thu, 12 Sep 2024 14:00:00 GMT

Digital Media Company, Recurrent, has Selected Playwire to Optimize Digital Ad Revenue After a Thorough Comparison with Numerous Vendors.

Why? Playwire was Ultimately Selected Based on Top-Performing Technology with Regard to Revenue Performance, Page Speed, and Feature-Set in Addition to Service Excellence.

Jamie Oliver Group Partners with Playwire to Elevate Digital Advertising Strategy

Playwire Strategy Team — Tue, 03 Sep 2024 14:00:00 GMT

Boca Raton, FL, September 3, 2024 - Playwire, a global leader in revenue amplification for publishers, has announced an exclusive partnership with the Jamie Oliver Group. The group is a leading name in the culinary world, known for its commitment to building healthier and happier lives through the joy of food.