Marketing Automation Software: Buying Advice, Tips, and News

HubSpot Marketing Hub seamlessly unifies sales, advanced automation, and email campaigns over a shared data core, cementing its status as an industry-leading promotional solution for scaling brands.

Zoho Campaigns delivers a modernized, fluid email editor, plus seamless integrations with Zoho's other SMB software and third-party e-commerce, so you can build the toolset you need to meet your email marketing goals.

A powerful new omnichannel builder and deep AI protocol integrations transform Klaviyo from a complex, data-heavy tool into an accessible, autonomous marketing engine.

Omnisend is a top choice for small and mid-market e-commerce companies thanks to its intuitive interface, AI integrations, and accessibility.

Brevo's expanded email marketing service is now a comprehensive hub that delivers enhanced automation, AI tools, varied templates, and terrific CRM functionality, while remaining surprisingly easy to use.

Mailchimp's renowned promotional platform offers robust e-commerce features and AI-powered tools, making it a fantastic multichannel email marketing hub.

Although some tools could be more granular, GetResponse’s straightforward email and automation builders help marketers of all sizes create consistent campaigns.

Twilio SendGrid Marketing Campaigns is a somewhat simple email and digital marketing solution, but one that's built on a reliable and highly scalable mail transfer agent service infrastructure.

Campaigner provides robust automation tools, excellent analytic features, and competitive pricing, with something to offer for newcomers and seasoned digital marketers alike.

Marketing automation platforms are powerful tools that help you segment your audience, trigger actions based on their behavior, and measure your campaign's impact. Our top, tested picks will help you choose the right solution for your business.

While it's not cheap, Salesforce Pardot sets its own standard across martech automation and email marketing, mainly because it combines an intuitive design with very deep features covering loads of integration options and AI-powered analytics.

Ideal for small businesses where managers wear multiple hats, Infusionsoft by Keap is both the launchpad and the control center for various email marketing and CRM activities.

Act-On is expensive marketing automation software but, if you appreciate marketing insights that can bring better CRM, social media marketing, and search marketing strategies, then you'll want to seriously consider it.