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Fujifilm Fujinon XC 13-33mm F3.5-6.3 OIS Review: This Tiny Starter Lens Trades Background Blur for Wide Views

3.5

The Fujifilm Fujinon XC 13-33mm F3.5-6.3 OIS lens earns points for its extra-wide starting angle, compact build, and optical stabilization, but if you're paying full price, it's worth spending more on an F2.8 zoom.

$376.22
at Amazon
By Jim Fisher
Fujifilm Fujinon XC 13-33mm F3.5-6.3 OIS

Fujifilm X-T30 III Review: Retro Design Meets Modern Performance

4.0

The Fujifilm X-T30 III is a stylish mirrorless camera that delivers excellent image quality, fast performance, and creative film simulations, making it a strong choice for beginners and enthusiasts alike.

$999.00
at Amazon
By Jim Fisher
Fujifilm X-T30 III

Fujifilm Instax Mini 13 Review: The Best Budget Entry to Instant Photography

4.0 Editors' Choice

The Fujifilm Instax Mini 13 is the quintessential entry-level instant camera, making it easy to snap wallet-size instant pictures thanks to its one-button operation, selfie mirror, and convenient AA battery power.

$93.00
at B&H Photo Video
By Jim Fisher
Fujifilm Instax Mini 13

Fujifilm Instax Mini Evo Cinema Review: The Weirdest Instant Camera I’ve Ever Loved

4.0 Editors' Choice

The Fujifilm Instax Mini Evo Cinema rolls video with fun filters that emulate home movies from across the decades and cleverly shares them using instant prints.

$385.53
at Amazon
By Jim Fisher
Fujifilm Instax Mini Evo Cinema

Fujifilm Instax Mini LiPlay+ Review: An Instant Camera That Doesn't Make You Pay for Every Picture

3.5

The Fujifilm Instax LiPlay+ lets you capture digital pictures and print snaps from its memory card or your phone onto wallet-sized Instax Mini film.

$234.95
at Amazon
By Jim Fisher
Fujifilm Instax Mini LiPlay+

The Best Fuji X Lenses for 2026

Fujifilm was one of the first camera makers to embrace mirrorless systems and has one of the most well-established lens libraries. These are the best we've tested.

By Jim Fisher
Collage of Fujifilm lenses

Magic Moments, Max Savings: This Fujifilm Digital Camera Is 59% Off

The Fujifilm Instax Pal Digital Camera is the easiest way to capture instant photos, with Bluetooth printing. Its tiny, fun to use, and right now at almost $60 off at Walmart. Might not last long.

By Juhi Wadia
Fujifilm Instax PAL Digital Camera on blue background

I Tested Fujifilm's Hottest New Camera—and Ended Up Falling for a 12-Year-Old Classic

The X Half is flying off shelves, but using it made me nostalgic for the company's old-school X20. I had to track one down to see how it holds up.

By Jim Fisher
Fujifilm X20

Fujifilm X Half Review: Toy Camera Vibes, Serious Pricing

3.0

The charming Fujifilm X Half compact camera mixes the fun and unpredictability of film with digital convenience, and is enjoyable to use if you can get past its flaws.

$649.00
at Amazon
By Jim Fisher
Fujifilm X Half

Fujifilm GFX100RF Review: A Medium Format Camera You Won't Mind Carrying

3.5

The Fujifilm GFX100RF puts a huge 102MP medium format sensor into a lightweight, weather-sealed body for travel and everyday carry, but uncomfortable exposure controls detract from an otherwise enjoyable camera.

$5,599.95
at Amazon
By Jim Fisher
Fujifilm GFX100RF

Picture This Labor Day Deal: Save Over 55% on Fujifilm’s Instax Pal

This Labor Day deal is as fun as the tiny camera itself. The Fujifilm Instax Pal is playful and now at under $45, a deal definitely worth smiling about.

By Juhi Wadia
Fujifilm Instax Pal Digital Camera in pink on a PCMag Labor Day background

Here's an Instantly Enticing Deal: Save 25% Off Fujifilm Instax Mini 41 Bundle

As the nostalgic throwback of instant photography becomes popular again, you can snap up a Fujifilm Instax Mini 41 bundle with a few goodies today for $51 less.

By George Yang
Fujifilm Instax Mini 41 Instant Camera deal on red background

Fujifilm X100VI vs. X-E5: Premium Compact or Interchangeable Powerhouse?

The Fujifilm X-E5 uses the same imaging engine and sensor as the X100VI, but offers greater versatility with support for interchangeable lenses. Which camera is right for you? I've tested both and can help you decide.

By Jim Fisher
Fujifilm X100VI or X-E5: Which Stylish Camera Is Better for You?

Pocket-Sized Fun, Big Savings: The Fujifilm Instax Pal Is 59% Off

At nearly $60 off, thanks to today's deal, it’s the perfect excuse to pick up a fun, new shooter for snapping quick pics and easily sharing them with friends and family.

By Juhi Wadia
Pink Fujifilm Instax Pal digital camera on green background

Your Fujifilm Camera Could Cost $800 More, Thanks to Tariffs

Fujifilm lagged some of its competitors by months in passing costs on to consumers, but high-end photography enthusiasts could now end up paying more for their favorite Fujifilm devices.

By Will McCurdy
Fujifilm X100VI

A Picture-Perfect Deal: This Stylish Fujifilm Camera Is Now Under $50

The Instax Pal is fun, fuss-free, and honestly just adorable. At Walmart, it's giving you 50% off and serving up pocket-sized memories and full-sized serotonin for today only.

By Juhi Wadia
Fujifilm Instax PAL Digital Camera in Pink on a blue background

Fujifilm X-E5 Review: Travels Well, Matches Perfectly With Prime Lenses

4.0

The Fujifilm X-E5 is one of the best-looking cameras out there, with a rangefinder-style body, Film Simulation profiles, and dial-driven exposure control that will win over photo enthusiasts.

$1,699.99
at Best Buy
By Jim Fisher
Fujifilm X-E5

Fujifilm X Half Is Almost the Perfect Gen Z Camera, But It's Missing One Key Feature

The X Half compact camera leans into Gen Z sensibilities with analog film filters, an optical viewfinder, and a tall image sensor. But it's missing the biggest feature young photographers crave: a Xenon flash.

By Jim Fisher
Fujifilm X Half in hand

Fujifilm Instax Mini 41 Review

3.5

The Fujifilm Instax Mini 41 is a simple one-button instant film camera ideal for family and party snaps, travel, and everyday photography.

$116.95
at Amazon
By Jim Fisher
Fujifilm Instax Mini 41

Fujifilm Debuts GFX100RF, World's First Fixed Lens Medium Format Digital Camera

The GFX100RF has 102 megapixels and is smaller and lighter than any other camera with interchangeable lenses.

By Jim Fisher
Fujifilm GFX100RF