Showcasing Mobile-first Design

📱 Thoughts on a Mobile-first Power BI Implementation 📱 We've recently gone live with a Power BI Implementation where the client wanted a Mobile-First experience. To be specific, they have little to no intention of viewing data in the Power BI Service. And mobile means phone, not tablet. What changed from the normal approach? ☎️ Instead of designing first for desktop browser, then mobile almost as an afterthought, the browser dashboard becomes a placeholder for the mobile visuals. That said, you still need to ensure the browser dashboard is well presented, in case it gets used ☎️ Smaller visuals restrict the amount of data you want to sensibly show on the screen. You have to think about how the data within your visuals will look. Something that may work on a desktop, may not work on a phone ☎️ The order of visuals on the vertical scroll is important. Think about telling a story top to bottom while scrolling ☎️ Plan to fit complementary visuals on a single screen so they can be viewed together. Scrolling up and down whilst trying to remember numbers and relationships isn't a good user experience ☎️ Power BI has no settings for the screen size of the mobile device, you can't differentiate between a (e.g.) 6 inch or 6.8 inch screen where the on-screen estate is different ☎️ You can't control-click on a mobile device so make sure you remove that option from your visuals We've deployed to Power BI mobile on a number of occasions, but always desktop browser then mobile for occasional use. The fundamental assumption was what's good for the desktop will be good for the phone, clearly wasn't the case in this instance. Having only implemented mobile-first once and recently, I'd love to hear from you good people about your own lessons and best practices. Over and out, Andy

Mobile optimization shouldn’t be an afterthought. Especially for industrial companies. Today’s B2B buyers are evaluating vendors from the field, on-site, or in transit. But many industrial websites still prioritize the desktop experience by default. That worked a decade ago. It doesn’t anymore. Mobile is often the 𝘧𝘪𝘳𝘴𝘵 interaction a buyer has with your brand. And if it’s slow to load, hard to navigate, or difficult to read , that opportunity may quietly disappear. So why is mobile still a challenge in the industrial space? → Older CMS platforms weren’t built with mobile in mind → Product data can be dense and complex, making it hard to format → Stakeholders often review designs on desktop only → "Looks good enough" is used in place of actual device testing Here’s how to start improving mobile UX without a full rebuild: → Design mobile-first → Simplify your navigation → Streamline product information → Test on real devices → Make responsiveness intentional In B2B, trust and credibility often begin with your website. If that experience doesn’t hold up on mobile, it’s a missed opportunity and possibly a missed sale. --- Follow Michael Cleary 🏳️🌈 for more tips like this. ♻️ Share with someone whose site still ignores mobile.

A website with great content but poor mobile experience is still a ranking disaster. Google’s mobile-first indexing isn’t just a trend it’s the standard. If your site isn’t built for mobile, your rankings, traffic, and conversions will suffer. A desktop-friendly website used to be enough. But an optimized, fast, and mobile-first site? That’s what keeps you ranking and thriving. It’s what makes your site: ✅ Easier for Google to crawl & rank ✅ More user-friendly on any device ✅ Resilient against SEO penalties ✅ Aligned with how people actually search Here’s how to stay ahead in the mobile-first era: Prioritize Mobile Experience ↳ Fast loading, clean navigation, and responsive design are non-negotiable. Optimize for Voice Search ↳ People search differently on mobile—focus on conversational, long-tail keywords. Ensure SEO Parity Across Devices ↳ Your mobile and desktop versions must be equally strong in content, links, and structure. Adapt for Local Search ↳ Mobile-first means Google My Business, local intent, and map visibility matter more. Refine Technical SEO ↳ Structured data, mobile indexing, and Core Web Vitals impact rankings directly. The bottom line? 🔹 Google prioritizes mobile-first sites for rankings and indexing. 🔹 Slow, unoptimized mobile pages lose visibility—fast. 🔹 UX matters more than ever—people won’t wait for slow, clunky sites. A mobile-first site isn’t optional it’s essential for SEO success.

Responsive web design ≠ mobile-first behavioral design. What we keep seeing at Appbrew is consistent. Shopify brands with strong mobile apps outperform web-only stores by a wide margin. Not in small increments, but meaningfully, across conversion and repeat usage. The reason is not screen size. It is behavior. → Native flows remove friction at the moment of purchase. → Biometric checkout replaces form-filling. → Push notifications build habits that email rarely does. → Gestures make browsing feel natural instead of transactional. → Fast loads reduce second thoughts. → Offline access prevents dead ends. → Richer behavioral signals make intent easier to understand. A mobile website can look polished. That does not mean it changes how people behave. The more useful question is simpler. Does your mobile experience train customers to return? Does it use OS-level features that reduce effort? Does it capture signals that explain intent, not just clicks? Responsive design adapts layout. Mobile-first design adapts habit. That difference compounds into conversion today and retention over time. #ecommerce #shopify #mobilecommerce #productdesign #behavioraldesign

Just finished a strategic session with an e-commerce client and it revealed some great insights. Particularly on their heatmaps. 90% of this client’s traffic is mobile. But users weren't scrolling past the first section. Why? Because homepage was designed for desktop users who don't exist. Simple mistake, but one we see all the time. Here's what the data showed: - The pop-up problem - 95% of interactions were people trying to close it, not convert - The scroll-depth disaster - Mobile users dropped off after barely one scroll - The women's category surprise - High click-through rate despite lower sales volume - The navigation nightmare - Users couldn't find what they wanted This is what we did: ➡️ Completely rethought the mobile experience. ➡️ Added anchor navigation that drives users deeper into the page. ➡️ Used psychological triggers like the Zeigarnik effect (Google it!) to create curiosity gaps. ➡️ Moved trust elements above the fold. ➡️Fixed the search functionality for ad traffic. This is why we did it: People don't scroll on mobile - they tap. So we gave them clear pathways to jump to relevant sections. When they anchor down to their desired content, they see everything they skipped. Curiosity drives them back up to explore. Result: Higher engagement, deeper page exploration, better conversions. It’s 4 weeks before this new design goes live. The lesson is simple… Desktop-first thinking kills your mobile conversions. 90% mobile traffic demands mobile-first strategy. Not mobile-friendly design. Mobile-first psychology. There’s a difference.

When it comes to consumer-facing touchpoints, we're mobile-first all day. We design mobile-first, we build mobile-first 📱 Why? Data! Over the last 12-months, 82% of the traffic to our Ecom menus was on mobile devices. But there's a disconnect when we talk to retailers: most are focused on the web breakpoint. Why? Because they often look at their menus on a desktop, analyzing it from an operational perspective rather than a customer’s journey. And I get it, because I am also tip tapping away on a desktop for work. But the reality is most customers aren't sitting at a desk when they place an order. They’re scrolling on their phones on the move, in-store, or from their couch. And it's not enough to just make a responsive site, it’s about optimizing for how real customers shop. Solid tap zones, fast load times, frictionless checkout. That’s what converts. So let's all obsess over the mobile breakpoint together cuz the data is leaning heavy in that direction 🙃 !

One of the best dashboards that I saw this week was this Mobile Modern Dashboard by 6x Tableau Public Ambassador Lindsay Betzendahl, highlighting: - A true mobile first layout that feels natural and intuitive to navigate - strong card design that keeps key metrics front and center - smooth use of rounded shapes and soft colors that create a cohesive look - clear hierarchy from total sales down to regional performance - Thoughtful use of space that avoids clutter while still delivering insight What stands out here is how well the design embraces constraints. Instead of shrinking a desktop view, it rethinks the experience for mobile, making every element purposeful and easy to interact with. Really well crafted and refreshing approach, Lindsay!

When was the last time you scrolled through your own landing page on your phone? I mean not just opening it, but going through it on a 6-inch screen while having a meeting or waiting in line for coffee. "𝘐 𝘣𝘶𝘪𝘭𝘵 𝘪𝘵 𝘰𝘯 𝘥𝘦𝘴𝘬𝘵𝘰𝘱. 𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘸𝘰𝘳𝘬𝘴 𝘧𝘪𝘯𝘦 𝘰𝘯 𝘮𝘰𝘣𝘪𝘭𝘦." Yeah, but around 65% of traffic comes from mobile and mobile conversion rates are about half compared to desktop (4.3% to 2.2%). That gap exists because mobile experiences are often broken. I'm not a designer by any stretch and I don't think your funnels need to be a work of art. But functionality matters and intuitive design sells. What prospects might be seeing right now is text so small they have to squint, buttons that don't respond when they tap and images that cover the copy you spent hours writing. But prospects won't tell you something's wrong. They just leave. This is exactly why we have mobile-first previews and responsive design baked in, so you don’t have to guess what your customers are seeing. Pull out your phone, open your funnel and scroll through it like a first-time visitor. Does it feel smooth, easy, obvious? Or does something feel off? Find every possible leak, fix it and expect your conversions to increase.