Visual Hierarchy Implementation

If your Figma text styles are named “H1 / H2 / H3”… we need to talk. DON'T! It works for a while. Then your product grows, pages get more complex, marketing joins the party, accessibility requirements show up, and suddenly: • Your “H1” feels too loud in some places and too quiet in others • Designers override styles because “it didn’t look right” • Devs guess which heading tag goes where • Accessibility gets messy • Consistency slowly slips away The core issue? 👉 You’re mixing semantics with styling. In code, headings tell a story in hierarchy: H1 = most important H2 = next H3 = nested meaning …and so on. But visually, the largest, boldest text in your UI isn’t always your semantic H1. • Sometimes the biggest text is a hero headline. • Sometimes it's a section title. • Sometimes a dashboard title isn’t visually huge, but is the true H1 for the page. So tying visuals to HTML tags locks your system into the wrong rules. What to do instead: 👉 Name type styles based on their role and scale, not HTML tags. Something like: ********************** Display XL Display L Display M Headings Heading XL Heading L Heading M Heading S Body Default Body Emphasized Body Default Plus optional variants like Caption, Label, Overline. ********************** 👉 Now designers choose based on visual intention. 👉 Developers map the correct semantic tag based on context. In short: HTML tags = meaning and structure Figma styles = visual hierarchy and usability Keep them separate and your system scales cleanly. ✉️ → Free newsletter: moonlearning.io/newsletter 📚 → All my tutorials: moonlearning.io

Most billing dashboards show numbers. This one shows structure. Instead of forcing users to read through tables or guess proportions, the design answers two questions instantly: What’s the total billing? Where is it coming from? Here are the intentional design decisions that make this work: 1. Total anchored at the center: The total sits in the middle- exactly where the eye goes first. Users don’t need to calculate anything. The main KPI is established before the breakdown even begins. 2. Visual hierarchy shows contribution instantly Example: Surgery has the largest arc, followed by Consultation, then Diagnostics. Even without numbers, the ranking is obvious. That’s good hierarchy doing its job. 3. Color builds association, not decoration: Each category has one clear color repeated across icon and segment. No gradients. No unnecessary accents. Color helps recognition, not distraction. 4. Legend acts like a precision layer: The right panel doesn’t just name categories- it shows exact dollar values. Executives get a quick scan. Finance teams get accurate numbers. One layout serves both. This KPI focuses on distribution- not trends, not comparisons, not growth. Because the scope is clear, the message stays strong. Love this? Follow #TheVisualBreakdown and hit the bell so you don’t miss the next one

Information design matters a lot! It's what helps users quickly understand what they're seeing, what matters, and what to do next. Today we're breaking down Google One's pricing card. This simple component is packed with smart choices around layout, spacing, typography, and visual hierarchy. 🔶 Typography hierarchy: - Plan names use a bold, medium-sized font that creates clear distinction - Pricing uses larger, weighted typography to draw immediate attention - Feature lists maintain consistent spacing with subtle color variations - Secondary information is appropriately de-emphasized 🔶 Spacing & Layout: - Generous padding creates breathing room and reduces cognitive load - Consistent vertical rhythm between elements guides the eye naturally - Strategic use of white space prevents information overload - Card boundaries are clearly defined without being heavy-handed 🔶 Visual Hierarchy: - Price points are the dominant visual element (as they should be) - Feature comparisons are scannable at a glance - Call-to-action buttons have appropriate prominence - Color choices reinforce the information structure Tight spacing groups related elements, while broad spacing separates concepts. Typography weight guides attention so users never have to hunt for important information. When patterns are consistent and predictable, users can focus on content. 🔶 The Takeaway Great design communicates its purpose clearly. When spacing, typography, and hierarchy work together, users can make decisions faster, which is important for sections like pricing pages. Information design is a key skill for both designers and developers. Master these basics, and you'll create interfaces that convert.

Bad visual hierarchy is 𝗱𝗲𝘀𝘁𝗿𝗼𝘆𝗶𝗻𝗴 your 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 𝘀𝗮𝗹𝗲𝘀. Non-designers need to understand this. A lot of founders (and sellers) obsess over cold email copy but ignore what happens 𝗔𝗙𝗧𝗘𝗥 the click. When someone lands on your site, you have 5-10 seconds before they decide if you're worth their time. 𝗕𝗮𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 = 𝗜 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱/𝘁𝗿𝘂𝘀𝘁 𝘆𝗼𝘂. → Bounce. Wasted outbound rep. I'm not even a designer, but I've learned visual hierarchy is simply how you arrange elements to guide where people look first, second, and third. 🔍 I analyzed two companies that cold-emailed me this week: 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #1: → Second line hard to read against backdrop → Embedded video competing with main CTA → High-contrast white cards pulling attention down Result: I comprehend very little before bouncing. 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 #2: → Social proof logos in unusual position → I found myself scanning for a UI shot → Too many elements competing for attention Result: I bounced before understanding what they do. (���𝗼𝘁𝗲: Both companies did great work getting me to open their emails! This is just about optimizing their next step.) Four fixes any non-designer can implement today: 1️⃣ 𝗦𝗶𝘇𝗲 = 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 Your headline should be largest, followed by subheadlines, then body copy. 2️⃣ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗳𝗼𝗰𝘂𝘀 Your primary CTA should have the highest color contrast. One high-contrast button per section. 3️⃣ 𝗢𝗻𝗲 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆 𝗽𝗲𝗿 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 Competing messages decrease comprehension. 4️⃣ 𝗣𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗻𝘁 𝗮𝗻𝗱 𝗰𝗲𝗻𝘁𝗲𝗿 Visitors want to see what they're getting ASAP. For SaaS founders, if you don't show your UI, I think you're hiding it because its bad. 99% bounce, for me. 𝗧𝗵𝗲 10-𝘀𝗲𝗰𝗼𝗻𝗱 𝘁𝗲𝘀𝘁: Show someone your homepage for 10 seconds. Then ask: 1. What does this company do? 2. Who is it for? 3. What action were they supposed to take? If they can't answer, your visual hierarchy probably needs work. (Could be your copy/messaging too). These principles apply to 𝗮𝗹𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 → emails → pitch decks → ads → everything 💬 Tag a founder who needs this 👉 Follow for more growth insights 🔔 Join the Demand Curve Newsletter for deeper analysis & breakdowns

Your visuals are costing you clients. Not because of what you say — but how it looks. You’re pouring your heart into your content. But when people scroll past — not because they don’t care, but because they don’t get it — that hurts. It’s not your message. It’s how you're showing it. You have 3 seconds to make someone stop scrolling. That’s it. But most personal brand visuals are: ✖️ Overdesigned ✖️ Confusing ✖️ Cluttered with too much text ✖️ Lacking emotional clarity And that = lost connection. So ask yourself: • What is my purpose? Am I trying to inspire, educate, or sell? Be clear before you create. • Is my message clear at a glance? Can someone understand the value without reading everything? • Does this visual match how I want to be remembered? If it feels noisy or rushed, it weakens trust. • Would I stop scrolling for this? If you saw your post, would you lean in? Now imagine this instead— ✓ Your visuals feel clean. ✓Focused. Emotion-led. ✓They pause the scroll — and build trust. Because clarity isn't design. It’s credibility. Here are some small tweaks you can do today– 1/ Limit your fonts & colors Use 1-2 fonts, 2-3 brand colors. Why? Simplicity builds recognition and trust. (Think of Justin Welsh posts— clean, memorable, consistent). 2/ One idea per visual Trying to say everything at once? You’ll lose them. (Start with one strong, emotional hook per carousel). 3/ Use visual hierarchy Bold your main point. Keep other text light.(Headline in big bold letters, details smaller beneath). 4/ Whitespace is your power tool Give space. Let ideas breathe. ( Think Apple ads — clean, calm, effective). 5/ Design for skimmers Use arrows, icons, clean lines — they guide attention effortlessly. (Simple layouts with minimal distractions. Focused and fast). People don’t buy your offer — they buy how it feels. And visuals? That’s the first feeling they get. Clarity = trust. Simplicity = signal. And your message deserves to be seen. As clarity isn’t luck — it’s intention. And your message deserves to be seen. Comment “Audit” — I’ll give you one tip to make your visuals simplify and that stand out!

A graphic design degree costs £40k and takes 3 years. But you? You're about to get the essentials in under 3 minutes. Because EVERYONE should know how to use design to make their expertise irresistible — whether you're presenting, pitching, or promoting. 👇 But first. The BIG misconception: Most people think visual communication = pictures. Wrong. It’s strategy. It’s how you use: - Layout + structure - Fonts + spacing - Visuals + white space - Content flow 💡 Why it matters: Dual Coding Theory. Allan Paivio (visual communication researcher extraordinaire) says we process info through two systems: both verbal (words) + non-verbal (visuals). We need to use them together for boosting understanding, engagement AND memory. Here’s how to do it like a pro 👇 --- 1️⃣ Visual Hierarchy Everything else serves this one goal: Make sure your audience sees the *right info* in the *right order*. Tips: - Bigger = more important - Closer = related - Structure = use titles, subheads, body - Use white space to reduce cognitive overload - Guide the eye like a story --- 2️⃣ Colour Keep it simple: 🎨 Pick 3: light background, dark text, bright accent ⚖️ Check contrast (aim for 8+): use Adobe Colour Checked to help (https://lnkd.in/eavEBGwD) 🔁 Use consistently Try: Coolors (https://coolors.co) for instant, accessible palettes. --- 3️⃣ Fonts ✔️ Use clean sans serifs (Helvetica, Inter, etc.) OR what is most accessible for your audience. This will be different for neurodivergent people or those with visual impairments. ✔️ Pick one with multiple weights (bold, medium, light). ✔️ Apply consistently for hierarchy Here’s a great resource to help: https://lnkd.in/eJA8NheT --- 4️⃣ Imagery Use visuals *with purpose*. 📸 Every image should enhance understanding, not just decorate 🎨 Stay consistent in style 📋 Attribute if using stock or AI imagery --- That’s your crash course in visual communication. Credibility. Clarity. Clout — without the £40k price tag. What would *you* add to the list? Liked this and want more? Follow me for tips on how to use visual storytelling to collaborate, communicate and change-make 👏

The Power of Visual Hierarchy: Guiding Your Audience’s Eye for Maximum Impact👁️✨🎨 Visual hierarchy is a key design tool that helps communicate your message clearly. It’s the arrangement of elements that guides your audience’s eye in an intuitive order, ensuring the most important information stands out first. Let’s dive into how visual hierarchy works and why it’s crucial for impactful design. 1. What is Visual Hierarchy? Visual hierarchy refers to the order of importance in design elements. It ensures the viewer’s attention is directed to the most critical elements first, followed by secondary and tertiary information. 2. Key Elements of Visual Hierarchy To create an effective visual hierarchy, focus on these design elements: Size: Larger elements grab more attention. Use size to highlight key items, such as titles or images. Contrast: Strong contrasts in color or brightness make elements stand out, directing focus. Color: Bold colors can emphasize important elements like CTAs or headlines. Typography: Different fonts, weights, and sizes help emphasize key points (e.g., bold for headlines). Spacing: White space separates sections, keeping the design clean and organized. Alignment: Consistent alignment helps guide the viewer’s eye smoothly. 3. Example Scenario: Visual Hierarchy in Action Let’s apply these principles to an Instagram post for Brewed Awakening’s new product launch: Post Title: New Pumpkin Spice Latte! 🎃☕️| Step 1: Headline (Primary Info): The headline, “New Pumpkin Spice Latte!”, should be the largest and boldest. It grabs attention and delivers the core message quickly. Step 2: Secondary Info (Context): Next, “Available this Fall” appears in a smaller, less bold font, adding context but not overpowering the main message. Step 3: Call to Action (Tertiary Info): Finally, the CTA, like “Order Now” or “Visit Us Today,” should stand out in color or design, prompting action. By layering these elements effectively, you direct the viewer’s attention in a logical, engaging flow: first the product, then the timing, and lastly the action. 4. Why Visual Hierarchy Matters in Design Visual hierarchy is essential because it: Improves Clarity: A well-organized design makes it easier for your audience to understand your message. Boosts Engagement: A clear hierarchy leads to better interaction, guiding viewers toward taking action. Enhances Professionalism: Organized designs signal credibility and make your brand appear trustworthy. Without hierarchy, your design can feel overwhelming and confusing, leading to disengaged viewers. -------------------- How do you use visual hierarchy in your designs? Have you worked on a project where hierarchy made a difference in user experience or engagement?💡 Share your thoughts in the comments below #VisualHierarchy #GraphicDesign #DesignTips #UserExperience #Branding #CreativeProcess #DesignInspiration #GraphicDesigner #Creative #SocialMedia #Design #LinkedinDesign #ContentCreator

As I promised earlier, I’m sharing this in two posts because it exceeds character limits. Here are the design principles I use: 1) Maintain Hierarchy: This principle is often overlooked but crucial. A well-defined hierarchy helps guide users and provides a clear structure to your analysis. Arrange elements by their importance to direct the viewer's eye effectively. For example: Store Market Campaign Dashboard: Campaign > States > Cities > Stores Overall Campaign Performance > Performance over states > Top and bottom cities by performance > Drill-through for store performance 2) Grouping: Humans naturally seek connections between related items. Group elements that focus on similar concepts to facilitate easier comparison. This method also visually indicates relationships and a sense of belonging among data points. Group visuals with the same category to help users discern patterns. Use shapes, space, and background colors to achieve this. 3) Balance: Avoid overcrowding one side of your visuals. Distribute elements evenly to create a formal and stable appearance. Proper white space is as crucial as a good color palette—“Let your visuals breathe.” Proper spacing not only improves aesthetics but also aids users in digesting the information more easily. 4) Information Limitation Based on User Roles & Requirements: Executives: Require only highlights and minimal interactivity. The dashboard should answer questions in under 30 seconds (high-level granularity). Examples include KPI trends, Top-performing products, and least-performing products. Managers: Need more detail, including category breakdowns, and moderate interactivity for better comparisons. The dashboard should answer questions in under 150 seconds (medium-level granularity). You could use Pareto charts and heatmaps. Analysts: Require in-depth details with lower-level granularity to identify outliers. Scatter plots, box plots, and tables are ideal for these users. Use Tooltips for Additional Details: Enhance your dashboard with tooltips that reveal next-level details. For instance, use tooltips to display sales trends for regional performance. 5) Usability Over Appearance: Prioritize intuitive and functional design over aesthetics. Ensure the design is user-friendly. For instance, if you have a field parameter or bookmarks with different functionalities compared to user filters, use distinct styles to highlight these differences consistently. In my next post, I’ll share the tools I use and my favorite rules. Here is the deconstructed video of one of my dashboards to illustrate the above details.

𝗠𝗼𝘀𝘁 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 𝗵𝗮𝘃𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗱𝗮𝘁𝗮 𝗯𝘂𝘁 𝘄𝗲𝗮𝗸 𝗱𝗲𝘀𝗶𝗴𝗻. The problem isn’t the visuals - it’s the lack of structure around them. The 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜 𝗪𝗶𝗱𝗴𝗲𝘁 𝗖𝗵𝗮𝗿𝘁𝘀 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 shows what happens when you apply deliberate layout, hierarchy, and interaction logic to standard visuals. Every widget uses the same spacing, typography, and behaviour so the dashboard feels like a unified product, not a collection of charts. The purpose is simple: demonstrate how reusable visual systems can make Power BI reports feel modern, consistent, and human-centred. Key principles applied: • 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗼𝘃𝗲𝗿 𝘃𝗮𝗿𝗶𝗲𝘁𝘆 → All widgets follow the same grid, spacing, type scale, and interaction rules. • 𝗖𝗹𝗲𝗮𝗿 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆 → The primary metric is obvious; context sits behind it but stays easy to access. • 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗶𝗻𝘁𝗲𝗿𝗮��𝘁𝗶𝗼𝗻𝘀 → Identical dropdowns and actions mean users always know what to expect. • 𝗖𝗹𝗲𝗮𝗻 𝗮𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰𝘀 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 → Better visual clarity reduces cognitive load and improves confidence. The pack includes six widget layouts: donut, bar, stacked, 100% stacked, treemap, and pie - all built with native visuals and aligned to one design framework. 𝗡𝗮𝘁𝗶𝘃𝗲 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 𝗼𝗻𝗹𝘆. 𝗙𝗿𝗲𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱. Part of a wider set of UI/UX-driven design systems available on GitHub. Click 'Visit my Website' on my profile to download everything. Explore, adapt, and build dashboards that look intentional rather than accidental. #PowerBI #UIUX #DataViz

#PowerBI Tips and Tricks for #UIUX Visual Hierarchy 🏆 Is your PowerBI dashboard hard to follow? Let’s fix that by creating a clear hierarchy! 🧭 🔑 Key Idea: Organise information from most important to least important. This helps guide your audience’s attention where it matters most. Here's how to do it: • 📊 Size Matters: Make important numbers and chart data bigger. Your main metric (like sales) should be large and stand out. Example: Use a big card visual for your main number, large important charts at the top, and less important ones smaller across the bottom. • 🎨 Use Color Smartly: Colors can show what's important. Use bright, bold colors for important info and softer colors for supporting details. Make a custom color theme in PowerBI to keep things looking consistent and sharp. Contrast is your friend! • 📍 Place Key Info Where People Look First: People read left to right, top to bottom (F-pattern). Put your most important info (like KPIs) in the top-left. This way, your audience sees the crucial data first. • 🗂️ Group Things That Go Together: Organise related visuals into sections. For example, have separate sections for Sales, Marketing, or Operations. Use shapes, borders or coloured backgrounds to clearly divide these groups and make them easy to spot. This lets users focus on one piece of data at a time without distractions. 👀 A good dashboard is like a good story – it leads people’s eyes step by step to what matters. By following these tips, you’ll make your PowerBI reports clear, simple, and easy to follow! 💡 Quick Task: Check your PowerBI dashboard. Can you spot three ways to improve its visual hierarchy using these tips? What’s your favorite trick for making PowerBI dashboards easy to understand? Share below – let’s learn from each other! #DataAnalytics #PowerBI #AnalyticsDesign #BaseOne #Clarity #Analytics #DataDesign #DataDriven #DataVisualization #DataInsights #UIUX #VisualHierarchy #BaseOne