Video Tutorial Production

I grew Jubilee Media to 14M subs on YouTube with $2k video budgets. 90% of brands can’t do the same with $200k budgets. Here’s how to build TV quality production on a tiny budget: Most brands overspend to make these videos because they're used to working with large-scale TV productions. But times have changed. Creating Netflix-quality content has a much lower barrier to entry. You really only need 3 basics: 1. Good audio 2. Good lighting 3. Good composition There’s a caveat to the budget of course: talent costs more than $2K. BUT… All you need to start making REALLY beautiful stuff is 1 producer (~$9k / mo) and 1 editor ~$8k / mo). That's it. They can get you 1 high-quality long-form episode every 2-3 weeks. We helped Proton scale to 100K subscribers in just 7 videos - from zero - with only a producer and editor. Cost of production is $3-5K per month… - Peerspace studio (7 hrs @ $150/hr) = $1050 - Talent (expert) = $500 - Table/Chairs (FB Marketplace) = $250 - 2x light rental (Aputure 300d) = $250 - Softbox + diffusion = $100 - C-stands rental (4) = $100 - Wireless lav system (4-channel rental) = $200 - Lunch (4 people @ $15/head) = $60 - Travel = $500 TOTAL = $3,010. You can shoot a couple episodes in one day and have a nice backlog to start. I promise you don’t need to make it complicated. I remember one time at Jubilee, we wanted to test the antithesis to this… We kept asking “what if we had a bigger budget” and eventually we tried it out. Turns out, the more we spent, the worse the content performed. You see there’s actually a tipping point with content - when things look too polished it actually hurts you because the YouTube platform and audience is built on authenticity. So beyond a certain budget, every dollar you spend on production actually makes it LESS likely to work. Now obviously, there are exceptions... Mr. Beast running trains into holes isn't cheap. But, for what most brands are trying to do... You don't need much. At the end of the day, winning with brand content isn’t about “expensive”. - You win subscribers by understanding the platform. - You gain traction by showing up consistently. - You retain viewers with quality content. This is what separates brands that grow REAL audiences, from brands that burn money on unenjoyable content. So if you have budget fears right now, reach out. I’d love to help you execute organic brand content the lean and effective way.

It's never a "quick" edit. Let's break down my process for creating a 2-minute video as an amateur: 1. Planning This involves meeting with everyone involved in the project (stakeholders, product teams, designers, etc.) to flush out the goals and purpose of the content. 2. Concepting Ideating and researching ways to bring the video to life. Depending on the platform, there are various nuances to consider beyond just the format. Sometimes, I spend hours just scrolling through different channels for inspiration. 3. Scripting This one is pretty straightforward but needs to be emphasized. Writing a script helps flush out the message so you're hitting all the points. Start with freewriting before making edits. Let the words fall out. 4. Storyboarding Before recording, I like to visualize the video's flow and structure. I've found that when I storyboard, especially when working with others, it's a lot easier to see if it makes sense for the overall project. You can do this using tools like Miro or even just a piece of paper to map out when things happen. 5. Recording Setting up the camera, lighting, and mics is just the beginning. Multiple takes are definitely required to capture the best footage. 6. Editing This is the most time consuming part. It involves more than just cutting and trimming footage. You need to spend time selecting the best takes, adding transitions, applying color correction (especially since iPhone cameras can be ugly af), and integrating audio (music, voiceovers, etc.). Every frame is carefully scrutinized to make sure the video flows smoothly, fits within 'safe zones,' and aligns with the overall goal and messaging. Then there are captions and graphics to consider. 7. Review This is the second most time consuming part because the more people involved in the approval stage, the tougher it becomes. Subjectivity plays a big role here—what one person likes might not align with someone else's preferences. This feedback loop can be tricky because there can be several rounds of feedback and adjustments, requiring you to jump back and forth between steps 6 and 7. 8. Export Finally, after all is approved, you need to go back and format and do a quality check, making sure everything fits correctly. Post-production tasks include exporting SRT files, creating thumbnails, and determining where the content will live after it's finalized. 📌 Just because a piece of content is lofi doesn't mean it's low effort. My tip for keeping the process smooth—and something I learned a little too late in the game—is that having a really clear brief at the beginning is the single most important aspect of any video project.

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

Ever wondered how AI is revolutionizing content creation? I'm excited to share my latest project where I created a documentary-style video using cutting-edge AI tools, like Ollama, ElevenLabs, n8n, and Codeium Windsurf Using Gemma 3's multimodal capabilities, Eleven Labs voice synthesis, and some clever coding, I developed a system that can automatically narrate and document real-time experiences. This breakthrough demonstrates how AI can transform storytelling and content production. In this detailed tutorial, I break down: • How to leverage Gemma 3 for multi-image processing • Building a simple CLI app with Deno/TypeScript • Integrating voice synthesis and video editing • Real-world implementation challenges and solutions Watch the full tutorial here: https://lnkd.in/eMuAQmXJ Perfect for developers, content creators, and tech innovators looking to stay ahead of the curve.

How to make AI product videos. 2 methods I use most (with exact prompts): - Structured JSON prompts in Veo 3 - Keyframe interpolation tools like Hailuo I made a guide here: https://lnkd.in/e3uRkq9E How you can start generating your own videos today: Method 1: Veo 3 using structured JSON - You will generate your image in one shot. - You will refine the prompt until it looks right. - It is slower, but it gives the most control. Use this to make the LLM write JSON for you: "First, ask me 5–7 short questions to clarify my vision (scene, style, camera, lighting, environment, key elements, motion, ending, text/keywords). Once I answer, generate one valid JSON object for a Veo 3 video prompt using these keys in order: description (1–3 sentences of action → reveal), style, camera, lighting, environment, elements (5–8 nouns), motion, ending, text ("none" unless specified), keywords (7–12 tags including aspect ratio). Output JSON only, no extra words." The process: 1. Clarify the creative with 5-7 questions 2. Draft a structured prompt as JSON 3. Generate the clip with Veo 3 Example JSON prompt: {   "description": "Tight macro, water droplets bead and slide on dark slate. Droplets part to reveal matte black skincare bottle turning toward camera.",   "style": "cinematic, hyper-real, product commercial",   "camera": "low-angle slider push-in, 50mm, shallow DOF",   "lighting": "soft top light, cool rim, specular kicks",   "environment": "minimal studio, wet slate, dark background",   "elements": ["bottle", "droplets", "slate", "mist", "label"],   "motion": "slow push-in, subtle quarter-turn",   "ending": "hold 1 second on label in focus",   "text": "none",   "keywords": ["product-video", "macro", "commercial", "16:9"] } Method 2: Keyframe interpolation 1. Create start and end frames (any image tool) 2. Upload to Hailuo with Start/End Frame set 3. Let AI interpolate the motion Use this prompt to make the LLM write it for you: "First, ask the user 5–6 short questions to define the transformation 1. What kind of motion links them (pan, zoom, morph)? 2. Should objects evolve gradually or snap? 3. How fast or slow is the transition? 4. What emotion or atmosphere should it convey? 5. Should the camera stay fixed or shift? 6. Any effects (particles, rays, dissolves)? Once answers are given, generate a concise transformation instruction that guides the interpolation, keeping style, lighting, and environment consistent." Example transformation prompt: "Interpolate between the first and last frames with a smooth, slow pan. Keep the camera fixed in position. Let objects evolve gradually into their final forms, maintaining consistency of style and lighting. Add soft light rays that fade in gently to create a calm, dreamlike atmosphere." Which method works best? Veo 3 = Maximum control, single-shot generation Hailuo = Smoother transitions, predictable results Both beat hiring a $5K video team. Repost ♻️ to help others create AI product videos.

Here's a behind-the-scenes look at how we create video content from scratch Step 1: Content Ideation My content director and I are always coming up with content ideas and putting them into a shared notes app. This system means we always have a lot of ideas ready to go when it’s time to record. Some of our content comes from “Creating” content and other comes from “Being the content” (Which involved recording me doing business activities and pulling clips from there) Step 2: Record This step is very simple. All we need is a smartphone, a selfie stick, a tripod, and a wireless mic (Hollyland is the one we use right now but I’ve used Rode, Comica, and Movo. That’s it. With these basic tools, we’re able to quickly and efficiently shoot all of our videos. Step 3: Curate the Video Content Once the video is recorded, my content director curates the clips and gets them ready for editing. This involved selecting relevant clips that are on brand and on message as well as ensuring each one has a strong hook. The clips are uploaded to Google Drive, and we’ve automated a part of the process using Trello (our project management software). This automation creates a card for each video, including its title and link, which eliminates a few extra manual steps. Step 4: Video Editing/Post Production From there, the video editor picks up the raw video, edit the video, and then send it over to the social media manager. Step 5: Transcription, Copywriting, and Posting The social media manager receives the edited video and uses AI tools to transcribe it and create the copy/text (The thing you’re reading right now! These tools get us about 80-90% of the way to a finished copy, which we then revise and quality check (I do this myself). From there, the content gets scheduled by the SMM. And that's how you're seeing me in the social media feeds like you are right now 😎. Got questions? Hit me in the comments and I’ll answer em! ❤️ABS #contentproduction #contentstrategy #videocontent

The one thing video gurus won't tell you about creating video content... Even with AI, most creators can't explain what makes a shot look 'professional' Everyone's talking about how easy video is now: "Just use AI to create content!" "Anyone can be a creator!" "Video production is simple in 2024!" But here's the reality... 𝐽𝑢𝑠𝑡 𝑓𝑖𝑙𝑚𝑒𝑑 𝑎 '𝑠𝑖𝑚𝑝𝑙𝑒' 𝑘𝑖𝑡𝑐ℎ𝑒𝑛 𝑠𝑐𝑒𝑛𝑒. 𝐻𝑒𝑟𝑒'𝑠 𝑤ℎ𝑎𝑡 𝑖𝑡 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 𝑡𝑜𝑜𝑘: - First, killed all overhead lights (they were ruining the shot) - Brought a pro light outside to fake natural sunlight - Added second light bounced off ceiling - Used white cloth as diffuser for perfect soft lighting - Placed branches outside for natural shadow patterns - Added haze for that cinematic feel That's 6 technical decisions for ONE "simple" shot. Oh and there's the color grading aspect and exposure in camera. And here's what no one's talking about: You need this knowledge to even describe what you want. AI can't tell you which lights to use where. It can't explain why your shot looks "off". It won't teach you how to create mood. The truth about video in 2025: Quality still requires expertise Every shot needs multiple technical decisions There's no shortcut to understanding light AI is a tool, not a replacement for skill __________________________________________________________ Follow me for more behind-the-scenes insights into professional video production. How do you feel about AI tools for video creation? Let me know in the comments 👇

I've been learning how to make demo videos for Relay.app and a bunch of people have asked me about my tools and workflow so I thought I'd share. Disclaimer: I am a complete noob and I had never recorded or edited a video before in my life! So this will be really basic and ideal for beginners. Here's my full workflow: 1. I record the front-facing camera and screen capture using Screen Studio (essentially a more polished Loom). A few tips: - Use the "area" recording to get just the right part of the screen. - Do some editing on the auto-zooms. I find that they tend to zoom in too much (1.4x typically looks best to me). - Make sure to hit the "hide cursor when not moving" setting. - I like to hide the camera preview when recording because I find it distracting. - Export both the full video and the track of just the front facing camera; you'll need both later. 2. Once I have the export from Screen Studio, I open it in Davinci Resolve to do a few things: - Select which parts of the video should just have the camera on me and and which should focus on the screen recording. - Cut any long pauses or misspoken words. - Make sure the audio is smooth with no moments that are too loud or too soft. - When done, export the full video in Youtube mode on highest quality. Also output the audio separately for the next part. 3. From there, I run the audio through a Relay.app workflow that transcribes it and passes it through a few prompts to automatically generate a title, description, and summary for Youtube. We're working on expanding this to also generate a full accompanying blog post with screen shots pulled out, but haven't cracked that yet :). 4. We have a thumbnail template in Figma that I use to create a thumbnail with the right title and a few choices of imagery, along with any product logos of integrations we're highlighting. 5. Upload to YouTube and if appropriate send out an email to our newsletter or post it in our Slack community. For a 3-5 minute video, the process currently takes about an hour total, but I think we'll be able to get it down to ~30 minutes with a combination of getting better at the tools and doing a bit more with AI. Here's an example from today if you have any feedback on the final product: https://lnkd.in/gfNNN3T9