Goodbye China — the world’s #1 clothing producer loses its crown 👑. For the first time in years, China has dropped below 30% of global apparel exports. Once the undisputed “factory of fashion,” it now stands at 29.6%, overtaken by the European Union with 29.7%, according to the World Trade Organization’s 2024 Key Insights Report. 📉 In 2010, China controlled nearly 37% of global apparel exports. In 2023, it still held 31.6%. The shift may look small on paper, but it signals a deeper transformation in global sourcing. Brands aren’t just chasing lower costs anymore — they’re prioritising resilience, traceability, better quality, and transparent partnerships. And that’s reshaping where and how production happens. Over the past year, I’ve worked with factories and stakeholders in Pakistan and Cambodia, supporting: • Sustainable production practices. • Circularity through material prioritisation. • Pre-consumer waste mapping. • Supply chain transparency introducing Digital Product Passport tools. So I was glad, but not surprised to see these countries gaining ground: 📈 Cambodia: up 24% in exports this year, now at 1.8% of the global market 📈 Pakistan: +15%, now representing 1.7% 📈 Vietnam: +9%, up to 6.1% 📈 India: +6%, stable at 2.9% 📈 Bangladesh: +7%, at 6.9% — with ongoing improvements in sustainability and factory compliance gaining traction, though reputational challenges persist. Meanwhile: 📉 Turkey: -4%, down to 3.2% 📉 China: stagnant at $165B in exports 📈 EU: $166B in exports, rising with reshoring and strong internal demand Let’s be honest, some of these emerging sourcing countries still have work to do. But what’s exciting is the genuine momentum in places willing to innovate, even those outside traditional fashion capitals. 🧵 The future of fashion manufacturing won’t be about volume alone. It will be about how things are made, and who you choose to partner with. What are your thoughts on the above? Is China’s decline purely about tariffs, or is this a deeper shift in values? GIZ Pakistan GIZ Cambodia Fashion Revolution Fashion for Good #SustainableFashion #ResponsibleSourcing #FutureOfFashion #MadeInPakistan #CambodiaFashion #SupplyChainTransparency #FashionManufacturing #TextileInnovation
Supply Chain Innovation Trends
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The recently released 2025 State of Supply Chain Sustainability Report reveals a resounding finding: sustainability still matters. Despite federal rollbacks on environmental regulations, 85% of companies have maintained or strengthened their sustainability commitments. The report also explores how transportation providers are shifting energy strategies in both the short- and long-term, how companies are measuring Scope 3 emissions, and how technology and automation are reshaping the path to sustainable operations. Read the full report for more insights or listen to Dr. Josue Velazquez Martinez and Dr. Sreedevi Rajagopalan discuss the findings of the report on the most recent episode of MIT CTL’s podcast. Report: https://lnkd.in/gcYnQzgC Podcast Episode: https://lnkd.in/gqtWqiug MIT Sustainable Supply Chain Lab
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The most important skills today and in the next years will be human capabilities: critical and analytic thinking, resilience, leadership and influence, overlaid with technological literacy and AI skills to amplify these human capacities. World Economic Forum's new Future of Jobs Report provides a deep and broad analysis of the drivers of labour market transformation, the outlook for jobs and skills, and workforce strategies across industries and nations. It's a really worthwhile deep dive if you're interested in the topic (link in comments). Here are some of the highlights from the Skills section, which to my mind is at the heart of it. 🧠 Analytical Thinking Leads Core Skills. Skills like analytical thinking (70%), resilience (66%), and creative thinking (64%) top the list of core abilities for 2025. By 2030, the emphasis shifts even more towards AI and big data proficiency (85%), technological literacy (76%), and curiosity-driven lifelong learning (79%). This shift underscores the critical role of technology and adaptability in future workplaces. 📉 Skill Stability Declines but at a Slower Rate. Employers predict that 39% of workers' core skills will change by 2030, slightly lower than 44% in 2023. This reflects a stabilization in the pace of skill disruption due to increased emphasis on upskilling and reskilling programs. Half of the workforce now engages in training as part of long-term learning strategies compared to 41% in 2023, showcasing the growing adaptation to technological changes . 🌍 Economic Disparities in Skill Disruption. Middle-income economies anticipate higher skill disruption compared to high-income ones. This disparity highlights the uneven challenges of transitioning labor forces across global regions, particularly in economies still grappling with structural changes. 🚀 Tech-Savvy Skills in High Demand. The adoption of frontier technologies, including generative AI and machine learning, is increasing the demand for skills like big data analysis, cybersecurity, and technological literacy. These trends indicate that businesses are aligning workforce strategies to integrate these advancements effectively. 📚 Upskilling Is the Norm, Not the Exception. By 2030, 73% of organizations aim to prioritize workforce upskilling as a response to ongoing disruptions. This reflects a shift in corporate investment priorities towards human capital enhancement to maintain competitiveness.
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I look at the first transatlantic flight using 100% sustainable aviation fuel (SAF) in a way similar to the US’s Moonshot project. My team was tasked with testing and evaluating the flight's non-CO2 emissions from the SAF – just one aspect of the project. But what we were all trying to do – the academics, OEMs, airlines and the government – was demonstrate that SAF is a feasible fuel that worked. Our ‘SAFshot’, as I call it, was a success. I was on Flight100 when it took off in November 2023. It used 100% SAF on both Rolls-Royce Trent 1000 engines (Boeing 787). The flight travelled safely from London to New York. We reduced the emissions for that journey by 95 tonnes CO2e (equivalent to 64% CO2 reduction) compared to traditional jet fuel. The technology works. So why are we not using SAF in all our flights? The resources aren’t there. Yes, there is a clear political will to decarbonise the aviation industry. The UK, EU, US and many other countries have set ambitious targets and SAF mandates. But for us to meet these, a significant amount of research and innovation will be needed – to produce the amount of SAF required and at an affordable cost. At an international level, the aviation industry may need 490 million tonnes of aviation fuel a year by 2030. To meet the current UK mandate targets, 10% of UK aviation fuel consumption – 12 million tonnes per year, which translates to 1.2 million tonnes of SAF – will need to be changed to SAF by 2030. At the moment, we are at approximately 0.11 million tonnes, so there's a substantial gap to bridge in the next five years. One major bottleneck is the high cost of SAF. We need a breakthrough technology to make SAF more affordable and improve feedstock availability and quality, ensuring its unlimited use as a future fuel. Currently, biomass and waste-based feedstocks are utilised for SAF production. We are now exploring next-generation technologies that leverage green hydrogen and CO2 capture from the air, powered by nuclear Small Modular Reactors or renewable energy sources. This approach promises an unlimited supply chain feedstock, marking a significant breakthrough. Consequently, major aviation stakeholders are concentrating on these advanced production pathways. In Sheffield, when we applied for funding for our Energy Innovation Centre in 2018, we took a risk. We looked to the future, saw the importance of decarbonisation and considered the impact on the aviation sector. Taking this risk means our capabilities and facilities are maybe five to 10 years ahead of our competitors, which is why so many companies have chosen us as their main partner to deliver. We are showing how we can provide the missing piece of the puzzle – cost reduction and availability. Our next ‘SAFshot’ should focus on exceeding the SAF mandate targets – ‘mandate plus’ – to decarbonise the sector quicker. We have taken our first, not-so-small step – it’s now time to take a giant leap forward for the future of our planet.
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Trade doesn’t pause for the new year and supply chains continue to evolve – often faster than the systems that support them. In 2025, Europe’s supply chains faced rising complexity, tighter climate rules and shifting trade flows. But those who adapted with the right partners are already emerging stronger. As we look ahead, one thing is clear: competitiveness in 2026 will depend on how supply chains perform under pressure. Here’s what we’re focusing on to help our customers in Europe shape what comes next: 1. When reliability matters most, optionality wins. Customers need supply chains that flex under pressure. That’s why we’re investing in inland hubs, rail routes, and alternative gateways to keep goods moving when traditional corridors slow down. 2. Customers want sustainability without compromise. Electric fleets, low emission energy and next generation warehousing are ready to scale. In 2026, we’re helping businesses embed these solutions into everyday operations, not just pilots. 3. Businesses need clarity in a complex world. Our suite of smart tools combines data and real-world insight, so customers can plan ahead, respond faster, and stay competitive – even in uncertain conditions. In 2026 we are helping build supply chains that are smarter, more sustainable, and more connected, so that businesses who embed optionality, sustainability and data in their supply chains don’t just move goods efficiently but stay competitive in any trade environment.
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Moët & Chandon is worth $2.1B. Barefoot is worth $1.2B. One sells $150 bottles. One sells $8 bottles. Both are losing to $12 Prosecco in the big picture. 💡 The 2025 Brand Finance rankings expose what Corona vs. Tsingtao and Chanel vs. Adidas already taught us: brand value ≠ consumer preference when the category itself is under siege. 💡 The top 8 champagne & wine brands command just $7.6B in total value. For context, beer's top 50 = $117.6B. That's 15X larger. But the real crisis? Champagne sales dropped 51.4% in Australia, while local sparkling wine surged 300%. Prosecco is replacing champagne. ++ Key Figures That Rewrite Wine & Champagne Strategy ++ - Moët & Chandon ($2.1B) = 34-year Golden Globes partnership + Roger Federer since 2012 = highest-ever brand value... Yet, 18.2% sales decline in 2024. - Barefoot ($1.2B) = perfect 10/10 scores among US consumers for consideration, preference, understanding = mass-market dominance; but fighting a 35% consumer shift to even cheaper alternatives. - The gap between #1 ($2.1B) and #8 ($0.3B Carlo Rossi) is 7X. Champagne producers spent 30 years building the $40-80 "accessible prestige" segment (Veuve Clicquot $1.0B, CHANDON, Champagne Nicolas Feuillatte). Their big problem is that Prosecco delivers 80% of the experience at 25% of the price. When consumers can get Italian Prosecco for $12 or Spanish Cava for $15, why pay $55-70 for entry-level Veuve? I see that the entire middle segment is being Amazonified, except here, the "Amazon" is a whole country (Italy) undercutting on price while matching on quality. Watch for Chinese Baijiu that owns spirits, and their next target will be wine. Changyu ($0.8B) is the only Chinese brand in the top 8. But here's the trendline: Moutai China (spirits) = $58.4B brand value, 2.8X larger than Corona beer. China's playbook is to dominate domestic luxury → export cultural equity → acquire Western distribution. ⚠️ I expect Changyu or another Chinese wine giant to acquire a French champagne house by 2027 ($500M-1B deal) not for the liquid, but for the appellation rights + distribution muscle. I expect to see by 2028: - LVMH divests 2-3 champagne brands to focus on "icon portfolio" strategy, following Unilever's ice cream playbook. - Grower Champagne becomes a $3B segment, led by 20-30 brands worth $100-200M each (vs. 2 mega-brands worth $2B+). - Non-alcoholic champagne hits $800M-1B (currently ~$200M) as Moët/Veuve launch premium zero-alcohol lines to recapture wellness-conscious occasions. 💡 Barefoot's $1.2B brand value on $8 bottles means it's moving 150M bottles annually (rough math). Moët's $2.1B on $150 bottles = 14M bottles. Volume vs. value. And Prosecco? 600M bottles annually globally, 10X champagne's luxury segment, at half the price. Moët has 34 years with the Golden Globes. Prosecco has TikTok and $12 price tags. Which wins Gen Z's celebratory occasions, you think? #FMCG #CPG #Consumer #Brands
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Sustainability trends reshaping global logistics 🌍 Logistics is at the center of global sustainability. From emissions to resource use, supply chains influence the environmental impact of nearly every industry. As regulations tighten and expectations rise, logistics must evolve to support a low-carbon, circular economy. The latest DHL Logistics Trend Radar 7.0 highlights how sustainability is shaping the future of supply chains. The report underscores the urgency of decarbonization, circularity, and ESG-driven operations, pushing logistics to reduce its environmental footprint. Decarbonization remains a top priority. Supply chains account for 60% of global emissions, making low-carbon transport, sustainable fuels, and emissions tracking essential. Companies are now under growing pressure to disclose and reduce their carbon footprint. Circularity is becoming more embedded in logistics. Reverse logistics, recommerce, and circular packaging are shifting supply chains away from wasteful, linear models. As regulations around waste and product lifecycles evolve, logistics must facilitate more efficient resource flows. Sustainable urban logistics is also gaining traction. With more cities introducing zero-emission zones and last-mile regulations, logistics must adapt through electric fleets, cargo bikes, and optimized urban distribution models to minimize congestion and emissions. ESG-driven supply chains are setting new standards. From ethical sourcing to biodiversity protection, logistics plays a crucial role in ensuring more transparent, responsible, and resilient operations across industries. Sustainability is no longer an option—it’s an expectation. These trends reflect a shift in how businesses approach logistics. Companies that integrate sustainability into their supply chains today will not only meet compliance demands but also gain a competitive edge in a changing global economy. #sustainability #sustainable #business #esg #climatechange
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The Covid pandemic and the microchip crisis have dramatically transformed how we perceive supply chains, turning logistics into a major focus for many businesses. Indeed, Global supply chains face mounting challenges from geopolitical tensions, climate change, rising costs, and stricter regulations like the upcoming EU Digital Passport. But amidst these challenges lies an opportunity: a new generation of supply chains is emerging in 2025, leveraging cutting-edge technology and fostering unprecedented collaboration. According to our research, 70% of executives across industries and geographies rank new-generation supply chains among the top #trends for 2025 . We see more and more organizations embracing AI-powered automation together with IOT, Digital twins, Cloud and sometimes Blockchain to improve demand forecasting, risk management, and operational efficiency. For instance: Amazon’s advanced robotics and #AI in their Shreveport fulfillment center have increased order processing speed by 25% while reducing packaging waste. Honeywell uses robotics and data analytics to optimize warehouse operations. Pfizer leverages AI for supply chain optimization, enhancing drug distribution and vaccine rollouts. In 2025 and beyond, I believe that the convergence of AI, sustainability, and collaboration will redefine what supply chains can achieve. Beyond simply improving efficiency, we can also empower businesses to meet consumer demands for transparency, resilience, and eco-conscious practices. So the question is not whether your organization will embrace this transformation — it’s whether it can afford not to. Emmanuelle BISCHOFFE CLUZEL🌍 https://lnkd.in/e3SWs4iN #top5techtrends
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New developments on SAF (Sustainable Aviation Fuel) The aviation industry is making significant strides toward sustainability with the advancement of Sustainable Aviation Fuel (SAF). Recent developments include: - Asia's SAF Production Surge: Asia's capacity to produce SAF is set to surpass regional demand in 2025, leading to increased exports and potential price reductions. While production is ramping up with at least five new projects, demand remains subdued due to limited policy mandates and the higher cost of SAF compared to conventional jet fuel. - Japan's MORISORA Project: Japan Airlines and Airbus are collaborating on the MORISORA Project, aiming to produce bioethanol-based SAF from domestic wood biomass. This initiative represents a significant step toward large-scale SAF production, leveraging innovation and sustainable resources. - Delta's Innovative Aircraft Design: Delta Air Lines, in partnership with JetZero, has unveiled plans for a blended-wing-body aircraft designed to reduce emissions and fuel costs. Scheduled for a maiden flight by 2027, this aircraft is part of Delta's strategy to achieve carbon neutrality by 2050 and is expected to operate on SAF. These developments underscore the industry's commitment to reducing carbon emissions and promoting sustainable practices. #SustainableAviationFuel #SAF #AviationInnovation #Sustainability #GreenAviation