Mastering Follow-up Techniques

8 ways to follow up after your pitch without being a pain. You’ve had the pitch meeting. You said what you wanted to say. Now what? This is where some founders come unstuck. Too pushy and you look desperate. Too passive and you disappear. Here’s how to follow up like a professional: 1. Send a short thank-you note the same day Brief, polite and to the point. No hard sell. Just a nod of appreciation and a reminder of the conversation. 2. Include the deck and a clear summary Attach the materials, but don’t just resend what you presented. Include a short summary that highlights the key points, your ask and your timeline. 3. Tidy up any loose ends If there were questions you couldn’t answer or documents you promised to share, do it now. Quickly and neatly. 4. Share a new proof point Even a small win - a new customer, a press mention, a product update - can make a difference. It shows momentum and discipline. 5. Time your follow-up carefully If you haven’t heard back in a week, it’s fine to check in. But make sure you’re adding something useful, not just asking for a decision. 6. Be clear on timelines without creating false urgency If you have a genuine deadline, say so. If not, don’t manufacture one. Most investors can smell a contrived “closing soon” line a mile off. 7. Know when to move on Silence doesn’t always mean no. But after two or three polite nudges with no reply, take the hint. Investors remember the graceful exits. 8. Leave the door open Even if the answer is no, leave them thinking well of you. A thoughtful sign-off now can open a door later. Your pitch might impress me. But your follow-up tells me what it would be like to work with you. That’s what I remember. P.S. That’s a wrap on Pitch Week. If you’ve found it useful, give it a share or save. And if you’re a founder raising now - good luck, and go prepared.

I watched a talented professional send 127 follow-up emails after interviews. Got replies from 3 companies. 2.3% response rate. Then she showed me what she was writing. I immediately knew why recruiters ignored her. Here's the truth about follow-ups: Most people remind recruiters they're desperate. Not that they're valuable. The typical follow-up: "Just checking in on my application..." "Any updates on the timeline?" Translation: "Please don't forget I exist." Recruiters read anxiety, not confidence. After years of coaching professionals, I've noticed: The follow-ups that get responses don't ASK for updates. They DELIVER value. Stop following up on YOUR need. Start following up with THEIR solution. Think: → What problem did they mention? → What insight can I share? → How can I make their decision easier? One client rewrote her follow-up: Instead of: "Any updates on the position?" She wrote "Hi [HR Manager Name ], been thinking about the bandwidth challenge you mentioned. Found an approach that might help—similar to what I used before. Would love to share if useful. Recruiter replied within hours. She shifted from "remember me?" to "I'm already solving your problems." The difference between ignored and responded follow-ups? One reminds them you're waiting. The other reminds them why they need you. Your follow-up isn't about checking their timeline. It's about them seeing you as the solution they can't ignore. People who add value get calls back. People who add pressure get silence. Stop checking in. Start showing up as the answer. PS: For more such content subscribe to my newsletter. Check out my feature section.

Founder-Led Sales Bootcamp #18: The anti-follow-up follow-up Let’s face it - most follow-ups are awful You know the one: “Just checking in to see if you had a chance to review…” It’s lazy, adds no value, and gets ignored. And yet, we all do it. Here’s the truth: deals don’t die because of price or competition nearly as often as they die because… people just don’t follow up well. Not consistently, not creatively, and definitely not with empathy. Your follow-up should remind them of the value, not just remind them you exist: 5 Follow-Up Tactics That Actually Work: 1️⃣ The Insight Drop Send something actually useful. "Thought of you when I read this piece on X - lines up with what you mentioned re: [pain]. Let me know if you'd like me to break down how this applies to your team." 2️⃣ The Reverse Close “Happy to pause here if priorities have shifted - I know how things move internally. Let me know either way.” By giving them an out, you remove pressure and often get a faster reply. 3️⃣ The Value Tease “Would a short walkthrough focused just on [specific goal] be helpful for you or others internally?” 4️⃣ The Close the Book This one’s powerful when things have dragged out: "I haven’t heard back, so I’m going to assume timing isn’t right and close the book on this for now. If things change, I’m always here.” It’s respectful, confident, and creates positive tension. You’ll be shocked how many replies start with, “No wait, sorry for the delay...” 5️⃣ The Mutual Action Reminder If you’ve got a Mutual Action Plan or shared plan in place: “Circling back on our shared timeline - still makes sense to aim for [milestone]?” Quick Action Plan: 💡Stop saying “just checking in.” Forever. 💡Create a 3-email follow-up flow. One value-add, one soft ask, one Close-the-Book if needed. 💡Add a reminder into your CRM 3, 7, and 14 days post-demo. Most founders give up way too early. Buyers aren’t ignoring you because they hate your product. They’re just busy. Be the one who makes follow-up frictionless.

Here's exactly how I structure my follow-ups to stop deals from slipping or ghosting at the last minute. Buyers ask themselves 5 crucial questions before they spend money. So we match our follow ups to each different question of the buying journey. The questions: 1/ "Do we Have a Problem or Goal that we Urgently need help with?" Follow up examples: Thought Leadership emphasizing the size / importance of the problem. Things like articles from Forbes, McKinsey, HBR or an industry specific publication. Screenshots, summations or info-graphics. NOT LINKS. No one reads them. 2/ "What's out there to Solve the Problem? How do Vendors differ?" Follow up examples: Sample RFP templates with pre-filled criteria. Easy to read buying guides. Especially if written by a 3rd party. 3/ "What Exactly do we need this Solution to do? Who do we feel good about?" Follow up examples: 3 bullets of criteria your Buyers commonly use during evaluations (especially differentiators.) Here's example wording I've used at UserGems 💎: "Thought you might find it helpful to see how other companies have evaluated tools to track their past champions. Their criteria are usually: *Data quality & ROI potential *Security (SOC2 type 2 and GDPR) *How easy or hard is it to take action: set up/training, automation, playbooks Cheers!" 4/ "Is the Juice worth the Squeeze - both $$$ & Time?" Follow up examples: Screenshots of emails, texts or DMs from customers talking about easy set up. Love using ones like the Slack pictured here. Feels more organic and authentic than a marketing case study. 5/ "What's next? How will this get done?" Follow up examples: Visual timelines Introductions to the CSM/onboard team Custom/short videos from CSM leadership When we tailor our follow ups to answer the questions our Buyers are asking themselves - Even (especially!) the subconscious ones Our sales cycles can be smoother, faster and easier to forecast. Buyer Experience > Sales Stages What's your best advice for how to follow up? ps - If you liked this breakdown, join 6,000+ other sellers getting value from my newsletter. Details on my website!

Your follow-up system decides whether you close deals or just “had good conversations.” The first message almost never closes the deal. It only starts the clock. What actually closes deals is what happens after the first message. Let’s break this down properly: 1. Follow-ups are not reminders. They are momentum. If someone didn’t reply, it usually means one of three things: - They were busy - The problem didn’t feel urgent yet * Your message didn’t connect to a live issue Silence is not rejection. It’s unfinished context. 2. A 3-step follow-up system beats random “just checking in” pings. A simple structure that works: Follow-up 1: Re-anchor the problem they care about Follow-up 2: Add proof or insight (data, pattern, example) Follow-up 3: Create a clear decision moment No chasing. No begging. Just clarity. 3. Value-based follow-ups win because they reduce thinking, not add pressure. Bad follow-ups ask for time. Good follow-ups save time. Instead of “Any update?” Use: “Teams like yours usually get stuck at X stage. Is this relevant right now?” That feels useful, not needy. 4. Consistency beats talent in sales follow-ups. The rep who follows up cleanly for 30 days will always beat the rep who sends one great message and disappears. Deals close when: Timing aligns Trust compounds The buyer feels guided, not chased That only happens with consistency. 5. Track replies, not ego metrics. Don’t track “sent messages.” Track: -Which follow-up gets replies -Which wording moves the deal forward -Which step creates objections That’s how systems improve. If your follow-ups are weak, your pipeline will lie to you. If your follow-ups are tight, sales starts compounding quietly in the background. Your follow-up system is not admin work. It’s your hidden sales team.

The follow-up email that got me the job (and the one that didn't) 📧 BAD follow-up (my actual email from 2019): "Thank you for your time yesterday. I'm very interested in this position and look forward to hearing from you soon." Result: Crickets. 🦗 GOOD follow-up (learned my lesson): "Hi Beth, Thanks for explaining the challenges with your product launch timeline. I've been thinking about our conversation and found this case study that faced similar issues. They solved it by using the approach below. Would love to discuss how this might apply to your situation. Best, Me" Result: Job offer within 48 hours. ✨ Here's what actually works: ✅ Reference a specific conversation detail (shows you were listening) ✅ Add value (article, insight, connection, solution) ✅ Ask a thoughtful follow-up question ✅ Send within 24 hours (not 5 minutes, not 5 days) What doesn't work: ❌ Generic "thank you for your time" templates ❌ Desperately asking about timeline updates ❌ Sending your portfolio again (they already have it) ❌ Following up daily like a clingy ex The best follow-up I ever received as a hiring manager: Candidate sent a one-page strategy doc addressing the exact problem we discussed. Didn't ask for the job - just said "thought you might find this useful." Hired them immediately. Pro tip: Your follow-up should make them think "Wow, imagine having this person on our team" not "Please stop emailing me." What's the boldest follow-up move you've ever made? Did it work? P.S. Emails above actually worked, which landed me positions before I was laid off again. Still haven't found my forever work home, but hoping that changes soon. :) #InterviewTips #FollowUpStrategy #JobSearch #HiringHacks #CareerMoves

The Follow-up Dance Everyone wants the contract. Few master the follow-up. Here's what most do: Send the proposal. Wait three days. Send "Just checking in..." Repeat until ghosted. It's the dance of desperation, and your prospect can hear the music. But what if we've got it backwards? McDonald's follows up with "want fries with that?" Amazon follows up with "others also bought..." But you? You're following up with "did you see my proposal?" See the difference? One adds value. The other adds pressure. Your proposal isn't sitting unopened because they forgot about it. It's sitting unopened because you haven't given them a reason to open it. The real follow-up isn't about the contract at all. It's about continuing to be useful. To be interesting. To be worth paying attention to. Share an insight about their industry. Point out a competitor's misstep. Send an article that makes them think. Because the best follow-up isn't a follow-up at all. It's leadership. Formula for Contract Follow-Up: 1. Acknowledge the pain of change: Empathize with the challenges or effort involved. 2. Contextualize the cost of inaction (COI): Connect the delay to tangible consequences, framed in the present. 3. Reframe the obstacle: Make the “enemy” external (e.g., a roadblock, not them). 4. Invite honesty: Create a safe space to hear the real status, including bad news. 3 Messaging Formats 1. Concise & Direct Subject: Are we hitting a roadblock? Hi [Name], You’ve been instrumental in getting this proposal to the finish line, and I truly appreciate the effort. I know [specific COI, e.g., “every week of delay keeps X revenue off the table”]. Has something unexpected come up that’s holding back the final signature? I’d rather know where we stand so we can adapt as needed. Let me know. [Your Name] 2. Empathetic & Collaborative Subject: Checking in on the proposal Hi [Name], I know this process isn’t easy—you’ve been a champion working through the details, and I appreciate it. That said, we’re seeing [specific COI, e.g., “the impact of [X issue] creeping into next quarter”]. Is there an unexpected roadblock we need to address together to move things forward? Or has something else shifted? Happy to adjust if needed—just let me know where we stand. Best, [Your Name] 3. Narrative & Storytelling Subject: Getting ahead of status quo losses Hi [Name], I can imagine how grueling contract reviews can be—it's one of the least glamorous but most critical steps. It got me thinking about [specific COI, e.g., “how $2M slipped through the cracks last year due to the status quo”]. Have we run into an unexpected roadblock that might risk a similar outcome this time around? It’s okay if we’re stuck—I just want to make sure we can keep the momentum toward solving [specific pain point or goal]. [Your Name] ___________ When was the last time your follow-up made someone smarter?

If you’ve ever wondered how to keep in touch with a mentor or follow up after a networking call, this might be the only guide you'll ever need. 👇🏾 One of the most common questions I get is, "How should I follow up after a networking call?" Here's the playbook: 1️⃣ Say "Thank You" This is a non-negotiable. Pro tip? Do it fast, have some class, don't make asks. ✨ Translation? ↳ Same day, ideally within 60 minutes. ↳ Be specific, concise, and genuine. ↳ Don't ask any questions or for any favors. ↳ Bonus: Use a loom video to make it personal and unforgettable. (it's the "handwritten card" of 2025). 2️⃣ Close the Loop Have you heard of the 99/1 phenomenon? ↳ 99% of the time you have a coffee chat, the other person will mention a book, article, person, or resource to leverage. ↳ Only 1% will do something with this info. 💡 𝑪𝒐𝒎𝒎𝒊𝒕 𝒕𝒐 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 1% 𝒘𝒉𝒐 𝒂𝒄𝒕𝒖𝒂𝒍𝒍𝒚 𝒇𝒐𝒍𝒍𝒐𝒘𝒔 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒍𝒊𝒇𝒆 𝒘𝒊𝒍𝒍 𝒄𝒉𝒂𝒏𝒈𝒆. 3️⃣ Add Value You can: ↳ Find out what lights them up and help them accelerate toward it ↳ Find out what keeps them up at night and present a solution to it ↳ Amplify their work ↳ Celebrate their milestones ↳ Aggregate existing data or create new data Ultimately, the secret here is no secret at all. Offering real value demonstrates character and builds relational capital. 💰 And you need to have something in the bank before you make a withdrawal. 4️⃣ Give A (Non-Invasive) Update People 𝒍𝒊𝒌𝒆 to see stories of growth. But people 𝑳𝑶𝑽𝑬 to be a part of someone else's growth story. So, what can you do? Share a quick update on your recent wins or progress. Pro tip: ↳ Keep it relevant and concise. ↳ Tie it back to their investment in you, if relevant. 5️⃣ Make An Ask This comes last for a reason. ↳ Only make an ask after you’ve provided value. ↳ Timing and reciprocity are everything. ↳ When you're done, you're back to #1. Rinse and repeat. ---- Great follow-ups aren’t about pestering—they’re about adding value, showing you care, and staying unforgettable. Master these tactics and watch your relationships transform, forever. 🌱 What’s your favorite follow-up move that I forgot? Drop it below! 👇🏾 ---------------- ♻️ Repost to finally give the blueprint to active job seekers and networkers in your community! 🔔 Follow 🔥 Chauncey Nartey, SHRM-SCP, ACC to stay on the cutting edge of modern career wisdom.

You paid for the booth, wore the polo, and smiled for 3 days straight. And then you got home, opened 400 emails, and followed up 10 days later with "Great meeting you at [show]!" They had no idea who you were. The show isn't where you lose the ROI. The week after is. Here's what actually works: 1. Your follow-up starts before you arrive 👉 The directory is published weeks in advance. Your competitors aren't reading it. 2. Not every lead deserves the same follow-up 👉 Someone who spent 20 minutes with you is not the same as someone who grabbed a pen and walked on. 3. Tag leads hot / warm / cold before you leave the floor 👉 Hot lead: personal note, specific callback, clear next step. Warm lead: relevant resource, light ask, nurture sequence. 4. Include a photo of your booth in your follow-up email 👉 Faces blur after a full day on the floor. A photo jogs the memory before they read a word. 5. Record a 30-second testimonial on the floor 👉 Almost nobody does this. It's the most powerful content you'll make all year. 6. Make it about them, not about you 👉 Nobody asked how long you've been in business. They want to know if you can solve their problem. 7. Send a 60-second video instead of an email 👉 No script. No editing. The most memorable follow-up they'll get from anyone at the show. 8. Always end with a clear next step 👉 "Let me know if you have questions" is not a next step. It's a wish. 9. Follow up more than once, no reply isn't no 👉 Most buyers are busy, not disinterested. 3–5 touches over 3 weeks. 10. Connect on LinkedIn while you're still at the show 👉 One connection from the floor beats 10 cold emails sent a week later. 11. Post a "what we heard" within 48 hours 👉 Not about your product. About their problems. These posts travel. 12. The best content from a show isn't about your booth 👉 One sharp observation from 3 days on the floor will outperform any product post you write all year. The booth opens the door. What you do next determines if it was worth it. What's your favorite way to follow up? 👇 _________ Ready for more leads? Sign up for my free weekly newsletter here → https://lnkd.in/eRXtjQ_C

Why Your Follow-Up Game is Holding You Back (and How to Fix It) Let’s be real: lots of people crush the first meeting. You come in prepared, hit all the right notes, and leave feeling like you’ve just opened the door to a golden opportunity. But then… radio silence. No follow-up. Or worse, you do follow up, but the relationship fizzles out because you don’t know how to keep the momentum going. Sound familiar? It’s not just you, most people are great at starting relationships, but very few know how to maintain them. The truth is, the first meeting is just the audition. The real magic happens in how you nurture the connection after that. Here’s how to step up your game: 1. End the Meeting with a Clear Next Step Don’t leave the meeting with vague promises like “Let’s keep in touch” or “I’ll follow up soon.” Instead, nail down a specific action: “I’ll send you the article I mentioned by tomorrow.” “Let’s schedule a time next week to dig deeper into X.” “Would it be helpful if I connected you with someone in my network who does Y?” Make it actionable and time-bound so you’re not left scrambling later. 2. Personalize Your Follow-Up After the meeting, don’t just send a generic “Great to meet you!” email. Instead, reference something specific you discussed: A challenge they’re facing. A book, tool, or resource you promised to share. An idea you brainstormed together. This shows you were engaged and are invested in their success, not just yours. 3. Add Value Before You Ask for Anything This is where most people go wrong. They think, “How soon can I pitch them?” Instead, focus on helping them first. Share resources, insights, or connections that could make their life easier. The more value you bring, the more likely they’ll stick around for the long haul. 4. Be Consistent Without Being Annoying Networking is about staying top of mind without being a pest. Use these strategies to stay in touch without overstepping: Send a quick update on a topic you discussed (e.g., “I thought of you when I saw this article about X”). Check in after a few weeks with a question about their progress or needs. Invite them to an event, webinar, or coffee chat if it aligns with their goals. Consistency beats intensity. Don’t disappear for six months and then randomly pop up with an ask. 5. Schedule a Relationship Check-In Make it a habit to review your key relationships every month. Who needs a follow-up? Who can you re-engage? Networking isn’t about waiting for the right moment; it’s about creating opportunities through regular touchpoints. --- The Bottom Line: Strong networking isn’t built on one-off meetings—it’s built on intentional follow-ups. Stop thinking of it as “bugging” people and start treating it like building a partnership. The people who master this are the ones who stand out. So, take ownership of your follow-up strategy, and don’t let those first meetings go to waste.