Improving LinkedIn Creator Experience

Most people use LinkedIn to post, but the real growth happens when you start using its features strategically. Here are a few underrated yet powerful ways to expand your reach, influence, and credibility on LinkedIn 👇 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 “𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗼𝗱𝗲” Turn it on and choose your top 5 hashtags. It signals your niche to LinkedIn’s algorithm and unlocks analytics, newsletters, and follower insights. 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝘁𝗼 “𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀” Add your perspective to industry-specific topics curated by LinkedIn. Each thoughtful contribution increases visibility, credibility, and the chance to earn a “Top Voice” badge. 𝗦𝘁𝗮𝗿𝘁 𝗮 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿” A newsletter builds loyal readership and authority. Every subscriber gets notified directly in their inbox, a perfect way to turn followers into fans. 𝗛𝗼𝘀𝘁 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗟𝗶𝘃𝗲” 𝗼𝗿 “𝗔𝘂𝗱𝗶𝗼 𝗘𝘃𝗲𝗻𝘁𝘀” Go beyond posts and have real-time conversations. Share insights, invite guests, and connect deeper with your community. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 “𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻” Pin your best work, a viral post, case study, video, or website to convert visitors into followers or leads instantly. 𝗖𝗿𝗲𝗮𝘁𝗲 “𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹𝘀” These are native PDFs you can swipe through, perfect for storytelling, mini-guides, or frameworks. They get 3× higher engagement than plain text posts. 𝗨𝘀𝗲 “𝗣𝗼𝘀𝘁 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴” LinkedIn now allows scheduling directly within the platform. Plan a week’s content in one sitting, stay consistent, and never miss your best posting time. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗣𝗼𝗹𝗹𝘀” Ask questions, spark debate, and gather insights. Polls drive high engagement especially when you add thoughtful follow-up comments once results come in. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 “𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀” 𝗶𝗻 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗠𝗼𝗱𝗲 Go beyond vanity metrics. Check engagement rates, top-performing post types, and follower demographics to shape a smarter content strategy. 𝗝𝗼𝗶𝗻 𝗮𝗻𝗱 𝗘𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 “𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀” Find niche-specific groups, add value to discussions, and connect with like-minded professionals. Many collaborations start here and not in DMs. 𝘽𝙤𝙣𝙪𝙨: 𝙋𝙧𝙚𝙢𝙞𝙪𝙢-𝙊𝙣��𝙮 𝙁𝙚𝙖𝙩𝙪𝙧𝙚𝙨 𝙏𝙝𝙖𝙩 𝙂𝙞𝙫𝙚 𝙔𝙤𝙪 𝙖𝙣 𝙀𝙙𝙜𝙚 If you’re serious about accelerating your growth, LinkedIn Premium offers a few hidden superpowers: 𝗜𝗻𝗠𝗮𝗶𝗹 𝗖𝗿𝗲𝗱𝗶𝘁𝘀 – Reach out to anyone directly, even outside your network. 𝗪𝗵𝗼 𝗩𝗶𝗲𝘄𝗲𝗱 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 (𝗙𝘂𝗹𝗹 𝗛𝗶𝘀𝘁𝗼𝗿𝘆) – Track who’s engaging with your brand. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗖𝗼𝘃𝗲𝗿 𝗜𝗺𝗮𝗴𝗲 - Add multiple cover images to share your story or journey. Growth on LinkedIn isn’t about posting more, it’s about using the platform smarter. Combine these tools with consistent engagement, and your reach will compound over time. Follow #socialJJ to read more of my posts. #linkedIn

We turned 24 employees into LinkedIn creators. In 85 days, it generated $151,000/month in new MRR and 27 new clients signed. Prospects kept telling our sales team: "We see you guys everywhere." Here's exactly how we built the system: 1. Make posting effortless for your team Most team members have a full-time job. LinkedIn isn't in their job description. So we removed every friction point: → Team members reuse proven post angles from top performers in the company → A dedicated designer handles visuals for every post → Visuals drive 2-10x the reach of text-only posts The writing is on them. Everything else is handled. 2. Train them properly You can't tell people to post and hope for the best. We ran 1-on-1 sessions to plan content, rewrite hooks, and brainstorm angles. We also brought in external LinkedIn coaches for team-wide sessions. One team member went from struggling to hit 40 likes to consistently hitting 150+ after a single session. He grew from 4,000 to 19,000+ followers. The fastest shortcut: show people what great looks like, then give them a repeatable system to get there. 3. Equip them with the right tools → Taplio: filter viral posts by topic, minimum likes, and recency. Instant feed of proven content ideas in your niche. → Scripe: search by specific creators and pull a feed of only their top-performing posts filtered by engagement. Great for reverse-engineering what works. → Grammarly: real-time corrections as you write. Non-negotiable for anyone writing in their second language. 4. Hire people who already want to grow The best people you'll hire are already thinking about building their own audience. Your company becomes the vehicle for them to do it, that intrinsic motivation is impossible to manufacture. When your LinkedIn presence is strong, those candidates find you through content. 5. Lead from the top None of this works if leadership isn't posting. When the team sees founders and managers showing up consistently, there's no excuse not to. Every team member who grows also builds conviction for the rest that it's achievable. It compounds fast. We now have 7 team members with 10,000+ followers each and 251K+ combined across the company. How are you currently approaching LinkedIn in your company?

LinkedIn 𝐢𝐬 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐫𝐞𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐦𝐞𝐚𝐧𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦. For years, many creators believed reach was mainly driven by engagement signals. More comments, more reactions, more activity. In a recent update, LinkedIn feed leader Tim Jurka explained that the platform is evolving with ranking systems powered by generative recommenders and large language models. At first glance, this sounds like a technical update. The deeper shift is about what kind of content professionals actually see. These models analyze signals such as a member’s skills, experience, interests, and long-term engagement patterns to understand what professionals genuinely want to learn from. This means the Feed is gradually moving beyond popularity signals alone and moving closer to relevance, expertise, and authentic professional insight. LinkedIn has also made it clear that several behaviors that once artificially boosted reach are being reduced. Automated comments, engagement pods, recycled thought-leadership posts, and engagement bait such as “Comment YES if you agree” are becoming far less effective signals. Instead, the platform is prioritizing posts that reflect real experience, useful insight, and meaningful professional perspective. I have started noticing this shift in my own journey as well. When I began focusing my content more clearly around my niche, LinkedIn strategy and professional authority building, the nature of the conversations began to change. The discussions became more thoughtful, 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐚𝐬𝐤𝐢𝐧𝐠 𝐝𝐞𝐞𝐩𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐡𝐨 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐧𝐨𝐰 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐞𝐝 𝐦𝐲 𝐰𝐨𝐫𝐤 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐨𝐬𝐭𝐬 where I shared practical insights from real experience. That reinforced something important for me. Trust on LinkedIn rarely grows from viral tactics. It grows when professionals consistently 𝐬𝐡𝐚𝐫𝐞 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩 𝐨𝐭𝐡𝐞𝐫𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐜𝐥𝐞𝐚𝐫𝐥𝐲. Which aligns closely with the direction LinkedIn appears to be moving. Professionals come here to learn from other professionals, not from automated conversations. And the Feed is increasingly being designed to reinforce that. My biggest takeaway from this update is simple. 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐢𝐬 𝐠𝐫𝐚𝐝𝐮𝐚𝐥𝐥𝐲 𝐬𝐡𝐢𝐟𝐭𝐢𝐧𝐠 𝐟𝐫𝐨𝐦 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐬𝐢𝐠𝐧𝐚𝐥𝐬. As LinkedIn continues evolving its Feed around authentic professional conversations, the real question becomes: Are we creating content to trigger engagement, or sharing insights that professionals genuinely want to learn from? Source: LinkedIn Feed Update – Tim Jurka LinkedIn News India LinkedIn News #LinkedIn #ThoughtLeadership #FutureOfWork #PersonalBranding

LinkedIn is making waves again with a new algorithm adjustment designed to put expertise back at the forefront of our feeds, rather than just highlighting those with large followings. Here’s what’s new: Phase-Out of Creator Mode: LinkedIn is shifting its focus from helping users become creators to enabling them to share their expertise more effectively. This resonates with what I've heard from my executive clients who are more interested in substantive engagement than in simply amassing followers. Customizable Premium Features: For Premium users, LinkedIn now offers the ability to add custom buttons to profiles and posts—like "Visit my website" or "Book an appointment." This enhancement is a sleek addition for professionals looking to increase interaction directly through the platform. Promotion of Thought Leadership: The introduction of thought leadership ads allows companies to highlight significant contributions, helping to amplify the voices that matter most in their industries. Democratization of Tools: The valuable tools once reserved for Creator Mode are now available to all users, ensuring everyone has access to resources that help build audience and engagement. Focus on Quality Content: With the revised algorithm, LinkedIn aims to present more relevant "suggested posts" based on users' interests, promoting deeper and more meaningful interactions. Revival of Newsletters: Acknowledging the effectiveness of newsletters, LinkedIn is enhancing its features to support this format, recognizing its value in maintaining engagement without the need for daily posts. The true essence of creating isn't about viral content; it's about cultivating a genuinely engaged community. In 2024, LinkedIn seems set on balancing the scales between creator-driven content and genuine expertise. Thought leaders time to shine! #personalbranding #thoughtleadership #contentcreation #linkedinforcreators P.S. Using 'contribute expertise' right beneath your share box, start contributing to the collaborative articles.

How to Make Yourself More Discoverable on LinkedIn Most people try to grow on LinkedIn by posting more but that’s not actually how the platform works LinkedIn first needs to understand who you are and what topics you belong to. Only then can it distribute your posts to the right audience. Think of it less like social media and more like a topic graph. Here are a few things that I've found materially influence discoverability: 1/ Your headline teaches the algorithm! LinkedIn heavily weights the keywords in your headline. If your headline says something vague like “growth leader” or “marketing enthusiast,” the algorithm has very little to anchor on. If it says something like: AI marketing Product marketing Growth strategy LinkedIn can now index you to those topics. Your headline is effectively your primary topic signal, so choose it wisely! 2. Your profile needs topic consistency LinkedIn builds a semantic profile of you using: • headline • about section • skills • post topics If your profile says one thing but your posts talk about something completely different, the system struggles to categorize you. Creators who grow quickly tend to stay within clear topic clusters. 3. Skills matter more than people think LinkedIn uses the predefined skills section as part of search and recommendation. Your top three skills carry the most weight, so they should reflect how you want to be discovered. Think of them as structured keywords. 4. Early engagement still matters LinkedIn distributes posts in stages. Research by LinkedIn algorithm analyst Richard van der Blom found the platform tests posts with a small audience first before expanding reach if engagement is strong. Comments and dwell time matter more than likes. 5. Clear ideas beat clever posts In the long run the creators who grow the fastest do not necessarily post the most. They are the ones associated with a clear idea. For example: • product led growth • creator economy • AI marketing When people think of the topic, they think of the person. That is how the algorithm and the audience reinforce each other. Did I miss anything that you find is working well for you??

Nobody knows LinkedIn better than Official LinkedIn Creators. Yes—official. Not self-proclaimed experts or viral one-hit wonders. Let’s get one thing straight: Just because someone is getting reach on LinkedIn doesn’t mean their content is valuable. The algorithm isn’t perfect—it gets tricked. When it sees high engagement, it pushes the post further, regardless of whether the content actually makes sense or serves any purpose. What’s worse? Most of these so-called creators are part of engagement pods—closed groups where people comment and like each other’s posts to game the system. That’s fraud, not content strategy. Why my opinion on this platform matters? Because I’m not just another creator. I’m an Official LinkedIn Creator—part of LinkedIn’s exclusive Campus to Creator Program where a few handpicked individuals across India got direct access to LinkedIn’s editorial team. We were trained to guide student creators and understand exactly what LinkedIn promotes—and why. 🚫No clickbait. 🚫No fluff. 🚫No reposted viral junk. We learned what quality looks like through LinkedIn’s lens. That access gave me insights most creators never get—and helped me earn the Top Voice badge, back when I wasn’t a founder or agency owner—just a technical writer posting with purpose. I was also among the very few from India who got featured across diverse content categories consistently. Not because I went viral—but because I was authentic. 👇What actually works on LinkedIn (and what doesn’t): ⏺️Authenticity over virality. Viral posts get you attention. Authenticity keeps people coming back. ⏺️No shortcuts, no pods. Real growth doesn’t come from engagement groups. It comes from writing things that actually resonate. ⏺️Clarity in positioning. If your audience can’t tell what you do in 10 seconds, your content strategy needs a revamp. ⏺️Story-led content. Share your journey but focus on simplifying complex topics through story with no random emotional fluff story. ⏺️Niche, not noise. The more specific you are, the more relevant you become. ⏺️Stop chasing followers. Follower count is a myth. 500 people who trust you are worth more than 50,000 who forget you. ⏺️Don’t copy-paste Twitter/X threads. LinkedIn is a different beast. People here are not scrolling for entertainment—they're looking for depth, perspective, and insights. ⏺️Quality > frequency. You don’t need to post daily. But when you do, make it count. If you're treating LinkedIn like Instagram—you’re already losing. This platform rewards long-term thinkers. People who build communities, not just audiences. People who give more than they take. So before you post your next "10 tips to be productive" or fake success thread—pause. Ask yourself: “Am I creating content to impress or to impact?” Because one will get you likes. The other will build your authentic brand. #RTwritingroom #linkedincreator

Creators on LinkedIn aren’t creating authentic content anymore. And the worst part? Most are blaming the algorithm. If you’ve scrolled LinkedIn for even five minutes, you’ve seen it. The same selfie. The same short lines. The same emotional-but-not-really-that-emotional story. The same “What do you think?” fishing line at the end. “If it worked for them, maybe it’ll work for me.” - is how creators lose their edge. LinkedIn just shared a new product update (Nov 2025, by Sakshi Jain) revealing that the algorithm isn’t punishing creators. LinkedIn actually removes demographic signals like age, gender, race — they’re not used at all in deciding reach. So why do two “similar” posts get different results? Because the algorithm now evaluates hundreds of signals that prioritise: 🤾 originality 🎯 relevance ✍ insight 👩💼 actual usefulness to your audience And here’s the highlight: LinkedIn confirmed that while content competition has exploded, so have the opportunities — especially for creators who aren’t copying a formula. The system is now testing “creator allocation” — meaning if two creators post about similar things, the one with more distinctive, higher-quality content gets ranked higher. So if your posts look like everyone else’s? The algorithm isn’t blocking your reach. Your sameness is. So what should you be doing? 1. Clarity: Identify your actual edge. What is the thing only you can say because you’ve lived it? 2. Distinction: Say it in a way nobody else can. Your tone, your story, your thinking — not a template. 3. Resonance: Watch the right signals, not the loud ones: DMs invites collaborations referrals repeat viewers deeper conversations in comments (yes, I'm looking at the AI comments) So the next time you write a LinkedIn post, ask yourself: “Am I saying something I actually believe in?” But creator- professionals who stand out - by being themselves - build unfair advantage in their career. Have you seen this shift on LinkedIn?

𝗛𝗢𝗧 𝗧𝗔𝗞𝗘: ♨️ Most agencies are wasting LinkedIn's potential. 🤳 They default to posting "𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁" on their company pages—𝘩𝘰𝘭𝘪𝘥𝘢𝘺 𝘱𝘰𝘴𝘵𝘴, 𝘵𝘦𝘢𝘮 𝘰𝘶𝘵𝘪𝘯𝘨𝘴, 𝘯𝘦𝘸 𝘩𝘪𝘳𝘦𝘴, and other 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 that feel good inside the agency but 𝗱𝗼𝗻'𝘁 𝗺𝗼𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲 𝘄𝗶𝘁𝗵 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀. But here's the truth: prospects don't follow agency pages. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗳𝗼𝗹𝗹𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲. ✖️ That's where most agencies miss the opportunity. According to LinkedIn's recent Working with B2B Creators report, 𝟴𝟮% 𝗼𝗳 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿𝘀 𝘀𝗮𝘆 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗲𝗶𝗿 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. 𝟴𝟳% 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝗽𝗿𝗲𝗳𝗲𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀, not brands. 🤝 This isn't about going viral. It's about visibility and trust. LinkedIn is now the #1 most trusted and most used platform for B2B creator content. 𝟱𝟵% 𝗼𝗳 𝗕𝟮𝗕 𝗯𝘂𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, more than any other platform. 📈 And it works. Buyers are engaging with this content at every stage of the journey:  • 52% discover new B2B brands through creator content.  • 49% assess product credibility with it.  • 38% connect with salespeople after engaging with it. 𝗧𝗵𝗲 𝗱𝗮𝘆𝘀 𝗼𝗳 𝗿𝗲𝗹𝘆𝗶𝗻𝗴 𝗼𝗻 𝗦𝗘𝗢, 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗹𝗱 𝗲𝗺𝗮𝗶𝗹𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝗴𝗲𝗻𝗰𝘆'𝘀 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗿𝗲 𝗼𝘃𝗲𝗿. 👩🏫 But you know what stands out? A smart, consistent presence on LinkedIn—from 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺, 𝘀𝘂𝗯𝗷𝗲𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝘀, and 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀. Not company posts. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗽𝗼𝘀𝘁𝘀. 🗺️ If you're looking for a modern way to 𝗴𝗿𝗼𝘄 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀, 𝗯𝘂𝗶𝗹𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, and 𝗱𝗿𝗶𝘃𝗲 𝗮𝗰𝘁𝗶𝗼𝗻, here's a simple roadmap:  𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝟭–𝟯 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 with something to say and willing to show up.  𝟮. 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, not promotion—share insights, not announcements.  𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗿𝗵𝘆𝘁𝗵𝗺. Weekly posts beat "when we get around to it."  𝟰. 𝗔𝗺𝗽𝗹𝗶𝗳𝘆 𝘄𝗶𝘁𝗵 𝗽𝗮𝗶𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 if needed (LinkedIn's Thought Leader Ads can boost creator CTR by 252% over single image ads). I hear from agencies constantly: "𝘐𝘧 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘫𝘶𝘴𝘵 𝘴𝘱𝘦𝘢𝘬 𝘰𝘯 𝘢𝘯 𝘦𝘷𝘦𝘯𝘵 𝘴𝘵𝘢𝘨𝘦 𝘪𝘯 𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘴, 𝘐'𝘥 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘪𝘯 𝘢 𝘩𝘦𝘢𝘳𝘵𝘣𝘦𝘢𝘵." Some even pay sponsorship fees for the privilege. 🎤 But the irony? 𝗬𝗼𝘂'𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗼𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗶𝗰. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝘀 𝗮 𝘀𝘁𝗮𝗴𝗲. And it can put you in front of hundreds or even thousands of your ideal prospects every single day. 🏆 𝗧𝗵𝗲 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲𝘀 𝘄𝗵𝗼 𝘄𝗶𝗹𝗹 𝘄𝗶𝗻.

When I was at Snap, we'd implement 2-3 algorithm changes a week. Creators would be up 40% one week, down 50% the next. What I learned? You can't win visibility by gaming the algorithm. But here’s what you can control: My years in the Snap algorithm room were eye-opening. Once, our engineers presented an algorithm change that increased time spent by 2%. Great news for creators, right? But dig into the data - you’d see individual publishers were whiplashed. Some were up 50%, others down just as hard. The next week? Flipped. Those gains and losses reversed completely. Here’s what that experience taught me: You CANNOT outsmart week-by-week changes to the algorithm. However, YOU CAN study and master what the platform is optimizing for LONG-TERM. On LinkedIn, 4 business goals determine which posts rise to the top. Here’s how you can start creating content with those objectives in mind: 1. TIME SPENT + DAU LinkedIn wants more from us than a quick DM check. The ideal? We lock into content while commuting...or on the toilet (yes, we all do it). Plus, we become Daily Active Users (DAU) with a reliable LinkedIn habit. → HOW TO ACT ON IT: Your content has to spark an experience that lasts over time. Craft posts with enough valuable fodder to keep me reading. Cultivate a dynamic personality that makes me want to interact with you through the week. 2. TIME 𝗪𝗘𝗟𝗟 SPENT LI doesn't care about engagement at all costs. They want to make our experience feel VALUABLE. Because that value incentivizes us to keep our profiles updated (and keep their data products super sellable). → HOW TO ACT ON IT: You need to send the platform indicators that your content is delivering significant value to users. If folks are re-sharing your post or DM’ing you to learn more - aces. 3. LEARNING: LinkedIn is explicit that they want to be a learning platform. They prioritize content with insights and lessons that help people elevate their career and enrich themselves. Educational content is what they'll reward in the long run. → HOW TO ACT ON IT: Always think about helping your audience SEE THEMSELVES in your post. When you share a story, it’s for the learning I can carry forward. When you post a win, it’s so I can learn from the roadmap that got you there. 4. NEWS: LinkedIn wants to step in as a replacement for X. Their goal is to become the platform where news is broken by execs - almost a trade pub where users are the reporters. → HOW TO ACT ON IT: Prioritize education over promotion, and consider investing in tentpole announcements and reports that offer deep insight and value to your audience. Above all, LinkedIn wants to elevate its brand. To do that, it's going to prioritize the highest value content on the platform. Forget the algorithm. Focus on making your content the best it can be. 👋 I’m on a mission to master LinkedIn strategy for B2B execs. I publish my findings weekly. Follow + learn with me in public.