Steps to Revitalize Your Team's Creative Process

If you’re tired of team exercises that feel forced, try the Start / Stop / Continue ritual that actually builds team bonding. Here’s how to do it: Step 1: Pick a topic Choose one specific area you want to improve. You can do this as a team (like marketing strategy, branding, or workflow) or even as a couple or family (like health habits or household routines). When my team did this for our marketing strategy, we asked: “What’s working? What’s not? What should we try next?” Step 2: Sticky it up Give everyone a stack of sticky notes. Each person writes down every task they do related to that topic (one per note). Then, color-code: • Different colors for different people (for transparency) • Or all one color if you want to keep feedback anonymous This part alone often surprises people. We realize how many invisible tasks we’re doing, and how much effort goes unnoticed. Step 3: Place the tasks Draw three columns on the board: 🟢 Start – New ideas or things worth trying 🔴 Stop – Tasks that drain time or add no real value 🟡 Continue – What’s working and worth doubling down on Then, together, sort each sticky. When we did this at Science of People, we learned: • We wanted to start experimenting with Medium and LinkedIn posts • We needed to stop wasting time on low-return platforms (sorry, X) • And we should continue doing more of what was driving real results (YouTube, email newsletters, and blog writing) If you disagree on something (like we did about Medium), place it in between columns as a trial. Set a test period. For example, “Let’s try this for 2 months and then review.” Step 4: Create a safe space This is a critical step. Start / Stop / Continue only works when feedback feels safe. You’re talking about the task, not the person. We even use different colored stickies to separate ideas from ownership. That way, no one feels attacked. When people feel psychologically safe, they share the truth, and that’s when real improvement happens. Step 5: Assign and act Insight without action is just decoration. So before you finish, assign ownership: • Who’s starting the new tasks? • Who’s stopping or phasing out the old ones? And for the “Continue” column, ask: “Can we make this even better?” A bonus: It works outside of work, too I even do this exercise with my husband once a year, for our health and habits. We’ve listed things like: • Start: Morning protein shakes, evening routines • Stop: Buying soda, eating out too often •Continue: Yoga and weekend soccer We walk away feeling more connected and intentional. The takeaway: When you pause to ask, “What should we start, stop, and continue?” you give yourself (and your team) permission to refocus energy where it truly matters.

Most creative teams don’t fail because they lack ideas. They fail because they keep repeating the ones that already worked (hear me out). It’s subtle. Feels smart. Feels efficient. The numbers are solid. The system hums along. But if you zoom out, you start to see it for what it is: Stagnation wearing a high-performance costume. I’ve led teams where this exact thing happened. Everything looked fine on the surface — until reach started dipping, engagement fell flat, and the content just felt… tired. We fixed it with something simple: A once-a-month Content Hackathon. How It Works: • Monthly or quarterly, dedicate a full day to pure content experimentation. • Start with brainstorming—what haven’t we tried yet? • Limit the output—each team member creates no more than two experimental pieces (quality over quantity). • The rule: No safe bets. No recycled ideas. The content must be something the team has never done before. • Wrap-up: At the end of the day, review all the content as a team. Vote on the best idea, and celebrate the winner. Pro Tip: Add an incentive. People push harder when there’s something at stake—whether that’s a cash prize, team recognition, or just bragging rights. Some of our best-performing ideas came out of those days. Not from following the formula. But from breaking it on purpose. Most teams live in the comfort zone of what already works. But if you're serious about growth, you need to make space for what hasn't been proven yet. Because content that works is easy to scale. But content that leads? That changes your brand? That only comes from the part of the process most teams never touch.

The more mistakes a team makes, the more quickly they learn and more resilient they become… yet so many of the teams I work with are terrified of making a mistake! They have so much on their plates that they’re singularly focused on crossing things off their lists so the thought of experimenting with a new approach and having to redo it is soul-crushing. OR They’re operating within a prove-your-worth culture in which mistakes are attributed to personal failure and incompetence. OR There is no appetite for risk and the only acceptable way of working is to do things the way they’ve always been done. OR any number of other reasons top performers make themselves small instead of taking a risk that could be a win. This is bad for business. And for morale. When mistakes are seen as part of the process, teams feel safer taking risks, which leads to creative solutions and faster progress. Leaders need to focus on 3 things to encourage experimentation so their teams will risk making mistakes in pursuit of a win: 𝟭. 𝗙𝗼𝘀𝘁𝗲𝗿 𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝘃𝗲-𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻 When we meet failures with compassion, we soften the emotional blow and decouple it from identity. With compassion, the individual is not a failure (fixed mindset)… they’re an innovator who tried something that failed (growth mindset). ❇ Tip: Normalize mistakes and conversations about mistakes by conducting regular retros for missteps, large and small. Emphasize the key learnings and takeaways, not the flawed logic or approach. No blame, no ego threat, no identity crisis, no problem trying it again another way. 𝟮. 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗮 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 When learning is valued over perfection, teams are more willing to experiment, try new approaches, and push boundaries. ❇ Tip: Reinforce growth mindset as a core cultural tenet. Encourage team members to set personal development goals and allocate a budget to it. Even a small contribution can have symbolic & cultural value. Reward effort and improvement, not just outcomes and encourage voluntary share-outs or team-wide trackers. 𝟯. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 Experimentation increases both the absolute number of failures and the failure rate. AND Done with systems, strategy and intention, it also accelerates growth, discovery and successful solutions. Establishing a system for experimentation allows teams to test ideas in controlled, low-risk environments where failure is seen as a step toward success. ❇ Tip: Implement a process for innovation sprints in which team members are encouraged to suggest & test bold ideas with clear guidelines on how to analyze & iterate based on the outcomes. These shifts to culture and process can have a massive impact. Teams that are encouraged to make mistakes ✔ learn more quickly, ✔ are more resilient and ✔ are more likely to take smart risks that can lead to sustainable, step function success.

Hack Your Team's Mindset: 5 Unconventional Warmups for Innovation Workshops 🧠⚡ Ever run an innovation workshop that felt like trying to start a car with a dead battery? That first 30 minutes determines whether you'll get breakthrough ideas or recycled thinking. Something that I call getting into the “psychology of innovation”. After facilitating several sessions, I've discovered something surprising: the traditional "let's go around and introduce ourselves" kills creative energy before it starts. Your team's brains are still in operational mode—not possibility mode. Here are five unconventional warmups I've tested that rewire neural pathways for innovation in under 20 minutes: 1. The Impossible Question Challenge 🔥 Start by asking questions that have no "correct" answers: "How would you design a restaurant on Mars?" or "What if sleep became optional?" This immediately signals we're breaking free from conventional thinking. 2. The Reality Bending Exercise ✨ Have everyone write down three "unchangeable facts" about your industry. Then challenge teams to imagine a world where each "fact" is no longer true. As Steve Jobs said, "Reality can be distorted"—this exercise trains that muscle. 3. The Reverse Assumptions Game 🔄 List 5-10 core assumptions about your business. Then systematically reverse each one: "What if we charged more for less?" or "What if our customers became our employees?" This shatters mental models almost instantly. 4. The "Yes, And..." Chain Reaction ⛓️ One person proposes a wild idea. Instead of evaluating it, the next person must say "Yes, and..." adding something to evolve it further. Continue for 3-5 minutes. This dismantles our innate criticism reflex. 5. Two-Minute Futures ⏱️ Give everyone two minutes to draw what your industry will look like in 2040. The time constraint bypasses the analytical brain and accesses the intuitive one. The crude drawings often reveal surprising insights about shared hopes and fears. Remember: Innovation doesn't need fancy frameworks—it needs minds free from invisible constraints. These warmups aren't just games; they're pattern-disruptors that help your team escape their mental programming. What's your go-to innovation warmup? Have you tried activities that break conventional thinking patterns? #InnovationWorkshops #CreativeThinking #DesignThinking #TeamFacilitation #Creativity #TransformativeMindset

The Secret Weapon of Growth? A System for Creative Breakthroughs. Recently, I led a workshop for a powerhouse collective of women leaders on applying Creative Problem Solving to illuminate old challenges. We didn’t just chase ideas—we built a repeatable muscle for clarity and momentum. Here are 3 takeaways: 🔍 1. Frame It Before You Fix It You’ve heard the quote "A Problem Well Stated is Half Solved." Most teams rush to address symptoms. We slow down and stretch the problem definition itself. Ask: Why is this an issue? What is the fundamental barrier? Reframing unlocks a new universe of possibilities. 💡 2. Split Your Thinking to Sharpen Your Impact Your brain thrives in two modes: Divergence (wild ideas) and Convergence (focused decisions). Mixing them muddies both. Generate without judgment, then judge without generating. That separation fuels breakthroughs. 🚀 3. Make Discomfort a Habit New ideas feel risky—your brain prefers the familiar, even when it’s failing. Bravery isn’t a feeling; it’s a practice. Lean into the butterflies. Build routines that stretch your comfort zone and spark creative leaps. Here’s what Amy L. Halford, Chief Growth Officer of Thrive Petcare had to say: "I was stuck on a complex challenge, and Joan’s session completely changed the way I approached it. Her process helped me think differently, get unstuck, and uncover new perspectives that became the springboard for my team’s next phase of work." 👉 DM me or reach out to joan@thecreativeconservancy.com to discuss customizing this session for your biggest Q4 challenge.