Techniques for Enhancing Creative Thinking

Most people think storytelling is just for writers and filmmakers. But the best business leaders know better. They use stories to close deals, inspire teams, and build movements. After studying how the best in the world communicate, I noticed something fascinating. They don't wing it. They use specific frameworks that turn messages into movements. 💡 The Pixar framework? It turns any change story into something memorable. "Once upon a time, retail was only in stores. Every day, people drove to shop. One day, Amazon changed everything." Simple. Memorable. Powerful. 💡 Simon Sinek's Golden Circle works because humans buy into purpose before products. Start with why you exist. Then show how you're different. Finally, reveal what you deliver. Watch how Apple does this in every launch. 💡 The StoryBrand approach flips traditional marketing. You're not the hero. Your customer is. You're just the guide helping them win. 💡 The Hero's Journey isn't just for movies. It brings founder stories to life. The call to adventure. The obstacles faced. The transformation achieved. We see ourselves in their struggle. 💡 Three-Act Structure works because our brains naturally think this way. Setup. Conflict. Resolution. Beginning. Middle. End. It's how humans have shared knowledge forever. 💡 ABT (And, But, Therefore)? It's beautifully simple. Here's the situation AND here's the context. BUT something changed. THEREFORE here's what happens next. Clear thinking in three beats. These aren't scripts to memorize. They're lenses to see through. Each one helps you connect differently. Each one moves people in unique ways. The magic happens when you know which framework fits which moment. And sometimes, when you blend them together. Which one are you trying this week? ♻️ Repost if this resonates with you. Follow Desiree Gruber for more insights on storytelling, leadership, and brand building.

I wasn’t lazy. I was just distracted. (And I didn’t even realize it.) Tasks that should’ve taken 30 minutes dragged on for hours. Blank screens. Zero motivation. Endless scrolling. The problem wasn’t Time management. It was 𝗙𝗼𝗰𝘂𝘀 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁. Then one day, I stumbled upon a 𝘔𝘦𝘥𝘪𝘶𝘮 article that listed a few unusual focus hacks. I tried them. Tweaked them to fit my life. Soon, I started showing up better. With clarity, not chaos. Here’s what worked for me - (If focus has been a struggle lately, this might just help.) 1. 𝗚𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗮 𝗳𝗮𝗰𝗲 We often chase vague goals — deadlines, KPIs, praise. But real energy comes when your work feels personal. One day, I was stuck on a complex analysis. No motivation. Then I pictured telling my mom what I did at work today. Her smile. Her pride. That image changed everything. Suddenly, it wasn’t just a task. It was something to be proud of. ➡ Ask yourself: “Who would I be excited to share this with?” Picture their face. Then start the work. 2. 𝗢𝗻𝗲 𝘀𝗼𝗻𝗴. 𝗢𝗻 𝗹𝗼𝗼𝗽. 𝗧𝗵𝗮𝘁’𝘀 𝗶𝘁. It sounds odd, but looping one instrumental track helps me zone in. I use Shri Hanuman Chalisa – Instrumental. No lyrics. Just rhythm. In no time, my brain quiets down. The repetition becomes an anchor: “You’re working now. Stay here.” ➡ Pick a calm, lyric-free track. Hit repeat. Let it ground your attention. 3. 𝗧𝗵𝗲 2-𝗠𝗶𝗻𝘂𝘁𝗲 𝗣𝗿𝗲𝘃𝗶𝗲𝘄 𝗧𝗿𝗶𝗰𝗸 Before starting a task, I set a 2-minute timer. No typing. No scribbling. Just look at the task. It’s like a warm-up for the brain. You’re letting your mind settle into the work, not crash-land into it. ➡ Try this tomorrow. Just 2 min of stillness before starting. You’ll be surprised how much smoother the task feels. 4. 𝗜 𝗯𝘂𝗶𝗹𝘁 𝗮 𝗙𝗼𝗰𝘂𝘀 𝗚𝗿𝗮𝘃𝗲𝘆𝗮𝗿𝗱 (𝘆𝗲𝘀, 𝗿𝗲𝗮𝗹𝗹𝘆) Every time I get distracted during work hours, I don’t fight it. I note it down in my phone’s Notes app. • An unfinished Udemy course • A half-watched YouTube video on AI agents • The novel I abandoned after Chapter 7 • A call I owe to a childhood friend It’s not about guilt — it’s about awareness. A quiet system that tells me: “This is not urgent. It can wait.” ➡ Create a “Graveyard” note. Every time your mind wanders, log it. Then return to your core task. The Result? I’m still a work in progress. But I’m sharper. Quieter. Less reactive. The Biggest Shift? Not in my schedule, but in how I protect my attention. REMEMBER - You don’t need more hours. You need fewer attention leaks. P.S. Which of these 4 hacks would you try first? 𝘐𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘧𝘶𝘭 → 𝘳𝘦𝘱𝘰𝘴𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬. LinkedIn Guide to Creating #big4 #lifestyle #productivity #timemanagement

Harsh truth for control freak managers: The best leaders I've ever worked with created environments where everyone felt safe to speak the truth. I've observed this pattern consistently in both high-performing and struggling organizations: Struggling teams → Limited psychological safety → People withhold their best ideas and critical feedback Thriving teams → Strong psychological safety → Innovation flourishes and problems get solved faster What happens when leaders build psychological safety: ↳ People flag problems before they become disasters ↳ Team members bring their full creativity to challenges ↳ Diverse perspectives emerge naturally in discussions ↳ Less time wasted on politics, more energy for solutions ↳ Critical feedback flows upward, not just downward The research backs this up, too… Google's Project Aristotle found that psychological safety was the #1 predictor of team performance - more important than individual talent, experience, or any other factor. This isn't about being "soft" – it's about being smart. Your team's psychological safety directly impacts your bottom line. The most successful leaders understand that protecting their team means creating space for honest dialogue, even when it challenges their own thinking. What's one thing you do to make your team feel safe to speak up? — Reshare ♻️ if you believe great leadership starts with psychological safety. And follow me for more insights like this.

Communication at work sucks? Ever noticed how some teams just “click” while others go back and forth all the time? The secret lies in how high-performance teams communicate. After all, we spend 88% of our time at work communicating. After many years of working with diverse teams, I’ve identified 10 core principles that can transform your team or business. These principles have helped me advise CEOs, founders and organizations of all sizes. So here are the 10 Principles for Effective Communication at Work: 1. Quality over Quantity Surprisingly, high-performance teams communicate less. When everyone is aligned, there is no need for never-ending meetings and Slack convos. 2. Clarity is Key Don’t just speak; make sure your message is understood. Focus on a few key messages that tell people how to behave, not what to do. 3. Consistency Creates Alignment  Align your communication across all channels to avoid confusion. Then repeat, repeat, repeat so everyone knows what’s important. 4. Listen More Than You Speak Active listening builds trust and shows that you value other perspectives. Remember: communication is a two-way street. 5. Have the Small Conversations "If you don’t have the small conversations, you will have to have the big ones." – Blake Eastman Don’t shy away from difficult conversations. That never ends well. 6. Use Stories, Not Just Facts  Facts inform, but stories inspire. Use storytelling to connect and make your message memorable and engaging. 7. Be Transparent Honesty builds trust. Be open about successes and challenges, as companies move at the speed of trust. 8. Encourage Feedback Create an environment where feedback is welcomed, not feared. This sets the tone. It is also the embodiment of a growth mindset. 9. Mind Your Body Language  Non-verbal cues can speak louder than words. Align your body language, tone, and facial expressions to your message. 10. Build a System of Push/Pull/Exchange Mediocre leaders push out information. High-performance teams use a Push/Pull/Exchange communication system. ♻ Please share to help your network and follow me Oliver Aust for more like this.

🧠 “How We Brainstorm And Choose UX Ideas” (+ Miro template) (https://lnkd.in/eN32hH2x), a practical guide by Booking.com on how to run a rapid UX ideation session with silent brainstorming and “How Might We” (HMW) statements — by clustering data points into themes, reframing each theme and then prioritizing impactful ideas. Shared by Evan Karageorgos, Tori Holmes, Alexandre Benitah. 👏🏼👏🏽👏🏾 Booking.com UX Ideation Template (Miro) https://lnkd.in/eipdgPuC (password: bookingcom) 🚫 Ideas shouldn’t come from assumptions but UX research. ✅ Study past research and conduct a new study if needed. ✅ Cluster data in user needs, business goals, competitive insights. ✅ Best ideas emerge at the intersections of these 3 pillars. ✅ Cluster all data points into themes, prioritize with colors. ✅ Reframe each theme as a “How Might We” (HMW) statement. ✅ Start with the problems (or insights) you’ve uncovered. ✅ Focus on the desired outcomes, rather than symptoms. ✅ Collect and group ideas by relevance for every theme. ✅ Prioritize and visualize ideas with visuals and storytelling. Many brainstorming sessions are an avalanche of unstructured ideas, based on hunches and assumptions. Just like in design work we need constraints to be intentional in our decisions, we need at least some structure to mold realistic and viable ideas. I absolutely love the idea of frame the perspective through the lens of ideation clusters: user needs, business problems and insights. Reframing emerging themes as “How-Might-We”-statements is a neat way to help teams focus on a specific problem at hand and a desired outcome. A simple but very helpful approach — without too much rigidity but just enough structure to generate, prioritize and eventually visualize effective ideas with the entire team. Invite non-designers in the sessions as well, and I wouldn’t be surprised how much value a 2h session might deliver. Useful resources: The Rules of Productive Brainstorming, by Slava Shestopalov https://lnkd.in/eyYZjAz3 On “How Might We” Questions, by Maria Rosala, NN/g https://lnkd.in/ejDnmsRr Ideation for Everyday Design Challenges, by Aurora Harley, NN/g https://lnkd.in/emGtnMyy Brainstorming Exercises for Introverts, by Allison Press https://lnkd.in/eta6YsFJ How To Run Successful Product Design Workshops, by Gustavs Cirulis, Cindy Chang https://lnkd.in/eMtX-xwD Useful Miro Templates For UX Designers, by yours truly https://lnkd.in/eQVxM_Nq #ux #design

2024: Creative is the new targeting. 2025: Creative is STILL the targeting. The rules of the game haven’t changed—creative remains the driving force behind high-performing ads. My 6-step creative process continues to deliver results. Want to steal it? Here’s how it works: Step 1: Research The foundation of every great ad is research. - Analyze historical performance data. - Study your competitors. - Gather customer feedback and reviews. - Organize insights around your customers' pain points to create messaging that resonates. Step 2: Brief A great creative starts with a great brief. - Include ad copy, visual examples, aspect ratios, and audience targeting details. - Make it prescriptive—clear briefs lead to better execution. - Prioritize tasks based on performance metrics and deadlines. Step 3: Production & Editing Your designers bring the vision to life, producing the creative and making necessary post-production edits. Step 4: Quality Assurance (QA) Before launch, ensure every creative aligns with your brand and messaging. Make final tweaks to avoid mistakes later. Step 5: Launch Content Deploy your ad creative on the chosen platform(s). - Monitor performance metrics closely. - Use consistent naming conventions to simplify analysis. Step 6: Analyze Performance Measure success against your KPIs: - Spend amount, purchase amount, and cost per purchase. - Creative-specific KPIs like video hooks, average play time, and click-through rates. Compare results to benchmarks, extract insights, and return to Step 1 to refine and optimize continuously. Creative is—and always will be—the key to scaling your ads. Let this process guide you to consistent wins in 2025 and beyond. — If you’re looking for help in ad creative development to maximize performance, please DM me.

If you want to do creative projects but never have the energy, try this: Nature is more than just a backdrop for relaxation; it actively enhances our creative thinking and problem-solving abilities. Getting out into nature with a clear aim to do creative work as a massively underrated tool. Here’s my protocol for an intentional day of personal projects: → 𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗥𝗼𝘂𝘁𝗶𝗻𝗲 Begin your morning by stepping outside. Feel the natural elements (the sun, a breeze, the texture of grass). Just a couple of minutes can really clear the mind, calibrate your senses, and sharpen focus. → 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝘀 Carry a notebook and pen on a short walk in a nearby park or natural setting, away from digital distractions. Write down a maximum of 3 things you’d like to focus on. Put a star next to the one that is your highest priority - the one that, once completed, would make the day a success. → 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 To get the creative juices flowing, handwrite down a short answer to each of these prompts: • Describe your natural surroundings. • What’s 1 trait you want to exhibit today? • What’s 1 thing you’re grateful for? → 𝗗𝗲𝗲𝗽 𝘄𝗼𝗿𝗸 Curate a workspace with natural elements (e.g., plants, natural light, open windows for fresh air). The more minimal and distraction-free, the better. Brew your hot beverage of choice, take a deep breath, and start your day with a 2-hour uninterrupted block focussed on your highest priority task. → 𝗜𝗻𝘁𝗲𝗿𝗺𝗶𝘁𝘁𝗲𝗻𝘁 𝘄𝗮𝗹𝗸𝘀 Introduce short, regular walking breaks in your routine, preferably in natural, green spaces. Experiment with different levels of stimulus: Notebook, no notebook. Music, no music. Use this time for reflection or pondering creative challenges, letting the natural environment stimulate new perspectives. → 𝗪𝗶𝗻𝗱 𝗱𝗼𝘄𝗻 As daylight shifts to dusk, allow your mind to naturally transition to relaxation. Under soft lighting, jot down any lingering thoughts or reflections in a journal. Close the cognitive chapter on productivity, and enjoy an evening of leisurely reading, cooking, and resting. -- This is an excerpt from an initiative I recently took part in called 'The nature of work' - a collaboration between Unyoked and LinkedIn. They invited Lizzie Hedding, Samantha Wong, James Hurman, Cayla Dengate, Jimmy Lyell and I to create a guide on using nature to slow down and focus on the things that really matter. 🏕️ One takeaway for me: Whether you're an athlete, VC, or musician... try to build more exposure to the natural world into your daily, weekly, monthly and yearly rhythms. Hope you enjoy the guide as much as we did making it. Link in the comments👇

What do Albert Einstein, Paul McCartney, and Virgina Woolf have in common – besides being highly influential figures in their respective fields? All three revealed that some of their most creative ideas came to them whilst they were walking or sleeping. Ok, so what’s the brain up to this time? Why should disengaging help #creativity? In 2014, a group of researchers at Stanford measured the positive effects of mild physical activity on creativity – and found that walking boosted creativity by between 50-80%. 👉 When students took a brisk walk around the college campus or walked at a relaxed pace on an indoor treadmill facing a blank wall – their performance on a test of creativity called the “Alternate Uses Task” improved by a whopping 81%! The AUT tests “divergent thinking,” which is the ability to explore many possible solutions, including blue sky or out of the box thinking. 👉 Walking outdoors produced the most novel and highest quality analogies, indicating that walking had a very specific benefit in improving creativity. 👉 Furthermore, walking made people more talkative, resulting in roughly 50% more total ideas being produced compared to when sitting. In other words, just going for a short walk led to a massive increase in creativity. Or, in the words of the philosopher Friedrich Nietzsche, "All truly great thoughts are conceived by walking.” Sleeping on it seems to have a similar creativity-enhancing effect as physical exercise. How many times have you come back to tackle a seemingly insurmountable problem after a sleep – or even a nap – and the pieces seemed to fall right into place? Studies have found that during the phase of sleep known as Rapid Eye Movement (REM) sleep, the #brain is able to make new and novel connections between unrelated ideas, which is a key aspect of creativity. This state of sleep allows for the free association of ideas, which can lead to creative problem-solving and the generation of innovative ideas upon waking. REM sleep is thought to contribute to "incubating" creative ideas, as the brain reorganizes and consolidates memories, potentially leading to creative insights. Both physical exercise and sleep are mood-enhancers, which may contribute to enhancing creativity. Research suggests that positive moods can enhance creative thinking, making it easier for individuals to think flexibly and come up with innovative solutions. Positive emotional states often increase cognitive flexibility, broaden attention, and allow for more associations between ideas, which are key elements of creativity. Turns out, there are practical ways to spark more ‘Aha!’ moments in our lives. The next time you’re struggling to think of a solution to a problem, try taking a walk or sleeping on it – the evidence-backed cheat-codes for unlocking creativity!

“𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐢𝐬 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲. 𝐀𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐰𝐡𝐨 𝐢𝐠𝐧𝐨𝐫𝐞 𝐭𝐡𝐚𝐭? 𝐖𝐢𝐥𝐥 𝐛𝐞 𝐥𝐞𝐟𝐭 𝐛𝐞𝐡𝐢𝐧𝐝.” (Here’s the hard truth) ↳ We’ve optimized everything: systems, workflows, calendars. But in the process, we’ve accidentally optimized out the space to think. ↳ Most teams aren’t lacking tools. They’re lacking permission to experiment. ↳ And most leaders don’t need more answers. They need better questions — and the patience to listen. Efficiency is great for execution. But creativity is what drives evolution. And without innovation, speed just takes you to irrelevance faster. So, what actually fuels innovation in modern teams? 1️⃣ 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐚𝐜𝐞 𝐁𝐮𝐢𝐥𝐭 𝐈𝐧𝐭𝐨 𝐭𝐡𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 → Constant output kills original thinking. → Give your people time to breathe, explore, and imagine. 2️⃣ 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐖𝐡𝐨 𝐌𝐨𝐝𝐞𝐥 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲, 𝐍𝐨𝐭 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 → When leaders say “What if?”, the whole team starts thinking bigger. 3️⃣ 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥 𝐒𝐚𝐟𝐞𝐭𝐲 𝐟𝐨𝐫 𝐔𝐧𝐩𝐨𝐥𝐢𝐬𝐡𝐞𝐝 𝐈𝐝𝐞𝐚𝐬 → The best innovations started as half-formed thoughts in safe rooms. 4️⃣ 𝐂𝐫𝐨𝐬𝐬-𝐏𝐨𝐥𝐥𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐑𝐨𝐥𝐞𝐬 → True breakthroughs come when design, strategy, tech, and ops collide. 5️⃣ 𝐀 𝐂𝐥𝐞𝐚𝐫 𝐖𝐡𝐲, 𝐁𝐮𝐭 𝐚 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐇𝐨𝐰 → Lock in the vision. Loosen the execution. 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫? When creativity leads → Innovation compounds. When leadership empowers → People contribute their best. When you stop chasing efficiency → You start creating value that lasts. 📌 𝐘𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐰𝐚𝐲 𝐭𝐨 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠. That comes from people who feel free to explore. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐚 𝐩𝐫𝐨𝐜𝐞𝐬𝐬. It’s a culture — led by those bold enough to slow down and think different. 💬 What’s one thing you’ve done to bring more creativity into your team? ♻️ Repost if you're ready to lead beyond the checklist. And follow ASHISH SHUKLA for weekly insights on leadership, creativity, and innovation strategy 🚀 artist: Thomas Deininger #creativity #leadership #innovation

The #1 mistake I see in client relationships? (It took me years to learn this) Confusing contact with connection. Most professionals think staying “top of mind” means constant contact. So they: ❌ Send generic check-ins. ❌ Ask for meetings without clear value. ❌ Share the same articles everyone else does. Then wonder why response rates keep dropping. 20+ years in client relationships has taught me: The best way to stay memorable? Show up as someone who genuinely cares about them  (and their success). Instead of asking: ❌ “How do I stay visible?” Ask: ✅ “How do I show I care?” Here are my favorite 6 ways to show you care: 1. Spot Opportunities They Might Miss ↳ Share competitor moves and market shifts before  they hear it elsewhere. 2. Be Their Connector ↳ Introduce them to people who can help them grow. 3. Offer Insights They Can Use Immediately ↳ Send relevant research they can apply right now. 4. Celebrate Their Successes ↳ Spotlight their wins like they’re your own. 5. Invite Them Into Your World ↳ Include them in events and conversations that matter. 6. Check In With a Personal Touch ↳ Reach out with no agenda, just genuine care. Here’s the truth: Most people only show up when they want something. Top performers show up because they genuinely care. Because they know when someone’s ready to buy, they don’t research who’s available. They call those who’ve already proven they care. Agree? Disagree? I’d love to hear your take on it in the comments below. ♻️ Valuable? Repost to help someone in your network. 📌 Follow Mo Bunnell for client-growth strategies that don’t feel like selling. Want the full cheat sheet? Sign up here: https://lnkd.in/e3qRVJRf