Tips for Generating Daily Content Ideas

You’re Not Out of Ideas. You’re Just Not Capturing Them. Running out of LinkedIn content ideas isn't what you think. It's actually a sign you're not looking in the right places. Here's what most people don't realize about finding content ideas: They're everywhere, you just need the right system to spot them. The Content Gold Mine System: 1. Daily Operations ↳ Document your work challenges ↳ Track your problem-solving moments ↳ Note client questions and concerns ↳ Record team discussions 2. Personal Growth ↳ Capture lessons from mistakes ↳ Write down industry observations ↳ Save interesting conversations ↳ List your skill improvements 3. Data Collection ↳ Monitor industry trends ↳ Save helpful resources ↳ Screenshot valuable insights ↳ Keep engagement statistics The Simple Framework: 1. What problem did you face? 2. How can others benefit? 3. How did you solve it? 4. What did you learn? Pro Tips: ↳ Track customer feedback ↳ Review your sent emails weekly ↳ Set a 5-minute daily reflection timer ↳ Create a "content ideas" note on your phone The Real Secret: Content ideas aren't about creativity. They're about awareness and documentation. Quick Question: What's the most valuable lesson you learned this week that could help others? 🔔 Follow Mike Hays for more content strategy insights ♻️ Share to help others clarify their messaging

I create 247 pieces of content per month. Time spent? 7 hours. Most founders stare at blank screens for hours. They overthink, delete drafts, and convince themselves they're "not interesting enough." Here are 6 tips to generate endless content ideas: 1. Stop Waiting for Inspiration Content isn't about being on camera or feeling creative. It's about documenting what you're already doing, thinking, and learning every single day. 2. The Content GPS Framework Every week follows five buckets: Monday - mistakes I made, Tuesday - systems that work, Wednesday - client transformations, Thursday - contrarian truths, Friday - vision for the future. 3. The 30-in-30 Exercise Spend 30 minutes writing: 10 things that frustrate you, 10 lessons you've learned, 10 transformations you've witnessed. That's your content calendar. 4. Mine Your Past Self Last week at 2am in London, I asked myself one question: "What do I wish I knew 5 years ago?" Wrote 73 ideas in my journal without stopping. 5. Your Struggles Beat Their Quotes 20-somethings share motivational quotes. Real founders share scars.   Your authentic experience will always beat polished perfection. 6. Your Life IS Content Every decision you make, every system you build, every mistake you survive, it's all material waiting to be shared with people who need it. The difference between struggling and thriving with content? Systems beat motivation every time. I don't create content because I'm inspired. I create it because I have a framework that turns my real experiences into value for others. That's the power of building in public, transparency becomes your competitive advantage. Start documenting your journey today. Someone needs to hear exactly what you learned yesterday. __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to learn how to create your content strategy? Join our community of 172,000+ subscribers today: https://lnkd.in/eTDRAcYa

You would never be clueless on what to post again. (It ends here.) Most people struggle with content because they treat it like a daily creative exercise—waking up every morning and wondering, What should I post today? That’s the wrong approach. The right approach? Content Pillars. Your content needs a structure, just like a business has departments. Content is no different. Here’s how to create a content pillar system that eliminates guesswork and turns you into a consistent, high-impact creator: 1. Identify 3-5 Core Pillars Think of these as your lanes. The themes you’ll always return to. These should align with your expertise, your brand, and the problems your audience faces. Examples for a founder: ✅Startup Strategy & Growth (How to scale, product-market fit, hiring) ✅Personal Leadership & Mindset (Overcoming self-doubt, founder burnout) ✅Funding & Investor Insights (Pitching, bootstrapping vs. VC, investor red flags) Once you define these, every post fits into one of these categories. 2. Rotate Between Content Types Each pillar should have 4-5 content types to keep things fresh. Example: If “Funding” is one of your pillars, your content plan might look like this: 📍Storytelling: “The mistake that cost me an investor deal” 📍Educational: “5 things every founder should have before pitching” 📍Hot Take: “VC funding isn’t for everyone. Here’s why.” 📍Engagement: “What’s the hardest part about raising funds?” 📍Proof: “How we secured $500K in funding (without giving up control)” Now, instead of What do I post today? you ask Which pillar? Which content type?—and the ideas flow naturally. 3. Build a Content Library Every time you get an idea, write it down under the relevant pillar. Over time, you’ll have a bank of ideas ready to go. This is how top creators never run out of things to post—they don’t start from scratch every day. If you want to take this further, I’ve created a 15-day content framework that helps you structure, plan, and create consistently. Drop a ‘CONTENT’ in the comments, and I’ll send it your way.

From Blank Page to LinkedIn Top Voice: 5 Content Idea Frameworks That Worked for Me A year ago, I was staring at a blank screen, struggling to come up with a single post idea. Fast forward to today, I’m a LinkedIn Top Voice with: ✔️ 500+ posts ✔️ 11000 tweets ✔️ 1000+ threads ✔️ 6 courses built How did I get here? The secret: frameworks that never let me run out of ideas. Here are 5 strategies that helped me go from overwhelmed to unstoppable: 1/ Maximize Reddit’s Gold Mine Reddit is a treasure trove for content ideas across any niche. ✔️ Thousands of users post questions, comments, and insights daily. ✔️ Use tools like the SEO Toolbar to discover the best topics in your industry. ✔️ Popular areas include Personal Branding, Lead Generation, and Copywriting. With over 52 million active users in 2020, Reddit can provide you with the hot topics that people are already talking about. 2/ Use Different Perspectives Looking at things from a new angle can spark fresh ideas. ✔️ Explore how others approach popular topics, then add your own unique twist. ✔️ Debunk myths, challenge common beliefs, or find counterintuitive solutions. ✔️ A great example: challenge views in popular books like Rich Dad, Poor Dad, or debunk ineffective business strategies. These alternative viewpoints build credibility and keep your content fresh and engaging. 3/ Virtual Lunches = Modern Brunches Virtual networking is a goldmine for content. ✔️ Host lunch sessions with fellow professionals to discuss industry topics. ✔️ Repurpose these conversations into articles, threads, or podcasts. ✔️ Focus on pain points and solutions—these discussions are a goldmine for future content. By engaging with others, you’ll not only expand your network but create a steady flow of content ideas. 4/ Apply Popular Headline Frameworks Headlines are crucial for grabbing attention—and keeping it. ✔️ Keep it simple and direct. Avoid over-complicating. ✔️ Examples from me: I Tried Every New Lead Gen Tool in 2022. Here Are My Top Picks 5 Action Steps Before Hiring a Sales Team Headlines like these are not clickbait—they spark curiosity while being direct and clear. 5/ Ask for Help You don’t have to do it alone. ✔️ Ask your team or audience for feedback, pain points, and insights. ✔️ Use customer feedback to create content that directly addresses their issues. ✔️ Integrate keywords and pain points to attract the right traffic. By collaborating and seeking input, you get fresh perspectives and content ideas you might have missed on your own.

I’ve trained 700+ entrepreneurs to create content. Most struggled with the SAME ideation problem: Their content ideation relies on creativity bursts. - They wait for “inspiration” instead of following a process. - They confuse copying trending hooks with an ideation strategy. The truth is that the right content ideas don’t appear by magic. They’re the result of a structured process. Without that process, everything becomes guesswork: - “What should we post today?” - “Our competitors did this, let's try!” - “Maybe we should try this new hook” And here’s what happens: - For the Team → confusion and ideation fatigue - For the Brand → inconsistent narrative, no clear message - For the Audience → fragmented story that doesn’t make sense Founder: “Yes, we struggle to get the right content ideas.” Me: “You need a 5-step content ideation wheel:” 1. Choose your Content Pillars Break your narrative into 3 recurring topics: your broader vision, your industry, and your unique expertise. 2. Ideate 30 Sub-Ideas List 10 sub-topics per pillar for a total of 30 sub-topics. The goal for you is to never face a blank page again. 3. Try 8 Formats Use different angles (carousel, infographic, before/after, story, team post...) to see what fits your voice best. 4. Publish & Engage Stay consistent with 5 posts a week, 15 minutes engagement before and after. 5. Analyze & Reuse Track impressions, profile visits, save rate, engagement and overall performance. Then, double down on the topics that work best. Follow me, Pierre Herubel, for daily marketing tips.

Generating 30 Ideas in 30 Minutes? Ever sat in front of a blank screen, hoping for a genius content idea to magically appear? The good news? You don’t need to wait for inspiration to strike. You need a system. Here’s how you can generate 30 content ideas in just 30 minutes, no stress, no overthinking. 1️⃣ The 5 Minute Brain Dump Set a timer for 5 minutes. Write down EVERY idea that comes to mind. No filters. No judgment. Even if it feels silly, write it down. (Example: “Why my morning coffee is actually my best brainstorming tool” ☕) The goal? Get your brain moving. You’ll be surprised how many gold nuggets show up when you stop overthinking. 2️⃣ The 'Content Remix' Method Look at your past content. What performed well? Can you: ✔ Expand on it? ✔ Create a follow-up post? ✔ Turn it into a carousel, video, or a case study? Your best ideas are often hiding in plain sight. 3️⃣ Audience Questions = Content Gold What are people constantly asking you? Check: ✔ Your DMs ✔ Comments on your posts ✔ FAQs in your industry If one person has the question, 100 others are probably wondering the same thing. Answer it in a post. 4️⃣ The ‘Steal Like a Creator’ Trick Find 5 thought leaders in your niche. Read their recent posts. Ask yourself: ✔ What’s my take on this? ✔ How can I make it better, simpler, or more actionable? ✔ Can I add a personal story? (No, this isn’t copying. It’s adding your perspective.) 5️⃣ The Headline Game Write 10 headlines. Then pick the best ones to develop into full posts. A strong headline sparks curiosity, make it impossible to scroll past. 6️⃣ AI is Your Brainstorming Buddy Don’t rely on AI to do all the work, but use it to jumpstart ideas. Ask ChatGPT: “Give me 10 content ideas on [topic]” Then, personalize and refine them with your own insights. What’s your go-to trick for coming up with content ideas? #ContentCreation

AI-generated content is too generic or impersonal for a high-level professional like you. But you can still use it to help you: - research topics - gather data - suggest relevant industry trends Think of it as someone to bounce content ideas off of. A collaboration of sorts. Get content ideas flowing with these 25 proven prompts that will spark your creativity: 1. Celebrate a recent win (big or small!). 2. Talk about a recent failure and your learnings. 3. Share a valuable lesson you learned this week. 4. Give a sneak peek into a current project or goal. 5. Analyse the work of your favourite thought leader. 6. What's the best advice you've ever received? Share it! 7. Share a belief you hold that others might disagree with. 8. Summarise a key takeaway from a recent book or article. 9. What's the WORST advice? We can all learn from those, too. 10. Contrast two different opinions or approaches within your field. 11. Share a surprising observation you've made about your industry. 12. Share the highlights of a podcast episode that resonated with you. 13. Reflect on the most important lessons you've learned in the past year. 14. Give a shout-out to the top people you follow on LinkedIn for inspiration. 15. Reveal essential tools you use to boost your productivity or achieve goals. 16. Share your thoughts on the trajectory of a specific company or trend. 17. Inspire others with a motivational story you've heard or experienced. 18. Offer a behind-the-scenes look at your workday or creative process. 19. Ask your network for their opinions or insights on a relevant topic. 20. Recommend a book, podcast, or resource that's helped you grow. 21. Create a list post like this one! It's easy to consume and share. 22. Offer your unique perspective on a hot topic in your field. 23. Share a prediction about your own life or career. 24. Make a future prediction about your industry. 25. Share a quote that inspires or motivates you. Your content should create a lesson in memorability about what you do. Use AI to help you figure out how to say the same think in different ways. Never copy and paste the outputs from these prompts to your content. They'll be crap. Save this post and refer back to it whenever you're feeling stuck.

I haven’t run out of content ideas in 4 months.  Let’s break it down together: When people say “I don’t know what to post,”  I get it. I’ve been there too. The stress of being valuable ‘all the time’ is real. These are 5 things that have helped me even on my ‘off’ days: 1. Document pain points in your audience language. I copy exact phrases from DMs and comments. If they said it, it’ll resonate. 2. Capture ideas in real-time. Notion/docs, voice notes, screenshots. If I wait, I know I will forget. 3. Pull inspiration from outside. The best angles often come from Twitter, TikTok, & YouTube. Step out of the LinkedIn bubble. 4. Keep a living content bank + hook bank. Organize them and repurpose them when you need to. No copy-paste please. 5. Consume content like a strategist. I’m not a passive reader. I ask: “Why did this post perform?” and “How can I build on this?” Still think you “don’t have content”?  Nah. You just don’t have a system yet. Build the system, and the ideas will follow. That’s how you stay consistent on this app. PS: Which one of these do you already use? What's missing? Tell us 🧡

I just planned my LinkedIn & email content for the entire month (40+ pieces total). These are the 4 "sources" I used to mine all these content ideas from: But first, some context... I already batch my content writing every week. But I used to show up to those writing sessions without knowing what I was going to create. I'd spend the first 30-60 minutes just *deciding* what to write about. Not ideal. So I made an upgrade to my process: Instead of figuring out the "what" each week, I now batch the planning and decision-making for the entire month upfront. That way, when I show up to my weekly writing sessions, I can skip straight to writing. Now you might be wondering: "Where do you get all these content ideas from?" Well, these are the 4 places I check to mine ideas I can actually use to grow my audience *and* my business: Source 1: My Daily Journal Every day, I ask myself 3-4 reflection questions in Notion. One of them is: "What's 1 thing I did yesterday that I could write about today?" This captures tactics and systems while they're fresh. Then, when I'm looking for content ideas, I always have tons of potential good ones waiting for me in my journal. Source 2: My To-Do List This is another super helpful bucket. By reviewing the things I've been working on over the past few weeks, I can always find stuff I'm already doing and thinking about — and share it as content. Documenting what you're working on is one of the best ways to create content without taking a lot of time or having to be a genius. And the nice part? This type of content actually generates business results — because it's a great way to demonstrate your expertise. Source 3: My LinkedIn Content I export 90 days of posts with engagement metrics and look for 2 things: 1. Trends or topics that are performing well. From there, I try to ideate similar angles I could experiment with. 2. Posts I made 90+ days ago that I could potentially repurpose and post again. Source 4: Sales Call Transcripts Lastly, I review recent sales calls and look for patterns: - Questions prospects keep asking - Objections that come up repeatedly - Problems they describe in their own words - Frameworks I find myself explaining over and over If I'm explaining something on every call, that's signal I should write about it. I actually did this whole process using Claude Cowork — and it worked extremely well. I fed it my journal entries, to-do list, LinkedIn analytics, and sales call notes... and it helped me pull out patterns and generate ideas way faster than I could've done manually. And that's it. Now I get a full month of content ideas in one focused session — and my weekly writing sessions are way more efficient. Hope it's helpful! PS - I also created a Claude Skill so you can easily repeat this process yourself. Just comment "claude" and I'll send you a link to download and install the skill into your own account.

How to never run out of content ideas for your women’s health business: I use these processes in my own business and for my clients. 1️⃣ Keep a Google Doc or notepad of ideas. Write them down as they come to you. Don't assume you'll remember them later. You won't 😅. 2️⃣ Review your comments on others’ posts and turn them into posts. If you're on LinkedIn for your business, you're already thoughtfully engaging with others. Why not turn those thoughtful comments into posts that resonate with your audience? 3️⃣ Repurpose your existing copy. Take your previous blogs/social media posts/emails and write them in a different format. We all process information differently. A potential client might see info in one format and dismiss it, then see it in a different format and be sold. 4️⃣ Have a brainstorming session. Think about any of your recent challenges, breakthroughs, and experiences. Use stories that will resonate with your ideal clients. 5️⃣ Do client research often. Listen to your current clients, review your testimonials, and talk to your ideal clients. Also, join groups on FB, Reddit, and other online platforms where your ideal client is talking about their problems, goals, and needs. Content creation seems intimidating until you start doing it. Then it’s all gravy, baby. ❣ Bonus tip: Divide the writing process into several steps (write down your ideas throughout the week, write the first drafts for the following week on one day, and edit/ finalize another day). ❣ Extra bonus tip: If you're too busy, hate writing, and/or have been doing your own copywriting with no results, let's talk about how I can help you. DM me "results." P.S. Ideas are everywhere. Don’t let your fear or imposter syndrome convince you otherwise.