Tips for Improving Video Content

Video content is one of the most effective tools for engaging audiences and simplifying complex topics. For law firms, it’s an opportunity to showcase expertise, connect with potential clients, and build trust in a relatable way. Here’s how to create impactful video marketing: 1️⃣ Use Videos to Simplify Complex Topics Legal concepts can feel overwhelming, but short, clear videos can break them down for your audience. Examples: “What to Expect During a Divorce Consultation.” “Understanding Your Rights After a Workplace Accident.” “How to Navigate Probate in the UK.” Tip: Focus on one key topic per video to keep it concise and easy to follow. 2️⃣ Showcase Client Success Stories Sharing anonymised testimonials or case outcomes can demonstrate your firm’s impact and build credibility. Example: A personal injury lawyer could share how their efforts helped a client secure a settlement. Tip: Use storytelling techniques to make these videos relatable and emotionally engaging. 3️⃣ Introduce Your Team Building trust starts with showing the human side of your firm. Use videos to introduce your solicitors, highlight their expertise, and provide a glimpse into your office culture. Examples: “Meet [Name], Our Family Law Specialist.” “A Day in the Life at [Your Firm].” Tip: Keep these videos professional yet approachable, showcasing your team’s personality and professionalism. 4️⃣ Use Live and Recorded Webinars Webinars allow you to engage directly with your audience, offering insights on trending topics or answering questions. Examples: “Navigating GDPR Compliance for Small Businesses.” “Understanding the Implications of No-Fault Divorce.” Tip: Record webinars to repurpose key moments into shorter clips for social media. 5️⃣ Optimise for Accessibility Make your videos accessible to a wider audience by including captions and transcripts. Why It Matters: Many users watch videos without sound, and captions also support viewers with hearing impairments. Tip: Use tools like Rev or Otter.ai to generate captions easily. 6️⃣ Promote Strategically Great video content needs to reach the right audience. Share videos on LinkedIn, your website, and via email newsletters. Use short clips or teaser versions on social media to drive traffic to the full video. Example: Post a 15-second clip of a webinar on LinkedIn with a link to watch the full session. 7️⃣ Track Video Performance Measure how your videos are performing and refine your approach based on data. Metrics to Monitor: Views, engagement (likes/comments), watch time, and conversions. Example: If explainer videos outperform team introductions, focus your efforts on educational content. Videos are a powerful way to engage your audience, showcase your expertise, and build trust. By tailoring your content to client needs and presenting it in an accessible, relatable way, your firm can create meaningful connections that lead to results. 💬 What legal topics would you cover in a video?

One year ago, I thought my YT channel was dead. Today, it has 170k subscribers and my sponsor calendar is booked for the rest of the year. Here are a few concrete lessons. I'll skip the feel-good stuff like "work hard, stay motivated," and get right to the actionable insights. 1. You don't need a unique topic; you need a unique perspective! As a physics teacher, I struggled to find unique topics since most have been covered by big channels. But the last few months showed me there are many new perspectives I can bring. For example, instead of explaining, I focus on rediscovery. Instead of heavy math, I focus on intuition. 2. Think of each video as an experiment. Whether it fails or succeeds, the goal is to try and learn from it. Earlier, I used to get depressed when my content didn't work. Now I get curious. The analytics provide objective data that you can use to hypothesize, and the comments offer anecdotal evidence. 3. Timebox & Consistency: This is crucial. For the first 8 years, I uploaded content erratically. Over the last year, I stuck to a schedule, meaning shipping beats perfection. My top two videos that amassed a total of 3M views were unfinished, but nobody noticed. Without hard deadlines, it’s easy to fall into the perfection trap and never publish. If you have a full-time job, staying consistent is impossible without this mindset, and without consistency, it's hard to grow. 4. Prioritise . What aspect of video creation should never be sacrificed? My answer is storytelling. It's easy to think that good animation, editing, music, etc., keep folks engaged, but a good story with zero edits is way better than a bad story with engaging visuals. 5. Leverage Your Strengths: Earlier, I followed what normal creators did—scripting, voicing it over, adding animations, then editing. But it was too slow. So, I modified the process to leverage my strengths. I’m super energetic and incredibly animated, so I just talk to the camera and animate/edit less. As a teacher, my ideas flow naturally when I’m teaching. I don’t script; I record myself speaking out everything I think of. I screen record, so I don’t need to process audio and video separately. 6. Experiment with Formats: Not just short or long videos, but different storytelling styles. I tried a lot and finally settled on my current format of imagining a conversation with a scientist. My students loved this, and my YouTube audience resonates with it too. It aligns with point 5. The same happened on LinkedIn with my cartoon carousels, made easily with my iPad and a note-taking app (Goodnotes). Be comfortable trying new formats. Linkedin limit reached, continued in the comments 👇

Many people expected generative search to even the playing field for written content. The reality is that rich media is quickly becoming the preferred source of training data. Studies comparing major knowledge bases and community forums to leading video platforms show that video now drives nearly twice as many visits from AI systems as text-based resources combined. Why? Video delivers nuance, emotion and context that static text often lacks. When models look for a definitive answer or an explainer, they may choose a richly produced video over a short paragraph on a wiki or message board. This doesn't mean you should abandon articles or guides: those still matter for traditional search. It does mean you should diversify your content portfolio: record product demos, customer testimonials and explainer clips. Use clear speech and descriptive visuals so the audio and imagery can be transcribed and understood by machine learning systems. And when you publish, accompany your video with accurate transcripts and metadata. By embracing rich media alongside well-structured written content, you become more discoverable across both generative and classic search modes. Remember that not all videos are equally valuable: shorter clips that answer a specific question often perform better than long promotional pieces. If you work in a regulated industry, ensure your content is accurate and compliant. Experiment with educational webinars and live Q&A sessions: these generate transcripts that enrich training data. By treating video as a teaching tool, you help both models and users grasp complex topics.

WFH friends: here are three (super simple) low-cost tips for improving the quality of your remote videos👇 👀 Your eye line 👀 Sharing accurate information quickly is important – sometimes, that means reading from a script (which is nothing to be ashamed of). If you have a script to read: - Copy it into your computer's built-in notepad – Move your notepad window to the top, middle of your computer's screen (as close to the camera as possible) – Shrink the window so your eye line doesn't trail too far left or right – Scroll with your mouse as you read down the script – Practice making eye contact with the script and your camera Plenty of teleprompter apps are out there, but I've found this method to work just as well (and free!). Oh... and be sure your computer is elevated so your camera is at the same level as your eye line (some old books or an Amazon box will do the trick). Hate to break it to ya, but no one wants to see up your nose. :) 💡 Your lighting💡 If you are regularly recording videos, please please please (I'm literally begging you), take the time to permanently position your computer + desk in front of a window. Just do it. Then, purchase a ring light or selfie light of some sort. So cheap, and will make a massive difference in the quality of your videos. Minimal light = minimal resolution. Quick tip: Open a Chrome browser on your computer (make sure you're not in dark mode) and turn your computer brightness all the way up. You can also do this for your external monitor if you have one. You'll be surprised at the difference it makes. 🙂 Your beautiful face 🙂 You look great! But chances are you're a little shiny. Buy some translucent setting powder or oil-absorbing sheets to remove the shine before you begin recording. Trust me; you'll thank me later on this one! Bonus tip: ❌ Stop recording your videos (especially interviews) on Zoom ❌ Platforms like Riverside.fm ensure you're recording the highest quality audio and video that your computer supports. That means your internet could literally crash in the middle of an interview, and you'd still be able to continue recording. You can also edit your clips, add backgrounds, and bunches of other cool things inside their platform, which is especially useful for teams without a video editor. -------- Many of us don't have the budget or resources to invest in in-home studios. This was a massive adjustment when I went from working for a company with 8+ professional-grade studios to my current company, which is fully remote. Scrappy marketing is finding ways to do 𝒎𝒐𝒓𝒆 with 𝒍𝒆𝒔𝒔. These are just a few low-cost tips that have worked well for me since transitioning to remote recording. What has worked for you??? #remotevideos #videomarketing #remotework

Pro Video Editing Tips to Keep Your Audience Watching 1: Hook Early Grab attention in the first few seconds with strong visuals or questions. 2: Trim the Fat Cut out all unnecessary pauses, fillers, or boring parts—every second should add value. 3: Smooth Transitions Use transitions sparingly to keep flow natural without distracting the viewer. 4: Match Mood with Music Pick background tracks that fit the tone of your story and sync them with your cuts. 5: Consistent Style Stick to a defined editing style—color tones, fonts, and effects should feel uniform. 6: Engage with Graphics Use motion graphics, titles, or lower-thirds to highlight key points. 7: Balance Audio Ensure dialogues are clear, background music is balanced, and sound effects enhance the scene. 8: Add Visual Variety Alternate between wide, medium, and close-up shots to keep things visually dynamic. 9: Tell a Story Even short edits should have a beginning, middle, and end. Story drives retention. 10: Test Before Posting Watch your video multiple times, and even on different devices, to ensure quality everywhere. » Remember: A good edit doesn’t just look beautiful—it makes people watch till the very last second. #VideoEditing #ContentCreation #OnflixDigital #MotionFlixStudio #EditingTips #PostProduction #VideoMarketing #DigitalContent #Storytelling #CreativeEditing #VisualContent #LinkedInCreators #ContentStrategy

As a B2B creator myself, I always start by storyboarding my content. Visually outlining all the elements—shots, graphics, scripts—makes filming much smoother later. I used to jump into recording, but taking that extra planning time (usually only 30-60 minutes) pays off tremendously in better quality and fewer do-overs. Now, my average project time is down 30%, and I can reuse templates across videos. The post I'm sharing (🔗⬇️) outlines a few easy storyboard formats that organize your ideas visually: ➤ two-column scripts ➤ whiteboards ➤ video canvases I tend to whiteboard first to nail down the concepts, then document them in my Video Script Maker™. Another pro tip: If possible, build your storyboards right in your editing platform, I usually do this in Ecamm (h/t Ecamm Network, LLC). That way, you transition seamlessly from organizing to filming, as everything is right there. Storyboarding was a game changer for my process, and I've been teaching all of my clients how to do the same. If you want to improve video results and efficiency, I highly recommend checking out the post and trying it yourself! Do you have any pro tips to share? #b2bcreator #videomarketing #videocoach

Why coaches and facilitators who shine in live sessions struggle on video — and how to fix it Ever feel confident running a live session... when hit and your words get muddled up? Maybe–like me–you got to a point where you need to reach more people. Or serve your clients better without trading more time. And making training videos became the obvious step to reinforce key lessons. But the video just felt unnatural In a room full of people, I knew exactly what to say and when to say it. But on camera? I’d overthink every line. Start again more times than I care to admit. And still feel like I was rambling I missed the spontaneity of live sessions. Reading the room Responding in the moment Adapting as I go But when you’re recording a video, There's no feedback loop. No nodding faces. No "aha" moments to fuel your energy. Then I found the fix. I stopped trying to ‘perform’ for the camera. And instead leaned into a structure that made my videos feel natural, clear, and engaging. Here’s my go-to training video structure: 1. Start with a hook ↳ Open with a clear promise. 2. Focus on relevance ↳ Speak directly to their challenges and hopes 3. Share the big idea ↳ Use a memorable idea, framework, or metaphor 4. Deliver practical know-how ↳ Break it down step by step and give examples 5. End with action ↳ Give a practical task with best-practice tips When I started using this structure, my videos went from over-rehearsed to natural. And instead of feeling robotic, I felt like me. If you’ve been struggling to translate your live session magic into video content, try this. You don’t need to ‘perform’ You just need a plan. ✍️ What’s been your biggest challenge with recording videos? Drop it in the comments — I’d love to hear your experience.

5 years and 400+ videos later, I understand what impact video content can have. But, when I started out, I felt that video creation was a daunting process. Today, it feels like a breeze. Here are the 4 things I’ve learned in my video creation journey that will help you accelerate yours. 1. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐧𝐢𝐜𝐡𝐞 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐬𝐨𝐦𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. This makes it way easier to come up with content ideas and create for the long term. Ideas just come out naturally and when you record in front of the camera, you are much more in control of the content. You look natural and when that happens, your audience is able to relate to your content. You win, they win. 2. 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐫𝐞𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐚𝐦𝐞𝐫𝐚 If you are just starting out, then recording yourself in front of the camera may give you some nerves. But, the key here is to embrace those nerves. It’s nothing but a lack of practice. Record as many clips as you can and go through each clip to understand where you need to improve. Create a weekly, or monthly cadence of recording those videos. Follow it through. 3. 𝐓𝐫𝐲 𝐲𝐨𝐮𝐫 𝐡𝐚��𝐝 𝐚𝐭 𝐞𝐝𝐢𝐭𝐢𝐧𝐠 If you have the time, put yourself through the process of editing. That’s where the storyline finally comes together. It will give you a great perspective into creating videos that you like to watch and eventually the audience likes to watch. This trains you to understand the editing process when you finally outsource it to an editor. 4. 𝐑𝐞𝐥𝐞𝐚𝐬𝐞, 𝐭𝐚𝐤𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐚𝐧𝐝 𝐚𝐧𝐚𝐥𝐲𝐳𝐞 Finally, you just need to release as many videos as you can, take feedback from the audience, and analyze that feedback and the metrics. This will help you improve your videos over time. Are we getting started? #VideoContent #ContentCreation

Spending thousands on video equipment that's not driving engagement? The data shows you're wasting your money. I analyzed 250 videos on LinkedIn's new Video Feed to "decode" the algorithm — Here's what we found: 1. The most popular length 2. The two best-performing hooks (with examples) 3. If text overlays help you get more eyeballs 4. Do captions really help 5. The best format (vertical or landscape) 6. The truth about storytelling 7. What style of content is still king 8. Which is best: high production or smartphones (below) 9. If hashtags really help your reach 10. The best CTA (this one surprised me) One big discovery? The most successful creators focus on authenticity over production value. You don't need: ❌ Fancy Equipment ✅ Storytelling and delivery matter more than 4K resolution. ❌ Perfect Editing ✅ Raw, authentic clips with minor imperfections often perform better. ❌ Viral Hooks ✅ You don't need clickbait. Just a clear message that resonates with your audience will keep them watching. —— I put all the findings — data and tips — into one easy checklist. Perfect if you want more reach and engagement on your videos. ✅ Two ways you can download it -Tap "NEW LinkedIn Video Checklist" by my profile pic above -Go to my Featured section ORRR if you really prefer, comment "video" and I'll send it to you. Let's grow together 🤙🏻

Stop thinking about creating one animated video - at - a - time. Here's a "new" approach to improve results, quality and brand consistency! Starting every new video project from scratch can feel overwhelming. The approvals, the creative brainstorms... it’s like climbing a mountain each time. But it doesn’t have to be that way. • Are approvals dragging on longer than they should? • Were all your 2024 videos consistent with your brand and goals? • Was onboarding a new video team this year more stressful than expected? • When you think about January, are you ready with animation assets, or are you starting from zero? Here’s a framework to help you rethink video creation. It’s not only about solving today’s challenges; it’s about setting yourself up for success next year and beyond. • Mini projects ---------------------------------- Think of your quarterly needs: maybe it’s product explainer videos, internal communications, or campaign launches. But before planning each video, look at what could be shared among them. • Reuse with Purpose ---------------------------------- Start by identifying patterns in your content needs. What elements like style, characters, visuals or concepts like RTB's, USP's and brand values ... can you use across multiple animated assets? Think beyond one-off videos to assets that evolve and adapt. The first project is developing these assets to align with your brand, audience, and goals. It might feel like a step back for a moment, and it is, but this step back will provide perspective. • Quality First ---------------------------------- This isn’t about cost-saving. It's about a more efficient way to plan your creative as a long-term asset that scales with your brand. Reusable systems elevate your creative quality. A well-crafted library becomes a tool for consistency and innovation, ensuring every video reflects your brand’s story. And when you inevitably need something quickly, you are already part of the way there. • Stakeholder alignment ---------------------------------- This one is a huge win! If you position the first project as an exercise in creating a strategic animation system, all other video content created with it will already have alignment from leadership. It's like a cheat code for the approval process. Instead of reviewing everything each time, just review what's new, and because it's based on an animation system, it will be a much smoother process. • Long-Term Value ---------------------------------- Think about it like planting seeds for your brand. The ROI isn’t just in cost efficiency or the performance of each video based on the system, but in the exponential value, these assets create as they’re reused, refined, and expanded. The right approach isn’t about making content faster but building a strategically designed animation library that grows with your brand. #AnimationStrategy, #BrandConsistency, or #CreativeSystems.