Web3 Product Feature Discovery Strategies

At Liquifi, we've reached over $100M in total value processed, and we're still growing fast. Here's 4 principles we've used to scale 👇 1 → Identify who you're actually building for And remember — your initial assumptions might be wrong. When we launched, we initially thought Liquifi was mainly for #web3 founders. But when we talked to users, we realized that our main audience is actually CFOs + Heads of Finance. Founders benefit from the product, but its the finance leaders at web3 companies who suffer most directly from the pain of not being able to manage token vesting, compliance complications, etc. That shift in thinking dramatically impacted: > our product roadmap > our user discovery motion > our outbound sales strategy > which features we prioritized — and why > our entire approach to growth 2 → Identify your ICP's hardest-hitting pain points. We knew we were building for CFOs + Heads of Finance—but we needed to intimately understand their day-to-day pain points. Not just what we thought bothered or annoyed them. Oliver Tang and I had worked at crypto co's before Liquifi, so we understand the end problems—but mainly from a beneficiary perspective. Not necessarily from the CFO seat. To tap into the CFO brain, we interviewed tons of them — dug into their psychology, understood their workflows, and figured out where breakdowns + inefficiencies happen. 3 → Ignore irrelevant features If you can't draw a straight line from [feature X] to [solving pain point Y] — don't build it. Stay laser focused on building what solves your ICP's problems. Ignore other distractions. The ideal motion: > Build the simplest solution to your customer's pain point > Make it insanely easy for them to start using and testing it > Gather feedback, then constantly iterate 4 → Relentlessly test your hypotheses. We're always talking to users. Our entire company—every function—stays as close to our end user as possible. It's the only way to really understand what problems we're solving for — and whether our solutions work :)

🎯 Product Innovation Secret: Your Users Are Already Building Your Next Big Feature Dream11 SVP of Product Vaibhav Kokal revealed how their most successful feature came from an unexpected place: their users were already building it on Telegram. Their popular "Guru" feature wasn't conceived in a boardroom or through complex market research. The inspiration? Their own users... on Telegram! 🤯 Here's why this is brilliant: 1.Dream11's users were creating informal prediction communities on Telegram 2.Instead of fighting this behavior, they turned it into their "Guru" feature 3.Result: Massive engagement boost and organic user acquisition 🎯 Key Takeaways: • Your best product ideas might be hiding in plain sight • Innovation often means observing and adapting, not inventing • Users will find ways to fulfill their needs - your job is to make it easier 🔍 Real-World Application: → Check your app's Reddit/Discord/Telegram communities → List the top 3 unofficial workarounds users have created → Evaluate which one could become your next native feature 💡 This reminds me of how Instagram stories came from observing how people were using Snapchat, or how Twitter's hashtags emerged from user behavior. 👉 Watch the full breakdown on my Behind The Featuren YouTube Channel: Link in comments #ProductInnovation #UserBehavior #ProductStrategy #FeatureDiscovery #ProductGrowth #GameDesign #GrowthStrategy

This week's M7Unlock delves into KIKI World, a Web3 beauty company, that redefines consumer engagement and product development by integrating its loyal community in the decision making process. It showcases the potential of Web3 technology in transforming the beauty industry, emphasizing community-centric and technology-enabled models for growth and consumer relationships. Project: KIKI World Industry: Beauty and Fashion Key Differentiator: DAO Co-Creation 🗳️Community-Centric Product Development: KIKI World engages its community in product development by enabling members to vote on features, while its on-chain Membership Pass offers access to a DAO, democratizing product development. This gamified interaction, along with the blockchain's transparency, is revolutionizing customer engagement in the beauty industry. 👩🔧Technological Innovation for Business Expansion: KIKI World's proprietary software platform facilitates collaborations with creators, brands, and entities through technology-driven business models for the fashion and beauty sectors. All exemplified through its CHIPPED product, an NFC-embedded press-on nail collection which enabled users to transmit their information to another's phone with just a single tap. ⛓️Shifting Paradigms via Web3 and Blockchain: KIKI World utilized the technology of Web3 platform, Co:Create, to directly involve consumers in product development. Leveraging blockchain and web3 features for customer engagement and loyalty helped to democratize decision-making, granting stakeholders ownership and compensation for shaping the brand's products. 💡For Brands: KIKI World's approach to development with Web3 and DAOs emphasizes the importance of collaborative communities and technological innovation for brand loyalty. It showcases how embracing technology and community-driven models can reshape consumer interaction and expand product development, benefiting both brands and consumers.