Clients don't ask about acoustics. Then they complain their space is uncomfortable without knowing why. Sound is half the spatial experience. Bad acoustics make expensive interiors feel cheap. The problems: Hard surfaces everywhere (popular for aesthetics, terrible for sound). Open plans with no baffling. High ceilings with no absorption. Lack of soft materials. Sound bounces, multiplies, creates fatigue. You're not aware it's happening, but by evening you're exhausted. Our acoustic strategy happens in layers: Base layer: Specify soft materials where possible. Upholstered furniture, curtains, rugs. These absorb sound passively. Architectural layer: Acoustic panels integrated as design elements, not afterthoughts. Fabric-wrapped wall sections, slatted wood panels with backing, suspended ceiling elements. Strategic layer: Placement of noisy functions (kitchens, entertainment areas) away from quiet zones. Doors that actually seal. Insulation in partition walls. In one of the experience centres we recently designed, we had to work extra consciously to deliver a grand acoustic experience. Almost all our decisions regarding material were guided by this, and the finished product - exactly what we wanted it to be! Acoustics don't show in photographs. But they determine whether you want to stay in a space or leave it. Design for ears, not just eyes.
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