What to Bring to Networking Events for Maximum Impact

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

It's networking week and I haven't talked about networking events yet! Heyo! Let's do this. Yes, I know networking events can be draining and a lot to deal with, but they can be manageable. Here’s the first trick: Realize 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝘀 𝗻𝗲𝗿𝘃𝗼𝘂𝘀 𝘁𝗼𝗼. No one cares about you -- they’re all up in their heads about how they look and what they say. Now here's some tips: 1) 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗶𝗺𝗲 What organization is hosting the event? Who is the contact person? Sometimes the event will publish a list of confirmed attendees - look them up in advance. If there is a speaker, contact them too and say you’re looking forward to the event. And look at that! You have made connections before you even walked in the door. 2) 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮𝗻 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 My favorite opening question is, “𝘞𝘩𝘢𝘵 𝘣𝘳𝘪𝘯𝘨𝘴 𝘺𝘰𝘶 𝘩𝘦𝘳𝘦 𝘵𝘰𝘥𝘢𝘺?” Everyone has a reason for attending the event, and this will help you find something in common with the other person. They will likely ask you the same question, so practice your answer ahead of time. 3) 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘆𝗼𝘂𝗿 “𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝗽𝗶𝘁𝗰𝗵” Speaking of introductions, practice how you will introduce yourself to a new person. Consider your goals - what do you want people to remember about you? For example, if you’re looking for a new job, your pitch will include the types of jobs/industries that interest you. 4) 𝗚𝗲𝘁 𝗮 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗿𝗱 I wrote about this yesterday. You can attach digital business cards to your email signature block, text the cards to a contact, and generate a QR code. LinkedIn is a great option too - 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗮 𝗤𝗥 𝗰𝗼𝗱𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. Here's how: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗞𝗫𝟮𝗘𝟵𝗝𝗖. 5) 𝗪𝗲𝗮𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 Don’t dress in boring black like everyone else. Wear something noteworthy so you stand out from the crowd and people will remember you. You could choose a colorful jacket, tie, scarf, jewelry, brooch, or glasses. Later, when you’re following up with people, you can say, “I was wearing the red jacket." 6) 𝗧𝗵𝗮𝗻𝗸 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 Find the person who organized the event and thank them before you leave. If they seem too busy or overwhelmed, send a message after the event is over. First of all, this is a nice thing to do because they put a lot of effort into organizing the event. Secondly, no one does this and it helps you stand out. Finally, the event organizer knows most of the people who attended and can be a great addition to your network. I'm rooting for you. 👊 ♻ Please repost if you think this advice will help others. ***** Hi, have we met? I'm Emily and I'm on a mission to get the #greenbannergang back to work, one actionable step at a time. #jobsearch #jobhunt #jobseekers

Field events are won in the little things. Booths have a time and place but the scrappy, meaningful details are what actually spark conversations and make life easier for your team. A few favorites from INBOUND 👇 📱 QR codes as phone backgrounds No more fumbling with badges or awkwardly spelling your name. Just hold up your lock screen and boom, instant LinkedIn connect or demo booking. 🎨 Ditch the suit Statement sneakers, neon jackets, or anything that gets you remembered. The worst thing you can do is blend into a sea of navy suits. 👟 Comfortable shoes > everything If your feet hurt, you’re not networking. End of story. It might sound obvious but there are still marketers making this mistake and going with that cute pair of heels they want to show off. 📇 Personalized cards for sponsors A small gesture that goes a long way. Handwritten notes, personalized flyers — people remember that. Even if you don't have a booth you can snag the sponsor list and target them. 🔋 Portable chargers are a must I actually made this mistake last week. Big newbie move! Bring extra chargers. Loaning one out also creates instant goodwill (and an easy follow-up later). 🎥 On-the-floor content creation Don’t just attend the event, document it. Record quick interviews, capture behind-the-scenes moments, or even film reactions. The content will outlast the event. 🙅 No pitch slaps Please. Nobody wants to be ambushed with a deck two minutes into meeting you. Start human → then see where the convo goes. 🪧 Conversation starters Props, protest signs, or just a witty one-liner on your shirt. Anything that makes someone laugh or double-take gives you an opening. 📧 Involve people in your follow-up strategy Ask leads what crazy subject line you should put for the follow-up email so they know it's coming from you. People love this and come up with really creative things that help boost your response rates. (shout out to Amanda for sharing this idea) ✨ Bonus tip: make it easy for people to remember you. A simple follow-up message hits harder if they can picture the person in green sneakers or the team that staged the “webinar protest.” Events are expensive so you can't just show up. You need to stand out. What’s one unique field hack you swear by? 👇

👀 Looking for the best ways to be memorable while networking? Here’s how to stand out during professional interactions. 👀 When I attended my very first conference in 2022, I challenged myself to make a lasting impression. I showed up to the Virginia's Community College System Student Leadership Conference with a fresh pack of business cards and one clear goal: to lead with value, not just curiosity. I handed my cards to everyone I connected with, including Graham Courtney and Hoan Do. But what made them different? The back read: "How may I help you?" That simple question flipped the script. Instead of just gaining insight from professionals, I offered to contribute to their goals and projects. Hoan was surprised and impressed that a student wanted to add value rather than receive advice. Mission accomplished ✔️ . While many have gone digital, I’m a proud supporter of physical business cards. Why? Digital cards can get lost in inboxes or buried in your phone. Physical ones? They stick around. You find them in your bag or pocket later and instantly remember the conversation. 🌟 Bonus tip: Include a QR code to your LinkedIn, Resume, Linktree, or digital card for easy access. 🌟 Here’s the latest version of my business card from the 2025 NABA INC. Convention & Expo in Las Vegas, my go-to tool for building authentic connections during career expos and networking events. Notice how my brand colors on my card are consistent with my brand colors on my profile! 😉 💬 What’s your favorite way to leave a lasting impression when networking as an undergrad or young professional? #NetworkingTips #StudentSuccess #CareerDevelopment #BusinessEtiquette #ProfessionalBranding #NABA2025 #UndergradLife #FirstGenSuccess #CareerGrowth #MentorshipMatters