Credibility gap for women CEOs in finance

As International Women’s Day nears, we’ll see the usual corporate gestures—empowerment panels, social media campaigns, and carefully curated success stories. But let’s be honest: these feel-good initiatives rarely change what actually holds women back at work on the daily basis. Instead, I suggest focusing on something concrete, something I’ve seen have the biggest impact in my work with teams: the unspoken dynamics that shape psychological safety. 🚨Because psychological safety is not the same for everyone. Psychological safety is often defined as a shared belief that one can take risks without fear of negative consequences. But let’s unpack that—who actually feels safe enough to take those risks? 🔹 Speaking up costs more for women Confidence isn’t the issue—consequences are. Women learn early that being too direct can backfire. Assertiveness can be read as aggression, while careful phrasing can make them seem uncertain. Over time, this calculation becomes second nature: Is this worth the risk? 🔹 Mistakes are stickier When men fail, it’s seen as part of leadership growth. When women fail, it often reinforces lingering doubts about their competence. This means that women aren’t more risk-averse by nature—they’re just more aware of the cost. 🔹 Inclusion isn’t just about presence Being at the table doesn’t mean having an equal voice. Women often find themselves in a credibility loop—having to repeatedly prove their expertise before their ideas carry weight. Meanwhile, those who fit the traditional leadership mold are often trusted by default. 🔹 Emotional labor is the silent career detour Women in teams do an extraordinary amount of behind-the-scenes work—mediating conflicts, softening feedback, ensuring inclusion. The problem? This work isn’t visible in performance reviews or leadership selection criteria. It’s expected, but not rewarded. What companies can do beyond IWD symbolism: ✅ Stop measuring "confidence"—start measuring credibility gaps If some team members always need to “prove it” while others are trusted instantly, you have a credibility gap, not a confidence issue. Fix how ideas get heard, not how women present them. ✅ Make failure a learning moment for everyone Audit how mistakes are handled in your team. Are men encouraged to take bold moves while women are advised to be more careful? Change the narrative around risk. ✅ Track & reward emotional labor If women are consistently mentoring, resolving conflicts, or ensuring inclusion, this isn’t just “being helpful”—it’s leadership. Make it visible, valued, and part of promotion criteria. 💥 This IWD, let’s skip the celebration and start the correction. If your company is serious about making psychological safety equal for everyone, let’s do the real work. 📅 I’m now booking IWD sessions focused on improving team dynamics and creating workplaces where women don’t just survive, but thrive. Book your spot and let’s turn good intentions into lasting impact.

A highly qualified woman sat across from me yesterday.   Her resume showed 15 years of C-suite experience. Multiple awards. Industry recognition.   Yet she spoke about her success like it was pure luck.   SEVENTY-FIVE PERCENT of female executives experience this same phenomenon.   I see it daily through my work with thousands of women leaders. They achieve remarkable success but internally believe they fooled everyone.   Some call it imposter syndrome. I call it a STRUCTURAL PROBLEM.   Let me explain...   When less than 5% of major companies have gender-balanced leadership, women question whether they belong.   My first board appointment taught me this hard truth.   I walked into that boardroom convinced I would say something ridiculous. Everyone seemed so confident.   But confidence plays tricks on us.   Perfect knowledge never exists. Leadership requires:   • Recognising what you know • Admitting what you miss • Finding the right answers • Moving forward anyway   Three strategies that transformed my journey:   1. Build your evidence file Document every win, every positive feedback, every successful project. Review it before big meetings. Your brain lies. Evidence speaks truth.   2. Find your circle Connect with other women leaders who understand your experience. The moment you share your doubts, someone else will say "me too."   3. Practice strategic vulnerability Acknowledging areas for growth enhances credibility. Power exists in saying "I'll find out" instead of pretending omniscience.   REALITY CHECK: This impacts business results.   Qualified women: - Decline opportunities - Downplay achievements - Hesitate to negotiate - Withdraw from consideration   Organisations lose valuable talent and perspective.   The solution requires both individual action and systemic change.   We need visible pathways to leadership for women. We need to challenge biased feedback. We need women in leadership positions in meaningful numbers.   Leadership demands courage, not perfect confidence.   The world needs leaders who push past doubt - not because they never experience it, but because they refuse to let it win. https://lnkd.in/gY9G-ibh

New research analyzing 20,000+ articles covering 750 CEOs across the FTSE 100, S&P 500, and Euronext 100 reveals how deeply embedded our societal perceptions about leadership remain. The findings illuminate the unconscious biases that continue to shape perceptions of women CEOs. Three patterns particularly stood out to me: 1. Women CEO departures receive almost twice the coverage of male departures—and with notably higher negative sentiment 2. Men CEOs are twice as likely to be described as "innovators," while women are 72% more likely to be labeled "inspirational" 3. Women CEOs face what we call the Ambition/Confidence Double Bind—viewed as either "too ambitious" or "not ambitious enough" Having advised boards on CEO succession for decades now, I’ve seen firsthand how these perceptions create real barriers. When just 11% of CEO appointments at major public companies are women, we must examine how our collective assumptions about leadership capability shape - and limit - opportunities. You can read the full report here: https://bit.ly/4ih4CgF #Leadership #WomenInLeadership #CEO

Be ambitious but not too ambitious, be confident but not overconfident. Sound familiar as a female leader? I’ve been a female CEO/founder for more than 25 years. So I always knew the media could be harder on women, but I didn’t grasp just HOW hard until I saw the data. At a recent breakfast panel I was on, “Changing the Conversation: Women CEOs and the Media,” hosted by Russell Reynolds Associates, we discussed their new research that analysed 20,000 news articles of 750 CEOs across the FTSE 100, S&P 500, and Euronext 100. The findings were staggering: → Female CEOs are 2x as likely to be described as both “too ambitious” AND “lacking ambition.” → They’re three times more likely to be labelled as “lacking confidence.” → And when they do assert authority, they risk being labelled “aggressive” or “unlikeable.” That’s the leadership double bind in action - a contradiction every woman in power recognises, but few of their male counterparts are forced to navigate. As the role of CEO becomes ever more complex, spanning geopolitics, AI, and global uncertainty, it’s high time we challenge these narratives. Because real leadership isn’t about fitting into someone else’s expectations. It’s about rewriting them. 📸 With Pavita Cooper from 30% Club UK

Stop teaching women to be confident. We don’t need another pep talk. We don’t need more “you got this” speeches or workshops on how to feel stronger. Because let’s be real: women already are confident. They study. They deliver results. They lead teams. They launch businesses. They have the expertise. Confidence isn’t the problem. The real gap? 👉 Credibility — when a man speaks, authority is assumed. When a woman speaks, her credibility is questioned. 👉 Self-trust — not “can I do it?” but “do I trust myself enough to stop apologizing, overexplaining, or shrinking when I do it?” And yes, this is maddening to witness: we’ve all seen mediocrity celebrated as authority on one side of the table, while brilliance gets interrogated on the other. Double standards drive me crazy. So instead of pushing women to “fix themselves” with more confidence, the work is two-fold: ⚡ Fix the systems that undermine them. ⚡ Practice the subtle shifts that close the credibility gap. Here’s the simple micro-framework I share with clients when influence feels harder than it should: 1️⃣ Align — Anchor in what actually matters: your values, your expertise, your goals. And ask yourself the hardest question: am I sitting at the right table? Because if you’re at the wrong one, it’s like fighting windmills. No amount of “confidence” will make that worth it. 2️⃣ State — Share your perspective clearly. No hedging. No over-explaining. No apologizing for taking space. This is the one piece where practice is everything — the muscle you build each time you refuse to downplay yourself. 3️⃣ Evidence — Back it up with data, examples, proof. Unfair? Absolutely. Necessary? Yes. Because credibility isn’t handed to us the way it is to others. We build it, brick by brick. Here’s the secret: 👉 Just “being confident” without credibility, without alignment, without self-trust… is like shouting into the wind. 👉 Alignment + clarity + evidence? That’s what shifts the room. And no, you don’t have to wake up every day ready to “fix the system” by yourself. None of us do. But every aligned statement, every piece of evidence, every time you refuse to shrink — you’re not just protecting your seat. You’re reshaping the table. Now tell me: when was the last time you noticed credibility being assumed for someone else… and questioned for you? (And if this hit home: my DMs are open.)

I speak with a lot of people about gender equality. Sometimes people ask if “things are better for …. women who’ve made it to the top, the next-generation women who grew up thinking they could be anything, women with elite credentials, etc." Unfortunately, research mostly shows that the answer is “no”--gender inequality is at play at every level of organizational life, from early career to the C-suite. For example, I listened to a very interesting webinar hosted by Russell Reynolds Associates about their research study: Time to Tell a Different Story. They used media as a proxy for public sentiments about CEOs and tracked 20,000 news articles, covering almost 750 CEOs across FTSE 100, S&P 500, and Euronext 100 companies. What they discovered is that, even at the CEO level, patterns of language describing and telling the story of women differs from those for men. Here is one pattern from their study: The media tend to use very different adjectives to describe women CEOs versus their male equivalents. Based on the proportion of mentions across media, men were twice as likely to be described as ‘innovators,’ whereas women were 72% more likely to be described as ‘inspirational.’   Research at the Stanford VMware Women's Leadership Innovation Lab also showed gendered, and often disadvantaging, language patterns in performance reviews. (https://lnkd.in/gG2zy8vX) So, it’s not just the media. These patterns reflect societal norms and can lead to disparate outcomes for strong performing women. What can you do? First, you can catch gendered language patterns. Here are a few: 1️⃣ Using more people-oriented skills for women and more task-oriented for men (see RRA research) 2️⃣ Using more doubt-casting language, such as “seems to” or “managed to”. For example, instead of saying “They produced outstanding results” using “They seemed to produce outstanding results. (Do a doubt-check. See this post I wrote: https://lnkd.in/g_655tc2) 3️⃣ Using or not using stand-out language. Notice if your industry or role has some terms that indicate stand-out impact. Then notice if you only use those words to describe certain kinds of people. 💡 🌟 Once you catch these patterns, then you can find ways to remove doubt, equally use task-oriented and people-oriented descriptors and try stand-out language for all top performers. While language often reflects societal norms and stereotypes, a strategic use of language can help set the conditions for folks to succeed. https://lnkd.in/gEJJRsXS #words #language #performancemanagement #media