Strategy Execution Frameworks

There is no one-size-fits-all when it comes to GTM. Maja Voje and I studied 12 leading B2B SaaS companies. (including interviews with their teams) Here’s what we learned: 1. PLG is eating the world >80% of the companies in our study employ PLG in some fashion. Even enterprise companies like Snowflake and Salesforce are adding free trials & freemium. It’s the new normal. Why is this working for them? In 2024, the best marketing is often your product. Users rarely want to lock in a $500K+ contract without trying the product first. But you do need to layer on a strong product-led sales motion to make enterprise work. 2. Dominate one at first, then layer on many Every company we studied got one GTM motion massively right. And, in each case, they still use that GTM motion in some form today. But, they layer on other motions over time. The ideal way to layer is symbiotically: • ABM couples nicely with outbound • Inbound supports outbound • Partnerships amplify PLG For instance: Dropbox grew at first massively on referrals. Now, other channels are much more important. 3. ABM and Outbound are pillars of enterprise For 5- and 6-figure deals, it’s difficult to rely on inbound or PLG alone. The buyer is used to a different process. They want to be hand-held. This is where motions like ABM and outbound shine. That’s why you still see the Snowflake’s and Salesforce’s of the world focusing on them. They’re the bread and butter of enterprise. So… bringing it all together, here’s where to start based on your buyer. If you’re selling to consumers or prosumers: • Lean into PLG, community, and partnerships early on • Layer in paid marketing as you find product-market fit and have budget to scale If you're selling to SMBs: • Blend inbound and outbound motions to build awareness and relationships • Paid digital can accelerate pipeline generation as you dial in your ICP If you're selling to enterprises: • Focus on targeted ABM and partner ecosystems • Inbound is great for air cover, but outbound is crucial for landing large accounts If you have a complex or technical product: • Make sure you have developer docs, free tooling, and community support from day one • Don’t underrate channels like partnerships & paid digital; they can still be crucial support And above all: 1. Remember what works at one stage may not work another 2. Remember the law of diminishing returns 3. Be willing to pivot when necessary

In a world where stability feels comforting, your capacity to navigate uncertainty determines what's truly possible. According to McKinsey & Company's 2025 Adaptability Index, organizations with high change readiness outperform competitors by 52% in market share growth and demonstrate 47% faster recovery from market disruptions. Here are three ways to transform change resistance into strategic advantage: 👉 Create "future-back thinking" rituals. Regularly practicing visualization of desired future states before mapping backward reduces change anxiety by 64%. Design structured processes that normalize positive future imagination as a core organizational competency. 👉 Implement "change partnership" protocols. Pair stability-oriented team members with naturally adaptive colleagues to create balanced change navigation teams. These partnerships demonstrate 3.4x greater implementation success than traditional top-down change management. 👉 Practice "possibility mapping". Replace threat-response with opportunity identification when disruption emerges. Build adaptive capacity by immediately documenting three potential advantages for every perceived challenge in the change landscape. This works and neuroscience confirms it: constructive change engagement activates your brain's reward pathways rather than threat responses, enhancing creativity, reducing cortisol, and enabling higher-order problem-solving. Your organization's resilience isn't built on rigid planning—it emerges from a culture where change becomes the most reliable competitive advantage. Coaching can help; let's chat. Follow Joshua Miller #executivecoaching #change #mindset

𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗮𝗻 𝗔𝗜 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆? This is one of the clearest roadmap you’ll ever get to build your own: ⬇️ 1. 𝗔𝗜 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗚𝗼𝗮𝗹 𝗦𝗲𝘁𝘁𝗶𝗻𝗴 (𝗧𝗵𝗲 𝗖𝗼𝗿𝗲): This is your strategic north star — where you define your ambition and guide every downstream decision. • Drivers → Why are you doing this? Clarifies the business/tech forces pushing AI forward.   • Value → What are you aiming to achieve? Links AI directly to measurable outcomes.   • Vision → Where is this going long-term? Provides inspiration and direction across teams.   • Alignment → Is everyone rowing in the same direction? Ensures synergy. • Risks → What could go wrong? Sets the baseline for governance and responsible AI.   • Adoption → Who will actually use it? Anticipates friction and enables change management. 📍 This is the master blueprint — Without this, you’re just building disconnected POCs. No clear target = no impact. 2. 𝗔𝗹𝗶𝗴𝗻𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 (𝗠𝗮𝗸𝗲 𝗜𝘁 𝗙𝗶𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀): This is where your AI ambition meets the reality of your broader enterprise. • Business Strategy → AI must serve the core business goals — not exist as a side project.   • IT Strategy → Ensures your infrastructure can support scalable AI.   • R&D Strategy → Aligns innovation with AI capabilities and funding priorities.   • D&A Strategy → Without data strategy, no AI strategy will scale. • (...) Strategy → ... 📍 Connect AI to the real levers of power in your organization — so it doesn’t get siloed or shut down. 3. 𝗔𝗜 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗠𝗼𝗱𝗲𝗹 (𝗠𝗮𝗸𝗲 𝗜𝘁 𝗥𝗲𝗮𝗹):   Once you know what you want to do, this defines how you’ll deliver it at scale. • Governance → Sets up ethical, legal, and operational oversight from day one.   • Data → Builds the pipelines and quality foundations for smart AI.   • Engineering → Equips you with the technical backbone for deployment.   • Technology → Selects the right tools, platforms, and architecture.   • Organization → Assigns ownership and accountability.   • Literacy → Ensures the workforce can actually work with AI. 📍 This is your AI engine room — without it, strategy stays theoretical. 4. 𝗔𝗜 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 (𝗗𝗲𝗹𝗶𝘃𝗲𝗿 𝘁𝗵𝗲 𝗩𝗮𝗹𝘂𝗲):   Now it’s time to build — but with structure and intent. • Ideation/Prioritization** → Surfaces the best use cases, aligned with strategy.   • Use Cases → Translates goals into concrete applications and MVPs.   • Buy-Build → Decides how to deliver: in-house, outsourced, or hybrid.   • Change Management → Drives real adoption beyond pilots.   • Value/Cost Management → Measures success and ensures scalability. 📍 This is where value is realized — where strategy finally touches the customer and the business. 𝗬𝗼𝘂𝗿 𝗔𝗜 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗼𝗿𝗸 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸: 𝗙𝘂𝗹𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱, 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲! Graphic source: Gartner

Your strategy is probably broken, and it's not for the reason you think. Most executives blame execution when strategies fail.  "The team didn't follow the plan."  "We didn't communicate clearly enough." But I've worked with dozens of companies, and the real problem isn't execution. It's that most strategies are built backwards. Here's what I mean: companies start with the vision, then jump straight to tactics. They skip the most critical step: honestly assessing where they are right now. I watched SaaS companies spend six months or more building "the strategy". Beautiful slides, clear metrics, executive buy-in. But when we dug into their current state, we discovered they didn’t have the resources to make it happen. Their strategy was fantasy. Real strategy isn't visionary thinking. It's problem-solving at scale. The best approach I've seen follows Toyota's Improvement Kata: → Understand the direction → Analyze your current state (not what you wish it was) → Define the next target condition → Identify the biggest obstacle in your way, experiment toward the target and iterate This creates what I call a "living strategy". These are plans that evolve with reality instead of ignoring it. The magic happens when this thinking reaches every level. When product managers understand the obstacles they're solving for, not just the features they're shipping, strategy becomes operational. What's the biggest gap between your strategy and your current reality?

9 ways to leverage cross functional collaboration for better decisions in software development: Start with a clear vision: Ensure everyone understands the project’s goals. → This keeps all functions aligned. Create interdisciplinary teams: Mix developers, security experts, and business analysts. → Different perspectives lead to better decisions. Regular check-ins: Schedule frequent meetings for updates. → Keeps everyone on the same page. Foster open communication: Encourage team members to share ideas freely. → Builds trust and innovation. Use collaborative tools: Implement platforms like Slack or Trello. → Simplifies communication and task tracking. Define roles clearly: Ensure everyone knows their responsibilities. → Reduces confusion and overlap. Encourage knowledge sharing: Host sessions where team members teach each other. → Enhances skills across the board. Set common goals: Align individual tasks with the team’s objectives. → Promotes unity and focus. Celebrate successes together: Acknowledge and reward collaborative efforts. → Boosts morale and motivation. Cross functional collaboration doesn’t just happen. It requires deliberate effort and strategy. But the payoff? Better decisions, faster execution, and a more cohesive team. How do you foster collaboration in your projects? Let’s discuss!

They spent $1M on an AI strategy … but 75% of it was impossible to execute. Here’s the full story… I sat in a boardroom, surrounded by executives who had just proudly shown me their new AI strategy. They'd just invested nearly a million dollars in this beautiful 120-slide masterpiece. These weren't just experienced leaders. They were smart, successful executives who had built a billion-dollar company. But as I flipped through the slides, my heart sank. After 30 minutes of gentle questions about their current capabilities, I took a deep breath: "9 of these 12 use cases? You can't actually do them. Not yet." The silence that followed was painful. One executive finally spoke up: "What do you mean? We just paid nearly a million dollars for this strategy and it looks great!” Sometimes the most expensive advice isn't the right one. Here's what nobody tells you about AI strategy: 𝟭. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲 𝗶𝘀𝗻'𝘁 𝗲𝗻𝗼𝘂𝗴𝗵: Just because a use case could deliver $10M in value doesn't mean you can execute it. I've seen companies waste months chasing shiny objects while ignoring their actual readiness. 𝟮. 𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗙𝗘𝗔𝗧𝗨𝗥𝗘𝗦 (𝗶𝗻 𝗺𝗼𝘀𝘁 𝗰𝗮𝘀𝗲𝘀) You need the right data infrastructure, talent, and operational processes BEFORE you can do the fancy stuff. It's like trying to build a skyscraper without checking if you have the right foundation. I’ve always had a motto “Master the Basics so you can Scale Your Innovation” - 𝟯. 𝗧𝗵𝗶𝗻𝗸 𝗕𝗶𝗴, 𝗦𝘁𝗮𝗿𝘁 𝗦𝗺𝗮𝗹𝗹, 𝘁𝗵𝗲𝗻 𝗱𝗲𝗰𝗶𝗱𝗲 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗦𝗰𝗮𝗹𝗲 𝗤𝘂𝗶𝗰𝗸𝗹𝘆 It’s better to successfully implement 3 modest use cases than fail at 12 ambitious ones. Build confidence, learn, and scale from there. Now, coming back to the story… Today, they've successfully implemented 5 use cases (including 2 from the original "impossible" list). They stopped trying to match the theoretical playbooks and started with where they actually were. The lesson? Your AI strategy shouldn't be based on what others are doing. It should be based on three things: - Where you are with your maturity. - What you can execute. - Where you want to go. Sometimes the best million-dollar strategy is to save the millions you’ll be spending chasing the million- dollar strategy.

Uncertainty isn’t the enemy of leadership. Silence in uncertainty is. Markets shift. Geopolitics flare. Technology disrupts. No leader can predict exactly what comes next. The mistake isn’t saying “I don’t know.” The mistake is leaving it there. Silence creates space for fear. Scenarios create space for confidence. The leaders I know say this: “We don’t know the future…But here are three ways it could play out, and here’s how we’ll respond to each.” That shift replaces anxiety with structure. Here’s how scenarios guide decisions: 1. Best Case → Maximise Opportunity • If growth rebounds, be ready to scale • Line up resources and move first • Optimism matters only if you’re prepared 2. Base Case → Navigate Steady State • In uneven recovery discipline wins • Tier your investments • Forecast cash tightly • Normalise quarterly adjustments 3. Worst Case → Build Resilience • Protect non-negotiables • Pre-approve cost levers • Over-communicate with empathy, reinforce purpose • Trust is forged in downturns, not booms. The real power is in cascading this skill to teams: → Model vulnerability (“I don’t know yet”) → Teach them to sketch 3 scenarios in 15 minutes → Anchor every path to concrete actions → Repeat until it becomes part of culture At 6 months, fear gives way to clarity. At 2 years, resilience becomes second nature. Remember, great leaders don’t eliminate uncertainty. They equip their people to move confidently within it. That’s how you scale trust, resilience, and momentum, inside your company and across your partnerships. --------------------------- Avoid missing insights like this. Get cheatsheets like this each Wednesday. Subscribe to my free newsletter: https://philhsc.com ➕ Follow me, Phil Hayes-St Clair for more like this.

Understanding your Processes is the key to Strategy Execution! The key to executing your strategy is achieving alignment—ensuring that all elements of your business, including strategy, organizational structure, processes, and technology, are orchestrated to support long-term success. Yet, many organizations struggle with execution because while leadership defines strategy, the connection to execution gets lost: Practitioners lack clarity on how their roles contribute to strategic goals, leading to misalignment and inefficiencies Complexity breeds poor communication and silos, making cross-functional coordination difficult Disconnected people, processes, and technology obscure impact analysis and make it challenging to measure progress effectively How can organizations overcome this? By establishing a structured, continuously maintained Inventory of processes within a Process Taxonomy—an essential foundation for alignment and execution. A well-defined Process Inventory provides: A business-oriented lens to pinpoint the impact of change with precision A common language that enables effective collaboration across teams Traceability & transparency, ensuring alignment from strategy to execution A single source of truth for understanding organizational intelligence and resources Clear accountability and ownership for both change initiatives and ongoing operations A feedback mechanism that equips strategy leaders with real-time insights into strengths, weaknesses, opportunities, and threats (SWOT). To deliver on this alignment, organizations must invest in building a Process Capability—one that enables them to create, maintain, and evolve their process knowledge over time. The cost of not doing this? Wasted transformation investments, frustrated customers, and lost competitive advantage when execution fails to deliver on strategic objectives. To learn more about this framework and approach, check out my book https://a.co/d/1ajgWhI Would love to hear your thoughts—what challenges have you faced when driving execution on strategy?

Your Web3 project isn’t getting funded because you're focused on the wrong metrics. Here is how to fix it 👇 🧪 Build a prototype, not a pitch Your MVP should solve a real problem. Ship something users can test and give feedback on. Execution > ideas. 💬 Build your community before raising capital Investors look for signals. An engaged, loyal community is the strongest one. NEVER buy fake followers - they’re a red flag, not an asset. 🔍 Focus on metrics that matter Investors want hard numbers, not promises. Data showing active user retention is far more valuable than metrics that don’t demonstrate user engagement or loyalty. Retention metrics > vanity metrics. 🎯 Apply for funding strategically Not all funding paths are created equal. Choose wisely: - Ecosystem Grants: Perfect for chain integrations. - Protocol Grants: Ideal for improving existing protocols. - Hackathons: Great for networking and testing ideas. - VCs: Focus on teams with strong technical execution, clear roadmaps, and scalable potential. Don’t shotgun your pitch - tailor it to fit the funding source. 📈 Build momentum before talking to VCs VCs back progress, not just ideas. Before pitching: - Highlight adoption curves, early community growth, and technical achievements. - Build relationships with early users - they’re your first advocates. - Launch an MVP, iterate fast, and showcase how feedback has improved your product. 🔥 Don't burn cash on hype Focus on: - Token utility: Depending on the project, you can show a strong strategy for generating yield, TVL, or transaction growth. - Treasury management: Keep 12+ months of runway in stablecoins or diversified assets. - Community engagement: Highlight governance votes, staking rates, and active participation. Keep it lean, measurable, and sustainable. 💲 Want to raise capital? Build first and show progress. The money is out there. The question is: Are you fundable?

What would you do if you suddenly had an extra $1,000,000 in income? Most people assume it would feel like pure excitement finally, financial freedom, more opportunities, maybe even a sense of relief. But for many high-income professionals, a financial windfall comes with something unexpected: Anxiety, pressure, and uncertainty. We recently worked with a client who experienced this exact situation. At first, they were excited about the opportunity. But as the reality set in, the excitement turned into stress: • “How much of this will I lose to taxes?” • “Where should I put this money so it doesn’t just disappear?” • “What if I make the wrong decision and regret it later?” Suddenly, what seemed like a life-changing financial event became a mental burden. They felt paralyzed, afraid to make a move without knowing the long-term impact. Like many professionals in this situation, their first instinct was to rush into action looking for ways to “fix” the tax problem immediately. At first, we explored several strategies to reduce tax liability: • Charitable giving to align with their values while minimizing taxable income. • Real estate opportunities to create tax-advantaged growth. • Donor-advised funds and foundations to build a legacy while controlling tax exposure. But after diving deeper, it became clear: The biggest mistake would be making decisions in a vacuum. Because this wasn’t just about reducing taxes. It was about building a strategy that supported: • Their kids’ education and future. • Their real estate investment goals. • Their ability to support aging parents. Instead of making rushed decisions, we developed a five-year execution plan that allowed them to move forward with confidence without feeling overwhelmed. This plan gave them: • Clarity knowing every dollar had a purpose. • Peace of mind no longer feeling rushed or reactive. • A trusted team CPAs, attorneys, and financial professionals working in sync to ensure the strategy was airtight. By the end of our process, the fear and anxiety that had consumed them at the start were gone. Instead of feeling like this windfall was a burden, they finally felt in control. A lot of high earners believe the value of working with an advisor is just in hearing good strategies. But the real value? • Having someone who sees the full picture. • Knowing your financial decisions are aligned with your long-term goals. • No longer feeling like you’re making high-stakes decisions alone. Because wealth isn’t just about the numbers it’s about having the confidence that your money is working for you, not against you. If you came into a major financial windfall tomorrow, would you have a plan or just a tax bill? If you want to make sure your next big financial move is a step toward lasting wealth, let’s talk. TDLR - If you get a large lump sum, don’t rush into action, think about the larger game plan, and find a collaborative team to help you execute.