Change Management in Goal Setting

This morning, I led a virtual leadership training session for a company on goal-setting. I didn't “lecture” at all. Here’s what we did instead and why: People don’t change because you tell them to do something different. They just need to be guided into discovering and experimenting for themselves. The group I was with this morning needed a new goal-setting process for their managers. The challenge is that many people feel like everything is a priority. If you ask senior leaders what the most important goal is each quarter, they aren’t always sure what to tell you. As a result, people felt overwhelmed, disconnected, and frustrated by the lack of results. Instead of doing a basic training on SMART goal setting, here’s what we did instead: 1. Worked with the executive leadership to define a process. We agreed that cascading co-created goals throughout the organization made the most sense. 2. Met with a senior leadership team to define organizational goals. We made sure that the team aligned first. 3. Held a “training” for people managers. Senior leadership shared their draft goals. Then we walked the teams through a rapid ideation, prioritization, and goal-setting process. 4. We challenged these managers to take their draft goals to their teams for review and individual goal-setting. We gave them conversation guides to make this process easier. 5. They are building this new process into their system every quarter to set their leaders up for future success. This whole process takes a bit more investment upfront. But it creates real change. We adapt the system so that managers know what’s expected of them, have the tools to do it, and can try new things. Co-created learning and systemic process change beat traditional training any day. What do you think? What else would make this approach more successful? 📷: from a strategic planning session in person a few weeks ago

Ever tried to change a tire while the car's still moving? That's what implementing organizational change can feel like for you and your team. We've all been there. 😅 Pushing through changes without a clear strategy, hoping sheer determination and long nights would be enough. But nope. The change initiative ended in confusion, resistance, or maybe didn't make it across the finish line before everyone abandoned ship. I've been there—from implementing organization wide learning programs to updating team policies. And let me tell you, without a roadmap, it's chaos. 🌪️ ---From Chaos to Smoother Sailing---- Enter the Knoster Model for Managing Complex Change. It's like GPS for navigating the treacherous waters of change management. This model has been hanging in my office for the last 10 years, serving as a visual cue to ensure I have all 5 elements covered before taking on change initiatives. ----Here's the Model---- Vision + Skills + Incentives + Resources + Action Plan = Successful Change 🔹 Vision: Where we want to go 🔹 Skills: What we need to know 🔹 Incentives: Why we should care 🔹 Resources: What we need to use 🔹 Action Plan: How we'll get there -----The Impact of Missing an Element---- 🚫No Vision? Confusion reigns 🚫Lacking Skills? Anxiety spikes 🚫Forget Incentives? Resistance grows 🚫Skimp on Resources? Frustration builds 🚫Skip the Action Plan? False starts abound Over the years, this model has become my diagnostic tool. When I hear confusion about where we're going or what we're trying to achieve, I immediately know I haven't been clear on the vision element. 🚩 It's like a red flag waving, telling me to step back and refocus on communicating our goals and business objectives. Similarly, when I notice people are confused about how they're going to meet the vision, it's a clear sign that I haven't properly set them up for success with the right skills. This realization always prompts me to pause and reassess where I can improve. 🔄 It's a simple framework and can also be used as a self-assessment tool. Now, it's your turn to put this model into action: Think about a change initiative you're currently planning or struggling with. Which of the five elements needs your attention most? Is your vision crystal clear? Are your team's skills up to par? Which element are you excellent at?

“All of my traditional approaches to setting goals are falling flat,” my newest client admitted. “My team is going through the motions, but the goals we’re setting have no energy or meaning. I don’t know what to do.” I could hear the frustration in his voice. He wasn’t alone. I’ve had this same conversation with leaders across many industries. Traditional goal-setting methods—SMART goals, annual targets, quarterly OKRs—aren’t enough anymore. They look good on paper, but in practice? They often feel lifeless. Why? Because goals that don’t inspire don’t get achieved. A poorly set goal is like a malfunctioning GPS—it gives you the illusion of direction while leading you nowhere. If you want your team to not just chase a goal, but to own it—to commit with energy, creativity, and resilience—your goals need to meet four powerful criteria: 1️⃣ 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 – The Fire That Fuels Action A goal without meaning is just a task. It won’t ignite passion, and it won’t sustain commitment when the road gets tough. Ask the team: ↪︎︎ Does this goal represent a true breakthrough? Does it challenge us to grow? ↪︎︎ Is the outcome worthy of being our #1 focus? If it’s not, it won’t command our best energy. The most powerful goals feel personal. They connect to a deeper sense of purpose. They make you feel alive. 2️⃣ 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 – The Score That Drives Performance A goal that can’t be measured is like playing tennis without a net. You can exert tremendous effort, but you’ll never know if you’re winning. Ask the team: ↪︎︎ Can we objectively track progress toward this goal? If you can’t measure it, you can’t manage it. ↪︎︎ Do we know whether we’re winning or losing—both in terms of the result and the timeline? The most powerful goals have clear scoreboards—not just at the finish line, but throughout the journey. 3️⃣ 𝗠𝗼𝘃𝗮𝗯𝗹𝗲 – The Levers That Drive Success Setting a goal without defining the specific actions that will drive it is like planting a seed and hoping for rain. Ask the team: ↪︎︎ Do we know exactly what actions, if repeated consistently, will create success? ↪︎︎ Are those actions within our control? The best goals don’t rely on luck or external conditions. They are moved forward by deliberate, focused effort. 4️⃣ 𝗠𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 – The Impact That Makes It Worthwhile If you achieve this goal, will it be worth it? Will it have mattered beyond the numbers? Ask the team: ↪︎︎ Does this goal align with our deeper purpose? If not, why pursue it? ↪︎︎ Will achieving it create an impact we’ll be proud of—something that lasts? The best goals aren’t just achieved. They become stories—milestones of growth, impact, and transformation. When goals meet these four criteria—Meaningful, Measurable, Movable, and Memorable—they don’t just exist on a PowerPoint slide. They ignite teams. They create momentum. They change the game. #Heroic #Coaching #ThriveHive #4DX