Resource Optimization Strategies

A very easy way to improve your Amazon ads efficiency by at least 10% Let’s say you’re spending ₹4–5 lakhs/month on Amazon ads. Your ACoS looks okay. Conversion rate seems fine. But your gut tells you—you’re still wasting some money on irrelevant traffic You’re not wrong At Atomberg, we had found that some of our Amazon spend was going toward search terms that had no business seeing our ads: - “cheap fan” -“rechargeable fan” - “usb fan under 1000” None of these users were in-market for a ₹3,000+ BLDC ceiling fan. But we were still showing up. And paying for those clicks. And it’s not just us. I’ve seen 6–7 brands' Amazon ad accounts across categories over the last few years—same problem, every single time The fix? N-gram analysis Takes less than an hour. You don’t need to be a performance marketing expert. But the results compound What’s N-gram analysis? It’s breaking down every search term into its word components—1-grams, 2-grams, 3-grams—and then identifying patterns that consistently drive waste… or conversion. Example: “cheap rechargeable fan for hostel room” turns into: 1-grams: cheap, rechargeable, fan, hostel, room 2-grams: rechargeable fan, hostel room 3-grams: fan for hostel, etc. When you do this across all your search terms, you start seeing the real picture. Why this matters more than just checking your search term report: Search terms ≠ keywords a) One keyword can trigger 100s of different queries. Some convert. Most don’t. You need to find the patterns. b) Waste is diluted across low-volume terms. Maybe “rechargeable fan for hostel” spent ₹300. You ignore it. But what if 12 other queries with “rechargeable” spent ₹6,000 in total with zero conversions? c) Long-tail is infinite. N-grams are finite. You can’t negate every bad search. But you can block the core terms—“cheap”, “usb”, “mini”—once and be done with it. d) It helps you scale campaigns too. You can find goldmine phrases like “white ceiling fan”, “silent BLDC fan”, “fan for living room”—with 5x+ ROAS. Those became exact match campaigns What you should do: a) Pull last 3 months of search term data b) Break them into unigrams, bigrams, trigrams c) Create a pivot with spend, orders, ROAS by N-gram d) Negate high-spend, low-conversion N-grams (e.g., “cheap”, “rechargeable”) e) Boost high-ROAS ones (e.g., “bldc”, “ceiling fan white”) f) Add exact match campaigns g) Rinse and repeat monthly Try it. Guaranteed to improve efficiency at whatever scale you are operating If you want to read an expanded version of the post, link is in the first comment

I shifted to Mumbai (from Delhi) a year back and my expenses are now 2x as compared to Delhi While you can’t control the prices, you can control your expenses. I follow the below approach to keep track of expenses: a. Set a budget: Start by deciding how much you want to save as a percentage of your salary. Then, work backwards to determine how much you can spend in each area. b. Use SIPs to limit spendable cash: Set up daily and monthly SIPs of small amounts so there’s no excess balance available in your bank account. Psychology plays a key role here—when you see only 50% of your salary left, you become more conscious of your spending. c. Identify your biggest expenses: This is usually rent, followed by transportation. For my office route, public transportation is not smooth, so I take a cab every day. But instead of booking a cab on the spot every day, I try finding a regular driver for my commute. This not only saves money but also time. d. Buy groceries in bulk: This helps you avoid surge pricing and delivery fees. The amount may seem small, but frequent orders add up over time. e. Track miscellaneous expenses: Use an expense-tracking app to monitor categories like dining out, entertainment, and coffee. Set limits and stick to them. Discipline is key! f. Avoid cash transactions: While some prefer using cash for various reasons, I opt for digital payments to better track my spending. If you prefer cash, consider logging your expenses to stay on top of them. #saving #finance

Actions to Reduce Scope 3 Emissions 🌎 Scope 3 emissions typically account for the largest share of a company's carbon footprint, covering indirect emissions across the entire value chain. Addressing them effectively requires a multifaceted approach that engages suppliers, customers, and other stakeholders. This framework outlines clear actions across key Scope 3 categories, ranging from procurement to investments. Each action is categorized into three progressive levels, encouraging companies to start with quick wins and advance toward deeper integration and systemic change. In purchasing and capital goods, strategies include substituting high-GHG materials and equipment, applying GHG criteria in investment decisions, and engaging suppliers to standardize emissions reporting. These measures aim to embed sustainability criteria across the sourcing process. For energy-related activities and transportation, reducing energy consumption, switching to lower-emission fuels, and electrifying fleets play a critical role. While some listed actions—such as on-site renewable generation—typically fall under Scope 1 or 2, they remain integral to broader decarbonization strategies. Operational waste and product lifecycle emissions require both upstream and downstream interventions. Companies can minimize waste at source, enhance recycling processes, and design for recyclability, ensuring materials remain in circulation and emissions are mitigated across product life cycles. Business travel, employee commuting, and leased assets offer opportunities to reduce emissions through virtual collaboration tools, promotion of public transport, retrofitting for energy efficiency, and improving facility operations—highlighting the value of internal policies and infrastructure upgrades. Downstream logistics and product use demand focused improvements in logistics efficiency and product energy performance. Encouraging efficient product use and adopting low-GHG energy sources can reduce the footprint associated with sold goods and services. Franchise and investment-related emissions emphasize the importance of supporting energy-efficient operations and prioritizing low-carbon investment portfolios. Channeling funding into clean tech and applying rigorous climate criteria to investment decisions are essential for long-term impact. The success of Scope 3 reduction strategies depends not only on technical interventions but also on clear governance and collaboration frameworks. Accurate data collection, traceability, and continuous engagement across the value chain ensure sustained progress. Comprehensive Scope 3 management is vital for achieving credible net-zero targets. This framework provides a roadmap to operationalize reductions, integrating climate action into the heart of corporate strategy and ensuring alignment with global decarbonization goals. #sustainability #sustainable #business #esg #emissions

🚨 Google just made the grid optional ⁉️ ... Let that sink in! “Build the power first - then the data centre.” That’s Google’s new approach. And it changes everything. In a move that redefines how tech giants approach digital infrastructure, Google is investing $20 billion to build a fleet of AI-optimised data centres. Not just near renewable power sources, but right on top of them. This signals a powerful shift from "data centre-first" to "energy-first" design, accelerating Google's push to deliver AI at scale while staying on track to reach net-zero. 📍 At a Glance Developer: Google Energy Partner: Intersect Power Investment Partner: TPG Rise Climate Scope: Multiple U.S. sites co-locating hyperscale compute with solar, wind, and storage Deployment Timeline: Early phases by 2026, full rollout by 2027 ⚡ Purpose-Built for Performance & Power Infrastructure tailored for AI and high-performance computing Battery-backed energy ecosystems to balance loads and boost uptime Designed to relieve pressure on traditional power grids and accelerate delivery speed 🌿 Sustainability Baked In 100% renewable energy sourced on-site; no offsets, no greenwashing Projected to cut energy transport losses and carbon emissions Aligns with Google’s pledge to run on carbon-free energy, 24/7, by 2030 🌍 Strategic Implications Tackles power availability bottlenecks in hyperscale site planning Encourages broader energy + data co-location strategy for the tech sector Brings major infrastructure investment to underutilised regions rich in solar/wind 🔎 A New Kind of Site Selection Google’s site criteria for this project flips the script: Energy availability, not just fibre and land, is now the lead driver of where these AI data centres are going. We're witnessing a major evolution in how hyperscalers will plan capacity at scale in the 2030s. 💡 Why This Is Bigger Than Just Google This isn’t just about powering AI, it’s about reimagining the global infrastructure it runs on. As cloud providers grapple with rising demand and public scrutiny around emissions, this project sets a powerful precedent for future-ready, responsible growth. 👉 Is energy-first development the next standard for data centres? What do you think: Should more hyperscalers follow suit? #DataCenters #AIInfrastructure #Sustainability #CloudComputing #Google #RenewableEnergy #DigitalInfrastructure #IntersectPower #NetZero #GreenTech #FutureOfCompute

As grid operators and planners deal with a wave of new large loads on a resource-constrained grid, we need fresh approaches beyond just expecting reduced electricity use under stress (e.g. via recent PJM flexible load forecast or via Texas SB 6). While strategic curtailment has become a popular talking point for connecting large loads more quickly and at lower cost, this overlooks a more flexible, grid-supportive strategy for large load operators. Especially for loads that cannot tolerate any load curtailment risk (like certain #datacenters), co-locating #battery #energy storage systems (BESS) in front of the load merits serious consideration. This shifts the paradigm from “reduce load at utility’s command” to “self-manage flexibility.” It’s BYOB – Bring Your Own Battery and put it in front of the load. Studies have shown that if a large load agrees to occasional grid-triggered curtailment, this unlocks more interconnection capacity within our current grid infrastructure. But a BYOB approach can unlock value without the compromise of curtailment, essentially allowing a load to meet grid flexibility obligations while staying online. Why do this? For data centers (DC’s), it’s about speed to market and enhanced reliability. The avoidance of network upgrade delays and costs, along with the value of reliability, in many cases will justify the BESS expense. The BYOB approach decouples flexibility from curtailment risk with #energystorage. Other benefits of BYOB include: -Increasing the feasible number of interconnection locations. -Controlling coincident peak costs, demand charges, and real-time price spikes. -Turning new large loads into #grid assets by improving load shape and adding the ability to provide ancillary services. No solution is perfect. Some of the challenges with the BYOB approach include: -The load developer bears the additional capital and operational cost of the BESS. -Added complexity: Integrating a BESS with the grid on one side and a microgrid on the other is more complex than simply operating a FTM or BTM BESS. -Increased need for load coordination with grid operators to maintain grid reliability. The last point – large loads needing to coordinate with grid operators - is coming regardless. A recent NERC white paper shows how fast-growing, high intensity loads (like #AI, crypto, etc.) bring new #electricty reliability risks when there is no coordination. The changing load of a real DC shown in the figure below is a good example. With more DC loads coming online, operators would be severely challenged by multiple >400 MW loads ramping up or down with no advanced notice. BYOB’s can manage this issue while also dealing with the high frequency load variations seen in the second figure. References in comments. 

Want to hear about a $4.7B opportunity that's about to change everything? After months of deep research across Queensland's Bowen Basin, our team at Coreo has uncovered something extraordinary. While 58 mining operations have been managing their waste streams separately, we've proven there's a transformative alternative, and the numbers are staggering. The opportunity: A Multi-Mine Circular Resource Recovery Facility that could unlock up to $4.7 billion in 10-year net present value while diverting over 110,000 tonnes of waste from landfill annually. This isn't just another sustainability project. It's a complete reimagining of how an entire industry can collaborate to turn so-called waste into wealth. From timber pallets to mining tyres, from food scraps to diesel filters, we've identified 23 circular solutions that transform today's disposal costs into tomorrow's revenue streams. The validation speaks volumes: the The World Bank is preparing to tender for this work based on our comprehensive prospectus. When global institutions recognise the scalability and impact potential of a regional Australian innovation, you know something special is happening. To every stakeholder who poured their expertise into this 104-page blueprint: this recognition belongs to you. We've proven that rigorous analysis, stakeholder collaboration, and systems thinking can unlock value that others said was impossible. Sometimes the biggest breakthroughs come from asking the simplest question: What if we stopped working in isolation? The future of mining isn't just about what we take from the ground – it's about what we choose to give back to the system.

This chart shows something counterintuitive: many of the most effective ways to reduce greenhouse gas emissions actually save money rather than cost it. The left side shows solutions with negative costs - meaning they pay for themselves through savings. Switching office lights to LEDs, improving building insulation, and making industrial processes more efficient all reduce emissions while cutting energy bills. Let's put this in perspective with some real numbers: The savings are massive. Looking at just the top money-saving solutions on this chart, we could reduce about 8 billion tons of CO2 annually by 2030 while saving approximately €400 billion per year globally. That's roughly €50 saved for every ton of CO2 eliminated. For a typical large corporation, this might translate to millions in annual savings. A company reducing 100,000 tons of CO2 through efficiency measures could save €5 million yearly while hitting sustainability targets. The middle section shows low-cost solutions like solar power and wind energy, which have become remarkably affordable in recent years - often under €25 per ton of CO2 avoided. Only the most expensive solutions on the right - like retrofitting coal plants with carbon capture technology - require significant upfront investment, costing €40-60 per ton. This data comes from comprehensive climate research (see link in comments) showing we have about 38 billion tons of CO2 reduction potential by 2030. The key insight? We don't need to choose between environmental progress and economic sense - many climate solutions deliver both. This suggests that sustainability initiatives often improve the bottom line while reducing environmental impact. The question isn't whether we can afford to act on climate change, but whether we can afford not to pursue these win-win opportunities. #climatechange #sustainability #businessstrategy #energyefficiency #carboncapture

The company had received an urgent order for a new medication, with a strict deadline due to a recent health crisis. Top management insisted on accelerating the production process to meet the urgent demand. Mike, the Operations head, remembered a similar situation from earlier career. In a bid to meet a tight deadline for a critical drug, the team had expedited the production. Although they met the deadline, the rushed process led to several batches failing quality control tests. The errors resulted in significant delays as they had to re-manufacture the batches, and the company faced scrutiny from regulatory bodies and lost trust with their customers. Confronted with a similar situation again, Mike knew the importance of balancing speed and accuracy. Prioritizing speed could mean risking product quality and safety, while focusing too much on accuracy might result in missing the critical deadline. 🎯 This situation highlights a common challenge in any business - The need to balance speed and accuracy. Speed refers to the quickness with which tasks are completed, while accuracy refers to the correctness and precision of those tasks. So how should one decide? Here are some pointers :- [1] Determine the urgency of the task. Analyze the potential consequences of errors. In high-risk situations, accuracy should take precedence. [2] Set Clear Priorities. What's the primary goal for the project/situation? Engage with key stakeholders to understand their expectations and ensure alignment on priorities. [3] Identify which tasks are mission-critical and require high accuracy, and which can be executed quickly without significant risk. [4] Allocate resources strategically, focusing more effort on accuracy for high-impact tasks while speeding up less critical ones. [5] Consider a phased approach to implementation. Start with a smaller, manageable segment before scaling up quickly based on the results. [6] Ensure everyone is on the same page. This can help by quickly addressing issues as they arise and maintaining alignment on the goal/s. Balancing speed and accuracy is an ongoing challenge that requires a nuanced approach. This balance ensures not only timely delivery but also high-quality results, driving long-term success and competitiveness. Have a great week ahead ! *** #business #management #people #leadership #success

In a chapter co-authored with Udit Mathur for IDFC Foundation’s India Infrastructure Report 2024, we examine the twin resource challenges shaping India’s clean energy transition: critical minerals and water. As deployment of solar, wind, and storage accelerates, securing access to critical minerals is essential. We outline five strategic priorities for the Government’s Critical Minerals Mission—ranging from long-term planning and exploration to processing capabilities and international partnerships. We also highlight the water risk: India holds just 4% of the world’s freshwater but supports 18% of its population. With renewables expanding in water-scarce regions, we recommend stricter enforcement of water-use norms and cluster-level planning. Our core argument is that with anticipatory policy, institutional reform, and global collaboration, India can deliver on its energy transition goals without being constrained by these vital resources. #EnergyTransition #IIR2024 #ReNewTheFuture Ministry of New and Renewable Energy (MNRE) MoEF&CC

Inventory is the killer of fashion brands☠️. It's impossible to forecast accurately. You either under stock or over stock certain SKUs. So how do you navigate inventory management as a fast growing consumer brand?🤯 At The Pant Project here's how we think about inventory management. 1. Core Never Out of Stock SKUs (NOOS): There are some collections and colors and sizes that are meant to be never out of stock. These are your top 25 sellers - like black, navy and grey formals, or your classic colours in power stretch or jeans in core sizes like waist 30 - 40. The idea is to never let these run out of stock. If you achieve 95% success here, your job is half done already in inventory management. This, while it may sound basic, is harder than it seems to execute in reality.🎯 2. Shorter Lead Times on Production: Flexible capacities and ability to restock items in 2 weeks, 30 days, 45 days etc. vs. traditional 90-120 day replenishment cycles helps you be more nimble in adjusting to demand. The cost of shorter runs is well worth it, the alternative would be lost sales. Speed requires adept planning in yarn inventory, fabric on the floor and garment capacity booking all aligned with shifting demand. ⛓️ 3. Close Eye on Ageing of Stock: Alarms should go off as stock hits 90 days of ageing, and liquidation should be done well before 180 days. The last thing you want is dead stock that you need to liquidate at a massive discount. Being early on the ball here is a huge benefit, you know the sales pattern 30-60 days post launch of a new product, so you need to adjust pricing, promotion or positioning of a product if it's not flying off your racks.🧨 4. Inventory Forecasting Technology: There are a host of tools (AI based, or otherwise) that sync with your demand engines and crunch data to suggest the optimal purchase quantity of each SKU. You still need to adjust these for forward looking events like your marketing plans and promotions calendar. You also need to sync them with your supply engines.📊 Quite transparently, we are yet to find a solution we are happy with in this domain. We're still largely using excel sheets and common sense to figure out how much of what to buy, and there's a huge opportunity for improvement using technology on this front.👩💻 The end goal is to reduce the number of days of inventory you are carrying (improve inventory turns) so that you block less $$$ in working capital and improve your ROCE.🤑