Unlock the power of email marketing with Zoho Campaigns, the all-in-one platform designed to help you drive sales and boost engagement. Create stunning, personalized emails that capture your brand's voice and reach the right audience with our smart tools. From targeted nurturing and automated follow-ups to advanced conditional triggers, we simplify the entire process. Plus, seamless integrations with other Zoho and external apps give you a complete, unified view of your customer journey.
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We're hosting a live session with Zoho Campaigns on May 20th at 11:00 AM IST/3:30 PM AEST Register here - https://lnkd.in/gYR9ddz2 If you're a product manager or marketer looking to drive your product forward based on what your customers actually want, this one's for you. #CustomerInsights #EmailMarketing #ProductManagement Zoho Survey
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How well do you know what your customers want? Not what your team assumes. What they actually want. Register here - https://lnkd.in/gEHWrAiQ On May 20th 2026 11:00 AM IST, Zoho Survey and Zoho Campaigns are hosting a live session on driving your product forward based on customer insights and making sure the right message reaches the right person every time. If you're a product manager or marketer, this one's worth your time. #ProductManagement #ProductMarketing #CustomerInsights #GrowthMarketing #EmailMarketing Zoho Survey Zoho Campaigns
A well-written email campaign is only part of the story. What happens before your email reaches the inbox can have a major impact on performance, trust, and deliverability. It’s one of those areas many marketers don’t think about until something starts going wrong. Our latest ebook takes a closer look at a behind-the-scenes factor that can quietly shape your email results more than expected. A practical read for anyone working in email marketing and deliverability. Read Now: https://lnkd.in/g34rxTAP #EmailMarketing #Deliverability #MarketingOperations #IPReputation #ZohoCampaigns
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Made & Marketed Episode 2 is now live! ✨ This episode features Weingut Alten, a family-run winery from Detzem, Germany. We explore their winemaking journey, the passion behind running a vineyard, and how they engage with customers through timely updates and meaningful conversations using Zoho Campaigns. Stories like this show us how traditional businesses can build stronger customer relationships with the right tools. 💡 🍇 Watch the full episode now: https://zurl.co/QRunt
Retail brands, your email list is pure gold 💰 If you're only sending random promotions, you're leaving money on the table. Swipe through to discover simple email marketing tricks that can boost opens, clicks, and sales for your retail business. Save this for your next campaign 📩 #EmailMarketing #RetailMarketing #MarketingTips #EcommerceGrowth #BusinessTips
Organizations working in climate action and sustainability often face a common challenge: How do you communicate complex ideas, educate stakeholders, and mobilize communities at scale? That’s where technology makes the difference. In our latest customer story, Sachin Sengar of Greenmentor shares how they use Zoho Campaigns to power their outreach and engagement efforts—helping them consistently connect with their audience through targeted email campaigns and meaningful communication. For sustainability-focused organizations, awareness is everything. Whether it’s educating businesses, inspiring individuals, or building networks around climate action, consistent communication is critical. Because when impactful ideas reach the right people, they drive real change. At Zoho Campaigns, we’re proud to support organizations working toward a more sustainable future. Read the full story: https://lnkd.in/gZHQ3V3Z #CustomerStory #Sustainability #ClimateAction #EmailMarketing #ZohoCampaigns #MarketingForGood
Connecting with patients through email requires more than good marketing—it demands empathy, clarity, and responsibility. When communicating with healthcare audiences, focus on delivering value first. Share timely reminders, educational resources, and clear next steps that genuinely support patient well-being. Use simple language, maintain a calm and reassuring tone, and design emails that are easy to read on any device. Most importantly, treat patient data with the highest level of care. Transparency about privacy, secure communication practices, and respectful messaging build long-term trust. Thoughtful emails don’t just inform—they strengthen relationships and improve patient experiences.
In the world of B2B service marketing, the sales cycle is long and the focus is on education and trust-building. That’s exactly what Scaramanga Marketing excels at. But when a marketing team spends more time on manual administration than on creative strategy, the business loses its edge. That’s where we come in. We recently learnt from Claire Scaramanga how they transitioned from disconnected platforms to a unified ecosystem with Zoho Campaigns. - The Highlights: Beyond "One-Off" Emails: Scaramanga uses Campaigns to nurture long-term B2B relationships through segmented, behavior-based automation. - Seamless Synergy: By syncing Zoho Campaigns with Zoho CRM and Social, they’ve turned lead generation into a frictionless, multichannel experience. - Focus on Billable Creativity: By automating routine tasks, the team now spends more time on high-impact strategy and content creation for their clients. At Zoho Campaigns, we don't just provide a tool; we enable marketers to reclaim their time and focus on what they do best: storytelling and strategy. Read the full case study here: https://lnkd.in/eKhd7Dq9 #ZohoCampaigns #B2BMarketing #EmailMarketing #MarketingEfficiency #CaseStudy
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I’m speaking at Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG) on: “Enhancing Email Abuse Detection with Machine Learning, AI Triage & Human-in-the-Loop Review.” Email abuse is not just spam vs. not-spam. It’s adaptive actors. Synthetic identities. AI-written campaigns. And detection systems that need to think in layers. In this session, I’ll dive into: 🔎 How ML models detect high-risk sending patterns beyond static rules 🤖 Where AI triage accelerates abuse investigations without sacrificing precision 🧠 Why human-in-the-loop review is still the sharpest blade in the room ⚖️ Balancing automation, false positives, and real-world operational pressure The future of email trust isn’t fully automated. It’s *intelligently orchestrated.* If you’re attending M3AAWG in San Diego, please hit me up and let’s connect here. Would love to exchange ideas on abuse detection, sender reputation, AI security, or anything living at the intersection of email and intelligence.
A transactional email is a message you get automatically after you do something—like buying something, logging in, or changing your password. It’s not trying to sell you anything. It’s just there to confirm or give important details. For example, if you order food online, you’ll get an email with your order number, payment confirmation, and delivery details. That’s a transactional email—quick, useful, and sent because you took an action.