Markets Institute at WWF

Yesterday, National Household Wasted Food Prevention Project (NHWFPP) staff gave a free informational webinar about the project. Were you there? If not, it’s not too late to catch up. The webinar has now been posted to the NHWFPP website and can be viewed anytime (link below). What did you miss? Lots of good background about the new initiative, which is led by World Wildlife Fund in collaboration with WRAP and ReFED. Our goal is to cut household food waste by 10% nationally—and 20% in grant-supported communities—by 2030. To get there, we’re offering grants to eligible participants across the country. During the call we discussed funding opportunities, eligibility requirements, project timelines — and much more. If you’re interested in driving sustainability and preventing wasted food in your community, please take a look! https://lnkd.in/eVcfSswA

In March, Fast Company magazine named World Wildlife Fund’s Next California initiative as one of its Most Innovative Companies in 2026. The project, which addresses growing uncertainty in domestic food production, is led by Julia Kurnik, our Senior Director of Innovation Startups. She was recently honored at Fast Company’s Most Innovative Companies Summit and Gala at The Glasshouse in NYC. While there, she was interviewed about her work (below) and had a chance to show off a purse made from invasive iguana. That was no accident. Julia also leads our work to reduce the impact of invasive species by harnessing market forces to create innovative products like her bag. Want to learn more? Check out her new report on invasive species: https://lnkd.in/eVJ3HrWG. And don’t forget to take a look at our Next California project: https://lnkd.in/gkjuRQ6j.  

Are you working to drive sustainability and prevent wasted food in your community? Don’t miss our upcoming info session on the National Household Wasted Food Prevention Project (NHWFPP). The initiative, led by World Wildlife Fund in collaboration with WRAP and ReFED, aims to cut household food waste by 10% nationally—and 20% in grant-supported communities—by 2030. To get there, we’re offering grants to eligible participants across the country. Have questions? Then this webinar is for you. We’ll be covering the following topics: Overview of the funding opportunity and project goals Eligibility requirements and who should apply What participation looks like for selected communities Eligible activities and interventions Available technical support and resources Timeline, performance targets, and key deadlines Q&A session Our application window closes on September 1 — so now is the time to learn how your organization can get involved. Register today to find out more and get your questions answered. Date: May 28, 2026 Time: 2:00–3:00 PM ET Register: https://lnkd.in/eN6G_Nkt #FoodWaste #Sustainability #Grants #CommunityImpact #ClimateAction #WWF #CircularEconomy

Food should never be trash. At the heart of the #ReFEDSummit2026, this truth echoes louder than ever: food is meant to nourish, not to be thrown away.  And yet, nearly 40% of all food produced is lost or wasted. It’s left in fields, lost in transit, forgotten in fridges, or thrown away before fulfilling its purpose. The result isn’t just wasted food; it cascades into lost opportunity, plowed land, wasted energy, water, and labor. Huge congratulations to World Wildlife Fund for capturing this issue and powerfully illustrating the solutions we can collectively take. WWF has been named a Telly Awards Gold Winner in the General Sustainability & Environment category for their animated video, “Food Should Never Be Trash”! This recognition celebrates outstanding animated storytelling that inspires environmental awareness and action.  A special shoutout to our Food Loss and Waste team, and the incredible support of our WWF Brand Engagement and Creative Solutions teams and FEVR Animation House for bringing this powerful truth to life. A number of people were instrumental in making this happen and deserve special thanks: Pete Pearson, Alex Nichols-Vinueza, Katy Fenn, Rachel Stump, Madalen Howard, and Drew Aral. What an achievement! The Telly Awards honor and showcase the best in video and television across all screens. We’re proud to see this initiative to tackle food loss and waste receive the spotlight — but our work is far from finished. In fact, we just kicked off a new initiative — the National Household Wasted Food Prevention Project (see link in comments) — to prevent household wasted food, driving waste down by 20% in select communities and 10% nationally. Like all great projects, this is a group effort, and we are working with WRAP, the Ad Council, and ReFED. Food was never meant to be trash. And together, we’re proving it doesn’t have to be. Help us to continue spreading the word and visit wwf.earth/foodwaste to stay updated and learn more. https://lnkd.in/evnaBZ8F

What if you could be part of the movement to prevent household wasted food, driving waste down by 20% in your community and 10% nationally?     That's exactly the goal of the National Household Wasted Food Prevention Project (NHWFPP), a project led by World Wildlife Fund (WWF) alongside WRAP, the Ad Council, and ReFED.    To get there, World Wildlife Fund is funding organizations on the front lines of change — with a goal of significantly reducing wasted food in grant-supported communities.    Two tiers of grant opportunities are now available:  🔹 Innovator Grants ($75K–$300K). Support focused creative, locally tailored strategies to motivate target audiences to prevent wasted food.  🔹 Catalyst Grants ($300K–$750K). Support larger-scale projects to implement household wasted food prevention strategies across a variety of communities.    Eligible applicants include nonprofits, tribal and local governments, U.S. territories and states, and higher education institutions.    The focus? Preventing household wasted food — helping households buy, store, prepare, and use food in ways that reduce what gets thrown away before it becomes waste.    Applications are due September 1.    Want to learn more?    ➡ Visit our landing page: https://lnkd.in/eqh7Ugst   ➡ Join our info webinar: May 28 at 2 p.m. ET — https://lnkd.in/ej4VZm9j The food on our tables is too valuable to waste. It’s time to do something about it.

Intrafish recently published a letter to the editor from Jason Clay, Executive Director of the Markets Institute at World Wildlife Fund, on why innovation and knowledge sharing are no longer optional; they are now the price of doing business. As Jason writes, the pace and complexity of today’s challenges mean no single organization can solve them alone. Making real progress depends on a willingness to share insights, learn from others, and work more openly across industries. Read the full piece here: https://lnkd.in/d4x9TDSb #Innovation #KnowledgeSharing #Collaboration #Leadership #Seafood #Aquaculture

Trellis Group has a new piece out on the Market Institute’s Codex Planetarius proposal — a potentially game-changing idea to reshape global food systems by aligning trade with planetary health. At its core, Codex Planetarius aims to establish minimum environmental standards for globally traded food by focusing on the least efficient producers, who contribute disproportionately to environmental impacts. In addition, we are proposing creation of another market mechanism — the 1% Fund — that would provide the necessary funds to invest in this transition, helping producers adopt more sustainable practices. Why are we working on this? Food production remains one of the largest drivers of biodiversity loss, water stress, and climate emissions. Yet global producers and markets still lack consistent environmental guardrails. Over the last two years, we’ve invited researchers and scientists around the world to examine and test basic assumptions of Codex Planetarius, exploring its implications in varied contexts. The public comment period on this research is now open — and we need your help. Whether you’re a trader, policymaker, researcher, or investor, your perspective will help strengthen the science and relevance of these proposed global standards. Thoughtful feedback, especially from diverse, cross‑sector voices, is critical as we move through the proof-of-concept phase. To get started, visit our Research Library page (https://lnkd.in/eHT8E4bs) and download a paper or pilot study. You can send your comments by email or in a Word document attachment to comments@codexplanetarius.org. If you have any questions, please contact us at the same address. #FoodSystems #Sustainability #Biodiversity #WWF https://lnkd.in/eHubnqvR

Great new post from Tara Dalton, Circular Supply Chain Manager, at World Wildlife Fund, highlighting how the hospitality sector can prevent food loss while improving business performance.

Update from Mexico where World Wildlife Fund is working to reduce post-harvest farm loss. Click translation below to see post in English.