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On July 13, Alberta will officially open its regulated online gambling market. So far, at least twenty-eight operators have registered and acquired a license with the province. With Alberta launching, it will become only the second province in Canada with an open online gambling market.  Odds Shark takes a look at who is first to register for the upcoming launch. 👇 https://lnkd.in/e76AZ5Jf

There may not be a clear favorite heading into this year’s Masters, but that doesn’t mean there isn’t an edge to be found. At Odds Shark, we’ve broken down the key stats, who is trending, and player insights to watch — helping you make more informed picks for the weekend ahead. https://lnkd.in/eDsmSNsR

Underdog completes two key acquisitions as they pursue growth directly pointed at Prediction Market sports audiences, positioning themselves as their own federally compliant prediction market platform. Read more 👇 https://lnkd.in/ezfnAras

Betr continues to expand its “Super App” vision. The company has announced a new partnership with Polymarket to bring prediction market events directly into the Betr platform, adding another layer to an ecosystem that already includes Betr Picks, Social Sportsbook, Casino, and Arcade products. Under the partnership, Polymarket will power the infrastructure needed to deliver prediction markets to more than one million users already active on the Betr platform. As prediction markets continue to generate regulatory and industry debate, integrations like this innovate where the next wave of user engagement in gaming platforms is headed. Read more on the partnership below 👇 https://lnkd.in/eVHypXpF

Parlays are commonly labelled "sucker bets" around betting communities, as casual bettors chase high payouts with risky win probabilities, to many sportsbooks benefit. But for bettors educating themselves on wagering using +EV, or through tools providing odds value, finding edge for each leg of a parlay can lead to much different and profitable results. Odds Shark talks "Profitable Parlay Betting" with Yi Zheng, in our second of a series on +EV betting. https://lnkd.in/eWBPECyM

As MLB Spring Training begins, Odds Shark takes an early look at how Prediction Markets are pricing the MLB season, and where markets are already trending. https://lnkd.in/e-ZUpjNG

While US Lawmakers introduce new bills in effort to change how prediction market platforms operate under the Commodity Exchange Act, CFTC Chair Michael Selig is digging in to defend federal authority over prediction markets, arguing they shouldn’t be treated as state-regulated gambling. Selig has made it clear he believes prediction markets fall under federal financial regulations — not state gambling laws — and says they serve real risk-management purposes. He’s backed that stance by supporting court filings and rolling back earlier restrictive proposals, setting up what could become a major legal showdown over who actually controls these fast-growing markets and how they’ll operate moving forward. Read the CFTC stance: https://lnkd.in/e8ZuAXcZ

Are Prediction Market platforms working via a loophole in the Commodity Exchange Act? U.S. lawmakers are pushing back hard against the rapid rise of sports-related prediction markets, introducing the "Fair Markets and Sports Integrity Act" aimed at blocking federally regulated exchanges from offering contracts tied to sporting events. This comes amid growing tension between state gaming authorities, who argue these platforms circumvent state sports betting laws and omit key consumer protection that have expanded into sports. Read more on House Bill 7477 👇 https://lnkd.in/eBV66tQ9

Alberta is quickly moving toward a regulated iGaming market in 2026, and major online gaming operators are positioning themselves early — with brands like BetRivers launching pre-registration pages (following similar moves from PointsBet) to secure customers ahead of formal licensing and market launch. This push follows in the footsteps of growing momentum from Ontario’s open market model, government efforts to curtail unregulated gambling, and heightened competition that could make Alberta one of Canada’s most dynamic online gaming landscapes once fully launched. For BetRivers,  the Alberta rollout coincides with its CBC/Radio-Canada partnership tied to the Milano Cortina 2026 Winter Olympics, their 3rd successful Olympic partnership with CBC. Read More 👇 https://lnkd.in/ebJkKRWu

Why is +EV sports betting becoming so popular? Because bettors are starting to think less like fans… and more like investors. A majority of sports betting content focuses on picks — who’s going to win, what the score will be, which side “feels right", and to many casual bettors that is ideal to add a little extra to the games you watch. But with the surge in data availability, real-time odds tools and predictive modelling, the conversation is shifting to be about expected value. +EV simply means placing bets that are mathematically profitable over the long run. It doesn’t guarantee you win today — but if you consistently place bets where the true probability is better than the implied odds, you can give yourself an edge over time. Odds Shark sat down with Prop Professor user Yi Zheng to discuss his approach in +EV betting. Here is the first in a series of videos discussing his +EV betting journey. https://lnkd.in/gh8FvkBF