Your digital pulse. || The only borders we see are checkout lines
Welcome to March’s edition of Your digital pulse.
March was powerful. From hitting hard at the eCommerce Padel Cup Oost to launching standout strategies for Auréus , JohnBeerens.com , and Dstrezzed - one thing remained constant: we deliver with impact.
We’re excited to share how we helped Auréus push B2B boundaries, how our Shopify AI blog dominated March’s reads, why Dstrezzed is one to watch, and how the collaboration with JohnBeerens.com is bringing digital flair to beauty eCommerce. And yes, Flatline is hiring, so if you’re ready to grow with us, the timing couldn’t be better.
What can you expect to find here?
🎾 Our retail & networking events: Baskèts x Shopify x Flatline and Padel Cup Oost
✨ Our latest client collaborations and digital wins
💡 New launches and game plans
💼 Flatline is hiring - see if your next career move is right here!
Let’s go!
E-commerce Padel Cup 2025 - Region Oost was a smash!
Shoutout to Twan van Essen (Fitwinkel), Eric van den Bos (iBOOD.com), and Olivier Muller (Returnista) for taking home the win!
Another real highlight? The connections made beyond the game. It was a day where strategy met skill, and competition turned into connections.
Next up:
Hoi Amsterdam!
The eCommerce Padel Cup Amsterdam is set for June 12th and it’s going to be another legendary edition. Hosted at Peakz Padel and co-organized by Traffic Today , Billink , Returnista , and Flatline Agency ™️ , the event brings together the sharpest minds in eCommerce for a day where networking hits differently. Whether you’re playing to win or just for the vibes, this is your chance to connect, compete, and leave your mark. Both on and off the court.
Auréus x Flatline Agency ™️
Strengthening B2B finance: A digital transformation rooted in trust and performance
Auréus , a modern wealth management firm serving high-net-worth individuals and entrepreneurs, came to Flatline Agency ™️ with a clear ambition: increase brand awareness and create a digital presence that matched their premium positioning. With growing momentum and the unification of their offices in 2022 and 2023, it was time to strengthen the digital foundation and build sustainable growth across all channels.
Auréus sought partnership that went beyond contracts. They wanted cultural fit and capability. That’s where Flatline stepped in.
Our approach
From day one, our mission was to align Auréus ’ digital ecosystem with their brand values: discretion, clarity, and confidence. We began with a strategic proposal that laid the groundwork for a premium website and a performance-focused digital strategy. The goal? Make Auréus memorable to the right audience.
To deepen collaboration, we didn’t just work alongside their team, we helped build it. Flatline recruited a digital specialist tailored to their internal culture, trained by our team, and now fully embedded within Auréus ’ organization.
The journey so far
Since kicking off, our collaboration has grown into a long-term partnership built on trust, impact, and results. Here’s how we’ve helped Auréus thrive on the market
- Website
We designed and developed a bespoke website that reflects Auréus ' identity; minimal, confident, and modern. Ongoing optimization ensures it performs Faultlessly across UX, speed, and conversion.
- Lead generation
From LinkedIn to Meta and Google, our campaigns generate visibility and qualified leads. We've also produced high-value gated content (like whitepapers) and built automated funnels in HubSpot that move prospects through the decision-making journey.
- CRM & HubSpot
With a fully integrated and customized HubSpot CRM, we aligned sales and marketing, created dashboards, set up lead scoring, and activated automations to power internal workflows.
- Embedded growth support
To embed momentum, we recruited and trained a digital specialist tailored to Auréus’ culture; someone who worked from within their team. While that colleague has since moved on, Flatline continues supporting and training the new hire to keep the momentum going.
We're excited to share a testimonial from our collaboration with Auréus . See how premium finance and digital innovation intersect.
Join the Flatline Agency ™️ team
Push boundaries and grow fast.
We're on the lookout for talented individuals to join our dynamic team in Amsterdam. If you're passionate about digital innovation and ready to make an impact, check out our latest openings:
As a UX/UI Designer at Flatline Agency, you'll craft designs that elevate user experiences for our diverse clientele. Your role involves transforming complex ideas into intuitive and visually appealing interfaces, ensuring seamless interactions across all digital platforms.
- Experience in UX/UI design with a strong portfolio showcasing your work.
- Proficiency in design tools such as Sketch, Figma, or Adobe XD.
- Ability to understand user needs and translate them into effective design solutions.
- Strong communication skills and the ability to collaborate with cross-functional teams.
In this role, you'll develop and execute strategies to enhance our clients' online presence and drive eCommerce growth. Your focus will be on optimizing digital marketing campaigns, improving conversion rates, and leveraging data analytics to inform decision-making.
- 2 years and more of experience in eCommerce or digital marketing.
- Strong analytical skills with a data-driven mindset.
- Proficiency in tools like Google Analytics, SEO platforms, and marketing automation software.
As a Sales Representative, you'll drive new business opportunities and build strong client relationships. Your role includes identifying prospects, presenting our services, and closing deals that align with our growth objectives.
- 3 years or more experience in sales or business development, preferably in the digital sector.
- Proven track record of meeting or exceeding sales targets.
- Exceptional communication and negotiation skills.
Join our development team to build high-end platforms, progressive web apps, and custom websites using Shopify, React, Python, NodeJS, and Flutter. You'll develop Shopify themes, optimize performance, integrate APIs, and troubleshoot issues, all while collaborating with designers and marketers.
- Experience in Shopify development and a strong understanding of its ecosystem.
- Proficiency in front-end technologies such as HTML, CSS, and JavaScript.
- Experience with React, Python, NodeJS, or Flutter is a plus.
- Ability to work collaboratively in a fast-paced environment.
Looking for a Medior/Senior In-House Marketeer to shape and elevate our brand presence. This is your chance to lead our marketing strategy, build a strong brand identity, and position Flatline Agency at the forefront of digital innovation.
- 5+ years of experience in marketing, branding, or PR.
- Strong understanding of SEO, content strategy, and social media marketing.
- A proactive, strategic thinker who can own our brand positioning.
Why choose Flatline Agency?
We move fast, think big, and set the tone. At Flatline, we drive results and set eCommerce on fire🔥.
- Work at the forefront of digital innovation with a bold and ambitious team.
- Growth Opportunities: Access to training and development to advance your career.
- Collaborative Environment: Work alongside industry leaders on exciting projects.
- Enjoy working with global clients and high-profile brands.
Recommended by LinkedIn
JohnBeerens.com x Flatline Agency ™️
Elevating beauty eCommerce with a seamless digital experience
JohnBeerens.com knew their Shopify setup needed a serious upgrade and they chose Flatline to lead the transformation. The store lacked flexibility, manual changes were nearly impossible, and the incorrect B2B configuration was costing revenue daily.
The mission
Design and develop a scalable, intuitive Shopify solution tailored to both B2C and B2B needs.
Our approach
We started with a solid Shopify base and fully customized it to fit the specific needs of JohnBeerens.com and the industry specifications. From filter logic with scroll functionality to quick-buy triggers, custom product labels, and gift-with-purchase automation. We built for usability and control. Every feature was implemented with scalability in mind.
Integrations
To elevate the B2B side, we collaborated closely with integration partner xCore and the JohnBeerens.com team to ensure the Exact–Shopify setup was done right this time. The integration now synchronizes customer data, pricing structures, and updates in real-time. On the frontend, we connected CM.com to enable seamless live chat support. And using Checkout Blocks, we implemented dynamic rules for payment visibility and personalized messaging based on customer type or location.
The result
A high-performance storefront that’s optimized for speed, UX, and internal control. The JohnBeerens.com team can now easily update and manage their store without operational inefficiency.
Final words
Hearing from JohnBeerens.com that the new store empowers the team to make changes independently and finally shift their focus from fixing to scaling? That’s exactly why we do what we do. With a future-proof foundation in place, they’re now set to expand across Europe.
A deep dive into Shopify AI tools: What’s new and how to leverage them
Your favorite blog in March.
With AI, Shopify is making store management easier, more efficient, and more profitable. Whether you're looking to streamline operations, boost customer engagement, or improve sales forecasting, these AI-driven tools are built to give online retailers a competitive edge.
What can Shopify AI do for your business?
- Automate time-consuming tasks Writing product descriptions, crafting email campaigns, and designing targeted ads, these once time-consuming tasks are now handled in seconds by AI. Shopify’s built-in automation ensures that your store stays engaging without extra effort.
- Smarter product recommendations AI analyzes customer behavior and shopping patterns to suggest relevant products in real-time, increasing conversions and average order value.
- Optimized inventory & demand forecasting With AI-powered stock management, Shopify predicts which products will sell best and alerts you before stock runs low. Say goodbye to overstocking or missing out on sales due to inventory miscalculations.
- AI chat assistants for 24/7 Support Automated chatbots provide instant customer service, handling FAQs, processing orders, and even making product recommendations based on browsing history. All without human intervention.
Smarter selling
AI in eCommerce isn’t just about automation, it’s about enhancing the customer experience, improving decision-making, and freeing up time for business owners to focus on growth. Shopify AI Tools are designed for both beginners and seasoned store owners, making advanced technology accessible and easy to implement.
The future of online retail is AI-driven, and Shopify is leading the way.
Are you leveraging AI to scale your business? Check the link to the full blog.
Baskèts Stores x Shopify x Flatline Agency ™️
Looking back: An exclusive night at baskèts
On March 12th, Baskèts Stores x Shopify brought together retail innovators for an exclusive event at The Pijp location in Amsterdam. From insightful discussions to real-world success stories, attendees got a firsthand look at how Baskèts Stores built a unified platform with Shopify.
The event highlighted how Shopify empowers retailers to optimize their operations, future-proof their strategies, and create a frictionless experience for customers - both online and in-store. Beyond the insights, it was an evening of valuable connections, shared expertise, and a clear vision for the future of commerce.
A big thank you to Shiv Patel for leading the conversation and to everyone who joined! The future of retail is being shaped by those willing to adapt, and this event was proof of that.
Now live on Shopify: one product, thousands of options
2000-Variant Limit: More Customization, Less Restriction
Shopify is stepping up the game this March with powerful updates designed to enhance customization, automation, and international scalability for retailers.
For brands with complex catalogs, Shopify’s latest update eliminates limitations and streamlines product management. This is a game-changer for industries like fashion, furniture, and electronics, where extensive customization is essential.
What does this mean for your business?
- Sell more variations (sizes, colors, materials) without workarounds.
- Improve inventory management with fewer duplicate listings.
- Enhance user experience by simplifying product discovery.
Dstrezzed x Flatline Agency ™️
Fixing what wasn’t built right - And taking it further
Dstrezzed needed their digital storefront to reflect the same confidence as their designs. But their existing Shopify setup posed some real challenges: legacy code, performance bottlenecks, and a slow rollout of new features.
Dstrezzed is a contemporary menswear brand known for bold collections and elevated casualwear. Together, we are working on:
Building what’s next
Rather than start from scratch, we stepped into the existing codebase with precision. Our goal was to peed up deployment, fix technical flaws, and enhance usability, especially on mobile. Every week, we sync with the Dstrezzed team to align on what matters most, test new ideas, and implement changes that drive measurable impact.
Smart features
Many upgrades stem directly from A/B testing insights. Infinite scroll on collection pages? A win for mobile usability. Secondary image previews? Better product visibility without added clicks. We also added semantic search via the Shopify API, improving product discoverability without slowing down the experience.
From friction to flow
With our structured, performance-first mindset, we translated chaos into clarity. This adaptability means we’re now in a better position to deliver new features even faster going forward.
We’re excited to continue elevating the digital experience for Dstrezzed and to be the partner they can count on when precision, quality, and execution matter most.
🏎️ Countdown to Zandvoort
The eCommerce stig will be revealed soon!
We’ll soon crown the eCommerce Stig at Zandvoort’s iconic track. The eCommerce Racing Days are around the corner, and a select group of digital frontrunners is gearing up for an adrenaline-fueled day of track battles, sharp turns, and sharper minds.
Come for the speed, stay for the network. Let’s race!
Dear Flatline partners,
Thanks for sharing a part of our journey! It means a lot to have you alongside us as we keep raising the bar together.
See you in April, with fresh insights, updates, and new experiences on the way👋.