What are the Top Advantages of Video-based Training?
Video has become widely recognized as a powerful medium for online training and development. Video-based training enhances the learning experience and can be used to supplement or even scale your learning and development initiatives. Videos can help learners visualize how something may work, show information that’s difficult to explain, and ultimately engages the learner through sight and sound, which can be more enjoyable and memorable thus leading to better learning outcomes.
Among the many advantages to incorporating video into your training initiatives, there are 3 advantages that by far, are the most notable.
- Length of Training Time: Video-based training can make a great impact in a short period of time. Short video clips require a shorter span of attention so there is less cognitive load on learners and information is easier to absorb, retain and recall. This is particularly well suited to appeal to the younger generation of workers; however it extends well beyond them. According to research by Software Advice greater than 50% of their survey respondents of a random sample of 385 full-time employees indicated that they would be more likely to use their company’s online learning tools if the content was broken up into multiple, shorter lessons, and this of course includes videos!
- Ease of Access: Video-based training is mobile friendly. Videos can be formatted for delivery on multiple platforms; therefore they’re easily accessible via a desktop, laptop, tablet or smartphone. This is especially useful for the remote workforce and for those employees that use their personal mobile devices for work. This ease of access also allows for videos to be retrieved on demand; therefore, it helps you get the right information to your employees just when they need it the most.
- Consistent messaging: Using videos for training ensures that your employees are receiving the same consistent messaging. Let’s use a live training session as an example. If you’ve incorporated video in to your session and you’re periodically using different instructors to conduct the same course, video ensures that the same consistent content and messaging is presented despite the different variables in instructor style
Today’s technology makes it possible to offer employee training in increasingly efficient, effective and more affordable ways, and that includes video-based training. Online video is a proven training tool that offers many great opportunities to enhance your professional training and development initiatives.
Thanks for sharing the information Susan! We are launching our 2016-17 learning strategy to include videos in our blended approach. I am excited to meet our users training needs with videos.. What about audio - podcasts? What, if any, advantages might be realized with good .wav files? Thanks again
Over the last few years there has been an explosion in video and communication technology allowing delivery of video content to the desktop, tablet, and mobile as never before. These developments have changed the paradigm around employee training and have created new opportunities for educators to reach and connect with the learner as well as the budgetary challenge of keeping up with technology. The millennial generation has grown-up in an environment saturated with access to the internet, video on the desktop and rapid text communications. To retain the attention of this generation, and those to come in an educational environment is a growing challenge. Educators are faced with the challenge of how to best integrate timely multimedia technology and content in the educational environment. Keeping up with the pace of technology is not always practical or cost effective. One interesting development is the integration of ILT via video conferencing. This experience has proven to have its own set of challenges both in retaining the end learner’s attention and interaction. Improving this experience for the end learner will be a new venue for educators to expand into. One interesting possibility would be to incorporate real time instructor to student tablet interactions within the instructional environment. Interactive review questions and assessments can be built into an app that streams the instructional content via video. The questions and assessments can then be tracked via SCORUM. Another interesting possibility would be for the student to be able to record the instructor on the tablet in a video file. The student can then go back to review the session at a later time.