"The visual Web is attracting consumer engagement in troves, and the implications are huge."
Tough to fly without a parachute.
Given the ubiquitous use of hashtag marketing, it's amazing how many brands are operating without proper tooling.
Quote from this article by Bryan Bartlett in Adweek.
http://www.adweek.com/brandshare/visual-web-next-battleground-marketing-arms-race-167248