The Urgency of Modernizing Order-to-Revenue Processes

Modern revenue is messy — in the best possible way.

Customers want more flexibility. Businesses want more recurring revenue. And product teams want to experiment with new offerings, bundles, and pricing strategies that align to value, not volume.

The result? A monetization landscape that includes a blend of subscriptions, usage-based models, milestone-based billing, and good old-fashioned one-time sales — all working together. This complexity is the new normal. But here’s the problem: most enterprises are trying to manage it with systems built for a different era.

A new report from ISG breaks down what’s really at stake when companies rely on aging ERP systems or homegrown tools to handle modern monetization, and what forward-looking organizations are doing instead.

Monetization Has Changed. Your Tech Needs to Catch Up.

By 2027, more than half of all enterprises will offer a mix of recurring and usage-based pricing. This shift goes beyond billing mechanics. It’s a business model transformation. But most legacy systems weren’t designed to support flexible monetization at scale.

Traditional ERPs struggle to keep up with pricing complexity, frequent plan changes, usage thresholds, and the need for near real-time billing updates. And when multiple business units operate on siloed systems, customers end up with fragmented invoices and support experiences, hurting satisfaction and loyalty.

Trying to patch the gaps with point solutions often adds new challenges: duplicate data, inconsistent reporting, and more manual work for finance teams already under pressure.

ISG’s research reveals that these limitations are more than just operational headaches. They’re barriers to growth.

It’s Not Just About Cost. It’s About Agility.

Many organizations try to “lift and shift” existing ERP systems to the cloud. But rehosting outdated architecture doesn’t solve for flexibility. Without a modern order-to-revenue process, enterprises face delayed product launches, missed revenue targets, and lost market share.

There’s a better way forward: implementing independent, source-neutral revenue platforms built for speed, flexibility, and scale.

These modern systems do more than billing. They handle usage data mediation, revenue recognition, CPQ, and analytics — all in one unified platform. They automate fulfillment workflows, reduce dependency on manual processes, and connect back-office finance with front-office customer experience.

The result: fewer billing errors, faster time to market, and better insight into how customers interact with your products.

Billing Is a Strategic Function Now

Billing isn’t a back-office chore. It’s a growth driver. When done right, it becomes a source of truth for understanding customer behavior, optimizing pricing, and forecasting revenue with greater accuracy.

That’s why CFOs, CIOs, and revenue leaders must align to rethink monetization infrastructure not as a future project but as a current strategic priority.

Modern revenue needs modern tools.

Download the full report to explore ISG’s findings and learn how top enterprises are modernizing their order-to-revenue stack for speed, scale, and growth.

Want to learn more? Join us on June 3rd for our webinar Why Your ERP Can’t Keep Up: Accelerating Digital Transformation Through Modern Billing. Hear insights from an ISG analyst and 24 Hour Fitness’s VP Treasurer as they share how the fitness giant overhauled its billing systems to drive transformation.