"The Unconventional Guide to Writing A+ Content on Amazon - No Boring Tips Allowed"

I’ll be blunt: most A+ Content on Amazon is junk. 

99% of sellers reuse their main images. Zero out of Ten effort. 

Amazon has a program called “Brand Registry”. The main benefit is protecting your brand. You’ll also have to register for access to A+ content. Here’s an example of what it looks like:

All you need to enroll in Brand Registry is a trademark or brandmark. Go to https://brandservices.amazon.com/ and register an account. Link it to your Amazon seller details and you’re off to the races. 

A+ content allows you to create up to 7 modules that tell the story of your product. These are visual sections where you can put images and videos. 

I love to put lifestyle images in A+ Content. Showing real people helps customers see where you’ll fit into their life.

If you’ve been following this series, you’ll know I am a big fan of highlighting customer benefits. A+ Content is another space to showcase these benefits. 

These are my non-negotiables when it comes to A+ Content:

• Lifestyle image (or video) - Show someone from your target demographic using the product. This is super important as it allows customers to identify with the product. They can see where it fits into their lives and how easy it is to use. 
• “Us vs Them” - Why should customers pick you? Why is your product is better/stronger/faster than the competition?
• Review - This is a controversial idea as it’s not 100% in the accepted terms and conditions. I’ve yet to see Amazon have an issue. I take a great 5-star review that a customer has posted and make a graphic out of it. I usually include an image of 5 stars to drive home how good the product is.
• Icons of benefits - A simple infographic with 5 or 6 icons highlighting the benefits of your product to the customer. 
• FAQ - A little life hack here: use the questions people ask on your Amazon listing! To kick off answer the most common objections to buying your product.

Amazon have also recently made the “Brand Story” available to everyone. You’ll find this at the top of your A+ Content. This section will definitely differentiate you from more generic brands. 

A+ Content is another part of your arsenal in differentiating your products and brand. 90% of customers will make a decision to buy based on your images, title and bullets. Once you’ve got these sections perfect, only then focus on the other 10%.

In the next edition, I’ll be talking about how to diagnose if your product page works or not. This is VERY important to optimise your listings. Don’t miss out!