TWO FORMER ADOBE PMS JOIN FORCES TO FIX THE FEEDBACK PROCESS FOR CREATIVES

San Francisco, CA – Nov 30, 2023 – Exciting news is buzzing in the creative industry as Pactto (www.pactto.com), a new startup led by two former Adobe employees, focused on humanizing the way creative professionals communicate and collaborate, is launching new tools to revolutionize how feedback is exchanged digitally. 

Pactto is a mobile-first and private-first platform designed for creative professionals, offering them a seamless and efficient way to provide precise, nuanced, and high-fidelity feedback, all while reducing the effort involved in the process. It empowers creatives to communicate with no loss in fidelity, capturing all aspects of human communication, including visual and verbal signals. In this exciting era of artificial intelligence fueling creativity, companies must explore innovative approaches to keep up with its transformative potential. Pactto emerges as a powerful solution, poised to elevate the capabilities of creative professionals as they embark on the journey of creating, reviewing, and refining their work. It serves as a guiding compass in navigating the constantly expanding landscape of AI-enhanced creative assets, unlocking new horizons of creative possibilities.

In support of the launch, Pactto has been selected as the inaugural participant in Pereira O'Dell's AI incubation program. Pereira O'Dell, an award-winning independent creative agency with a rich history of innovation, is expanding its horizons by incubating AI startups poised to disrupt the creative space.

"Being supported by Pereira O'Dell validates the purpose of Pactto – which is to revolutionize the way creatives communicate digitally,” says Demian Borba , Founder of Pactto, “So much fidelity is lost when feedback is exchanged as text, resulting in endless meetings to clarify what people meant. We envision a world of rich, lossless exchange. We're here to unlock a new era, where creative brilliance knows no bounds. Text-based communication falls woefully short in preserving the depth of creative expression. This v1.0 launch is an invitation to the creative community to join us, to ideate, iterate, and build it together."

Co-Founder & Creative Chairman at Pereira O’Dell, PJ Pereira emphasized the significance of AI in the creative process, saying, "With AI's unstoppable rise, creative assets will multiply exponentially, and text-based solutions won't be enough to cover the creation, iteration and review processes. That's why we're proud to partner with Pactto, providing marketing guidance and support, ideating on new workflows never imagined, and by really thinking of AI as an amplifier to human creativity."

Cisco Guzman , responsible for Product Strategy at Pactto, said, "Pactto is powerfully simple, gets your point across, and spares everyone the cringey, soul-sucking back-and-forth created by text-based feedback workflows. We can really change the creative industry, especially with all that's happening in AI." Cisco's expertise in human behavior plays a crucial role in shaping Pactto, ensuring that it not only caters to engineering minds but also to those who understand the intricacies of human emotions and creativity.

Pactto is currently running its first-ever fundraise (pre-seed) and is poised to revolutionize the creative industry with the invaluable partnership and support from Pereira O'Dell's AI Incubator.

About Pactto:

Pactto is a mobile-first platform designed to facilitate precise and high-fidelity communication for creative professionals. It enables creatives to provide feedback with unparalleled accuracy, ultimately enhancing the creative collaboration process.

About Pereira O’Dell:

Pereira & O’Dell is an independent creative agency that brings big ambitions to life. Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service creative agency with offices in San Francisco and New York. In partnership with Serviceplan Group, they were named 2022 Independent Network of the Year at the Cannes Lions Festival of Creativity. Clients include Zelle, IHOP, MINI, Midea, Adobe, and several brands under the General Mills umbrella. Pereira O'Dell has amassed over 100 respected Advertising and entertainment awards including Cannes Lions, Clios, D&AD, One Show, ANDY, Effie, and they are the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel.

Press Contacts:

Demian Borba demian@pactto.com

Emma Swanson emma.swanson@pereiraodell.com

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