1. All collaborative articles
  2. Technical Marketing

Technical Marketing

What are the most important content marketing metrics and KPIs for each stage of the buyer's journey?

5 contributions 1 month ago

Learn the most important content marketing metrics and KPIs for each stage of the buyer's journey: awareness, consideration, and decision.

Technical Marketing

How do you track and attribute video and podcast conversions?

26 contributions 1 month ago

Learn how to use tracking codes, pixels, cookies, attribution models, and software to measure the ROI of your video and podcast marketing.

Technical Marketing

How do you integrate and synchronize data quality across different platforms and channels?

14 contributions

Learn how to achieve data quality across different platforms and channels with tips on data sources, standards, integration, metrics, culture, and strategy.

Technical Marketing

How do you tailor your technical content for different channels and formats?

22 contributions 1 month ago

Learn how to tailor your technical content for different channels and formats to reach and engage your audience, optimize your SEO, and boost your conversions.

Technical Marketing

How do you research and target the right keywords and topics for your podcast niche and audience?

20 contributions

Learn how to use tools and strategies to find and target the best keywords and topics for your podcast niche and audience, and optimize your podcast for SEO.

Technical Marketing

What are the best practices and challenges of working with technical subject matter experts (SMEs)?

14 contributions

Learn the best practices and challenges of working with technical subject matter experts (SMEs) for content creation and how to address them.

Technical Marketing

How do you craft a compelling story for a technical case study?

17 contributions

Learn how to write effective case studies for technical audiences using tips and best practices on audience research, customer selection, structure, storytelling…

Technical Marketing

How do you write clear and persuasive copy for your technical white papers and case studies?

23 contributions

Learn how to craft effective technical content that showcases your expertise, solutions, and results. Follow these tips to write clear and persuasive copy for your…

Technical Marketing

How do you measure the impact of GDPR on your email marketing performance?

9 contributions

Learn how to measure the impact of GDPR on your email metrics and adjust your strategies accordingly. Track consent rates, deliverability, engagement, conversions…

Technical Marketing

How do you engage and nurture your technical audience and build trust and authority?

24 contributions

Learn six best practices for technical marketing that will help you provide value, relevance, interaction, relationship, trust, and authority to your technical…

Technical Marketing

What are the most effective ways to use social media to amplify your content and build your brand?

13 contributions

Learn some of the most effective ways to use social media to amplify your content and build your brand. Create valuable and relevant content, optimize it for…

Technical Marketing

What are the best practices for conducting content audits and gap analysis?

13 contributions

Learn how to conduct content audits and gap analysis to improve your content strategy, performance, and alignment with your goals and audience.

Technical Marketing