Start Everyday on Third Base with LinkedIn Sales Navigator – Part I

Imagine starting every day on third base? LinkedIn Sales Navigator enables you to do just that. And it takes social prospecting & selling to a whole new level.

Imagine this…

• Having leads delivered to your inbox based on your criteria/niche market?
• Being able to talk to C-Level executives in the pharmaceutical industry?
• Connecting to the head of human resources at a tech firm?
• Creating lead lists by title? Or by company size? Or by industry – maybe geographic location? How about you want all the above – well, you can have it all, and more, with LinkedIn Sales Navigator.

What is LinkedIn Sales Navigator? It is a premium subscription provided for sales professionals that combines LinkedIn’s massive data and new sources allowing you to laser focus on the right people at the right companies with customized lead recommendations and insights. The beauty is you don’t get bogged down or distracted by anyone other than the ones that matter to you. Bottom line, Sales Navigator lets you stay focused on who matters. The result, stay up-to-date with clients, prospects and companies, build trust fast and shorten the sales cycles to reach your goals.

Sales Navigator Key Features:

• Customized LinkedIn Experience – focus on clients and prospects that matter to you most
• Social Selling - Prospecting, lead generation & recommendations  made easy
• Social Triggers – job changes, birthdays, work anniversaries, common connections, etc.
• Social Listening – news mentions of key companies and contacts
• ‘Who’s viewed your profile’ listing for the past 90 days – great insight!
• Cold to warm prospecting thru InMail messages
• Profile unlocks beyond 3rd degree connections to gain visibility into hot prospects
• Teamlink – an intradepartmental networking tool for your sales force
• Salesforce.com integration

Wow! So how does it work?

Step 1: It’s All About You

Personalize Sales Navigator by telling LinkedIn the types of people, industries, companies and geographical locations you target. Or import them automatically from Salesforce.com
There is an initial one time setup that captures your preferences, enabling Sales Navigator to gather info about you so that it can suggest ‘leads’ – and the best part? The more you use Sales Navigator the smarter it gets, which means the better the leads! Let’s walk thru the initial setup: 

 Download Sales Navigator Set Up Cheat Sheet

Step 2: Get Focused & Stay Up-to-date on All the Right People

Sales Navigator is a separate LinkedIn platform (linkedin.com/sales/), all of your activity that takes place within Sales Navigator will not affect your normal LinkedIn account. With LinkedIn you have a newsfeed that displays updates from everyone you have connected to (your 1st degree connections) as well as company updates, etc. Sales Navigator lets you filter down to just who you want to focus on. Learn how to save leads and stay up-to-date:

Download Sales Navigator Home Page Cheat Sheet
Download Sales Navigator Leads Cheat Sheet

Stay tuned for part two where I will discuss hidden gems in targeted accounts and how to use lead generator to mine for the hottest leads.

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Be sure to check out the additional videos in this series on my YouTube Channel (be sure to subscribe) or directly from my site, LauraVirili.com, to learn how to Kill it Online & Off.