Pricing innovation for credit cards: The case for value-based pricing,

Deloitte POV based on survey data:

• 69% of respondents rated a “low or no annual fee” as a “must have” in choosing a credit card   69% of respondents rated a “low or no annual fee” as a “must have” in choosing a credit card
• Older credit card customers insist on minimal annual fees, while younger customers desire lower interest rates
• Consumers prefer credit cards from large national banks, but were indifferent among regional banks, community banks, and online-only lenders
• 92% of respondents said cashback is a “must have” or “nice to have.” compared to 78% for discounts on purchases and 62% for points/air miles.
• Consumer preference plummets if rewards are eliminated.

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